Exhibiting at Thaifex - Anuga Asia 2025

Kaifeng Tianyiyuan Food Sales Co., Ltd. is a specialized snack food manufacturer and trading enterprise based in Kaifeng, Henan Province, China. Known for producing a range of grain-based and vegetable-derived snacks, the company has built a regional reputation for its innovation in healthier, crispy snack alternatives with strong appeal in domestic and overseas markets.

Company Overview

Located in the agriculturally rich region of central China, Kaifeng Tianyiyuan Food Sales Co., Ltd. focuses on producing light snacks rooted in traditional Chinese grain processing techniques. With a production philosophy that emphasizes taste, nutrition, and convenience, the company targets a wide spectrum of consumers—from health-conscious snackers to children and young adults.

Core Business

The core operations of Kaifeng Tianyiyuan include:

• Manufacturing of extruded, baked, and fried snack products
• Development of OEM and ODM snack solutions for domestic and export markets
• Wholesale food trading within the Chinese retail ecosystem
• Regional distribution of private-label snack products to supermarkets and specialty stores

Product Offerings

Kaifeng Tianyiyuan’s product portfolio includes:

• Rice Crisps – puffed and seasoned rice snacks in sweet and savory flavors
• Yam Chips – thin-sliced, fried yam crisps with traditional Chinese seasonings
• Corn Chips – multigrain, lightly salted or flavored corn-based snacks
• Cheese Crackers – crunchy cheese-flavored biscuits for children
• Nut Cake Biscuits – crispy layered biscuits embedded with peanuts or sunflower seeds
• Millet Rice Crust Chips – ancient grain crisps developed for digestive health
• Pepper Rice Crisps – spicy snack options appealing to Sichuan-style flavor preferences

All products are packaged in various sizes suitable for retail, convenience stores, and foodservice usage.

Specialization and Unique Value Proposition

• Leverages Henan’s local agricultural resources, including millet, yam, and rice
• Produces non-GMO, preservative-free snacks for health-oriented consumers
• Specializes in OEM/ODM snack customization for regional private labels
• Product innovation focused on grain-forward and traditional Chinese taste profiles
• Utilizes modern baking and frying lines to achieve optimal texture and shelf-life

Financials

Though private, Kaifeng Tianyiyuan Food Sales Co., Ltd. is considered a mid-sized enterprise within China’s snack manufacturing industry. Industry directories suggest:

• Estimated annual output: 500–800 metric tons of finished snacks
• Annual revenue estimate: USD 3–5 million, mainly from domestic B2B and OEM contracts
• Majority of revenue generated from sales in northern and central Chinese provinces

Export and Shipment Data

Export activity is currently limited but emerging. Key insights include:

• The company has begun small-volume exports of packaged rice and yam chips to Southeast Asia
• Participated in provincial food expos aimed at connecting with overseas buyers
• OEM clients in neighboring Asian markets have trialed private-label products
• Packaging and compliance tailored for Vietnamese and Malaysian halal markets

Target Markets

Kaifeng Tianyiyuan serves:

• Regional supermarket chains across Henan, Shandong, and Hubei
• Independent food distributors and online snack retailers
• International OEM buyers seeking uniquely flavored Chinese snacks
• Health-conscious and urban millennial consumers
• School and institutional snack programs

Capabilities

• Mid-scale automated snack production lines
• R&D capability for taste innovation and shelf-life testing
• Custom packaging and labeling for private-label customers
• Warehousing and short-range distribution across north-central China
• Internal QC team overseeing safety and consistency

Certifications and Compliance

• Compliance with China’s National Food Safety Standards (GB/T)
• Halal-friendly ingredients and process design for Southeast Asian customers
• In-house testing for moisture content, fat quality, and microbial safety
• Products manufactured under clean workshop conditions with lot traceability

Customer Testimonials

While public reviews are limited due to the company’s B2B focus, consistent reorders from:

• Regional supermarket chains
• Children’s product wholesalers
• Snack product distributors in Vietnam and Laos

indicate satisfaction with flavor, packaging integrity, and delivery reliability.

Major Achievements

• Developed over 30 unique SKUs in puffed and fried snack categories
• OEM manufacturing for 4 major regional private-label brands
• Participation in Henan provincial food product export acceleration programs
• Introduced millet-based snacks in response to China’s national nutrition guidelines
• Expansion of domestic distribution to over 1,000 point-of-sale locations