Exhibiting at Thaifex - Anuga Asia 2025

My Lifebrary Co., Ltd., based in Khlong Luang, Pathum Thani, Thailand, is a specialized snack manufacturer with a strong focus on gourmet popcorn production under its signature brand "Joe’s Popcorn." Combining food innovation with customizable OEM capabilities, My Lifebrary caters to retail chains, cinema operators, private label clients, and international buyers. The company is committed to offering premium-quality, flavorful, and shelf-stable popcorn products manufactured under strict quality control systems.

Core Business

The primary business of My Lifebrary Co., Ltd. lies in the production of ready-to-eat popcorn snacks, both under its own retail brand and through private label and OEM partnerships. With capabilities to produce in bulk for movie theaters or in branded packaging for retail outlets, My Lifebrary also provides packaging services and snack R&D consultation.

Product and Service Offerings

• Joe’s Popcorn (Branded Retail Line):

  • Over 13 unique flavors including caramel, cheese, spicy, matcha, and chocolate
  • Sold in resealable pouches and cup formats
  • Popular across Thai supermarkets and convenience stores

• Movie Theater Popcorn:

  • Supplied in bulk for cinemas and events
  • Butter, caramel, and cheese flavors
  • Available in standard or premium packaging formats

• OEM & Private Label Services:

  • Flavor development and customization
  • Custom packaging design and labeling
  • Flexible packaging formats (foil pouches, cups, boxes)

• Corn Snacks and Chips:

  • Corn-based snack variations tailored for specific market needs
  • Caramelized chips and baked corn items

Specialization and Core USP

• Flavor Innovation: Offers a wide range of gourmet flavors adapted to both local and international taste profiles
• Custom OEM Support: End-to-end solutions from recipe R&D to packaging and export documentation
• Cinema-Grade Popcorn Quality: Consistent expansion into the foodservice and entertainment sectors
• High-Speed Packaging: Supports efficient fulfillment for modern retail formats

Financial and Export Performance

While My Lifebrary is a privately held company and does not publish financial data publicly, it has:

• Secured retail distribution deals across Thailand’s major convenience store chains
• Expanded its OEM services regionally, particularly in ASEAN
• Achieved volume partnerships with event and cinema companies for popcorn supply
• Active participation in trade exhibitions showcasing export-ready snack innovations

Target Markets

• Retail Chains and Supermarkets
• Convenience Stores
• Cinema and Entertainment Venues
• Distributors and Wholesalers
• OEM Clients in the Snack Sector
• Export Distributors seeking Thailand-manufactured popcorn brands

Capabilities

• Snack Production Lines: Specializing in popped corn and flavor coating technology
• Flexible Batch Sizes: Catering to both small-scale and high-volume clients
• Custom Label Design and Printing
• Logistics and Distribution: Domestically and to selected international markets

Certifications and Compliance

• Thai FDA Registration
• GMP Compliance
• Halal Certification (in process or available for selected product lines)
• Private Label Documentation Support for export markets

Customer Testimonials

Retailers and foodservice partners commend Joe’s Popcorn for its unique flavor offerings and consistent product texture. Distributors highlight My Lifebrary’s responsive OEM service, reliable delivery timelines, and customizable packaging formats tailored to regional requirements.

Major Achievements

• Launched 13+ gourmet popcorn flavors under the Joe’s Popcorn brand
• Developed a strong OEM client base in the Thai and ASEAN snack sectors
• Expanded distribution to nationwide retail and cinema networks
• Recognized at food and snack exhibitions for packaging creativity and flavor innovation
• Positioned Joe’s Popcorn as a premium Thai-made snack export candidate