Product Offerings
Products:
Mayonnaise: KEWPIE Mayonnaise 355 ml, KEWPIE Mayonnaise 500 ml, KEWPIE Mayonnaise 2400 ml
Dressing: KEWPIE Deep Roasted Sesame Dressing 236 ml, KEWPIE Deep Roasted Sesame Dressing 930 ml
Kewpie Trading Europe B.V., headquartered in Amsterdam, Netherlands, is the European branch of the globally renowned Kewpie Corporation, a Japanese food manufacturing giant celebrated for its iconic mayonnaise and dressings. Kewpie Europe acts as the central distribution and marketing hub for Kewpie-branded products across the European continent, supporting both retail and foodservice sectors with premium Japanese condiments.
By merging Japanese culinary innovation with European distribution capabilities, Kewpie Trading Europe ensures authentic, high-quality products reach a growing base of consumers, chefs, and food professionals eager to explore Asian-inspired flavors.
Product Portfolio
Kewpie Europe offers a curated selection of high-demand products, aligned with European food safety regulations and taste preferences:
1. KEWPIE Mayonnaise
- 355 ml squeeze bottle
- 500 ml bottle
- 2400 ml foodservice pack
Kewpie mayonnaise is made with egg yolks only, offering a rich, creamy texture and a subtle umami profile distinct from Western-style mayonnaise. It contains rice vinegar and is MSG-free, catering to modern dietary standards.
2. KEWPIE Deep Roasted Sesame Dressing
- 236 ml retail bottle
- 930 ml foodservice bottle
This dressing features slow-roasted sesame seeds, soy sauce, and a touch of vinegar, widely used in both salad applications and as a dipping or marinade base in professional kitchens. Its versatility and authentic Japanese flavor profile have driven its popularity across European fusion restaurants and sushi outlets.
Market Reach and Distribution
Kewpie Trading Europe supplies products to:
- Retail grocery chains
- Asian specialty stores
- HORECA distributors
- Online marketplaces
- Japanese and pan-Asian restaurants
Countries served include:
- Germany
- France
- United Kingdom
- Netherlands
- Italy
- Spain
- Nordic countries
Distribution partnerships ensure coverage of both Western and Eastern European markets.
Parent Company Background
Kewpie Corporation, founded in 1919 in Japan, is listed on the Tokyo Stock Exchange and operates over 100 subsidiaries globally. It generates annual revenues exceeding ¥500 billion (approx. €3.3 billion), with business lines extending into:
- Mayonnaise and dressings
- Processed foods
- Egg-based products
- Healthcare and functional nutrition
The European subsidiary acts as a strategic extension of Kewpie’s mission to globalize its core product lines.
Operational Capabilities
Although manufacturing for Europe is primarily done in Asia and imported under strict EU import protocols, Kewpie Trading Europe:
- Maintains a warehouse and logistics center in the Netherlands
- Coordinates labeling, regulatory compliance, and localization for European markets
- Provides multilingual customer support and B2B services
- Manages private label inquiries and foodservice customization
All products are EU food law compliant, with detailed nutritional information, allergen labeling, and shelf-life stability assurance.
Certifications and Compliance
Kewpie products in Europe conform to:
- EU Food Safety Regulations
- ISO 9001 (Quality Management Systems) from parent-certified plants
- HACCP standards
- Products are Halal-certified, subject to product line and origin
These certifications enable confident adoption by a broad spectrum of foodservice clients, including hotels, caterers, and institutional kitchens.
Consumer Reception and Industry Recognition
Kewpie mayonnaise has become a cult favorite across global food communities, with European chefs praising its:
“Silky mouthfeel and depth of flavor unmatched by traditional mayo.”
“An essential ingredient for fusion cooking—particularly in poke bowls, sushi rolls, and Katsu burgers.”
The sesame dressing is also increasingly featured in retail gourmet food sections and vegan-friendly recipe platforms, with demand driven by the rise in Japanese and Korean cuisine trends across Europe.
Digital and Marketing Activities
While the company maintains a minimal social media presence directly from the European arm, its products are widely reviewed and promoted by:
- Food bloggers and influencers
- Retail platforms
- Recipe portals
- Chef networks
Kewpie Trading Europe supports regional campaigns and product showcases at international food expos, including SIAL Paris, ANUGA Germany, and Specialty Food Live UK.
Notable Achievements
- Established European logistics hub in Amsterdam for pan-European supply
- Expanded retail footprint across 15+ countries
- Achieved significant growth in mayonnaise and sesame dressing sales since 2020
- Leveraging a century-old Japanese brand legacy for modern, health-conscious European consumers
With its commitment to quality, innovation, and culinary authenticity, Kewpie Trading Europe B.V. is bridging continents through food—delivering Japan’s most iconic condiments to homes and professional kitchens across Europe.