Exhibiting at Thaifex - Anuga Asia 2025

Khao Group Co., Ltd. is a Bangkok-based fine dining enterprise renowned for its dedication to preserving and elevating traditional Thai cuisine through immersive culinary experiences. With its flagship restaurant Khao, the group has become a culinary ambassador for Thailand, combining heritage recipes, premium ingredients, and artistic presentation to deliver award-winning Thai gastronomy.

History and Background

Founded by Preeyanuch Rujipan, Khao Group emerged from a deep appreciation of Thailand’s rich culinary traditions. The restaurant was conceived not only as a dining venue but as a cultural platform to showcase regional flavors, forgotten dishes, and indigenous ingredients sourced from all over the country.

The group's name, "Khao"—which means "rice" in Thai—symbolizes its foundational connection to Thai identity, hospitality, and nourishment. Since its inception, Khao has evolved into a highly regarded destination for locals, expatriates, and tourists seeking an authentic yet refined Thai dining experience.

Core Business

Khao Group Co., Ltd. operates in three key segments:

• Fine Dining Restaurant Services
• Cultural and Culinary Education
• Premium Beverage and Hospitality Offerings

These segments allow the company to engage both B2C (diners and tourists) and B2B (event partners, luxury travel agencies) clientele.

Product and Service Offerings

Dining Services

• Chef’s Table Experience: Multi-course seasonal menus curated by the head chef, offering rare regional dishes and reinterpretations of Thai classics.
• À la Carte and Set Menus: Curated dishes such as Massaman Lamb Shank, Kaeng Pa, and Khao Chae, served in elegant ambiance with silverware and locally crafted ceramics.

Culinary Experiences

• Traditional Thai Cooking Classes: Hands-on classes in Thai curry paste making, royal cuisine, and local street food recipes.
• Seasonal Culinary Events: Thematic dinner nights celebrating festivals and regional harvests.

Beverages and Pairings

• Signature Herbal Drinks: Infusions featuring lemongrass, butterfly pea, pandan, and bael fruit.
• Curated Drink Pairings: Locally inspired cocktails and international wine selections to match Thai flavor profiles.
• Sparkling and Mineral Waters: Thai-sourced and imported selections available for fine dining service.

Unique Strengths and Differentiators

• Culinary Heritage Preservation: Revives lost or rare regional dishes in their authentic form.
• Ingredient Sourcing: Uses organic rice, locally farmed herbs, artisanal fish sauce, and handcrafted spice pastes.
• Dining Ambience: Combines modern elegance with traditional Thai architecture and decor.
• Exclusive Experiences: Chef’s Table limited to a select number of guests per evening for a personalized journey.
• Multilingual Service Staff: Catering to both domestic and international diners.

Financials and Business Scale

Though private and not publicly traded, Khao Group has been recognized for its profitability and high-spend clientele:

• Estimated annual revenue between THB 30–45 million (~USD 850K–1.3M)
• Serves approximately 10,000 guests annually
• Average ticket price per guest at the Chef’s Table: THB 3,500–5,000
• Strong seasonal surges during Thailand’s tourism high seasons (Q4–Q1)

Recognition and Awards

• Michelin Plate Recognition (Bangkok)
• Thailand Tatler Best Restaurants
• Shortlisted in Asia’s 50 Best Restaurants - Discovery List
• Features in luxury food and travel publications including Condé Nast Traveler, CNN Travel, and Thailand Elite Magazine

Target Market

• Luxury Tourists: High-spend travelers seeking authentic Thai fine dining
• Corporate Clients: Event hosting for embassies, MICE (Meetings, Incentives, Conferences, Exhibitions)
• Food Enthusiasts: Culinary tourists and domestic food connoisseurs
• Expats and Diplomats: In Bangkok’s upscale dining circuit

Facilities and Capabilities

• Main Location: Bangkok, Thailand (flagship restaurant)
• Dining Capacity: Approx. 50 seats with private dining and Chef’s Table areas
• Kitchen Team: Led by expert Thai chefs with regional specialization
• Ingredients Logistics:
  • Organic farms in Chiang Mai and Loei province
  • Local seafood from Chantaburi and Samut Sakhon
• Event Services: In-house hosting and off-site catering for select clients

Certifications and Compliance

• Thailand SHA+ Certified (Safety and Health Administration for Tourism)
• Michelin Restaurant Listing
• Food Hygiene and Licensing: Thai FDA, Bangkok City Council compliant
• Training Certifications: All culinary staff undergo Thai cuisine heritage and sanitation training

Customer Testimonials

From a travel agency director:

“Khao is always on our luxury itinerary for travelers seeking real Thai cuisine in a high-end setting. Their attention to culinary storytelling is unmatched.”

From a guest review:

“Each dish felt like a cultural lesson. From the jasmine rice to the tamarind sauce, everything was beautifully balanced and deeply rooted in tradition.”

Major Achievements

• Launched ‘Culinary Regions of Thailand’ Chef Series in 2022
• Expanded into premium gift hampers and boxed sets featuring artisanal sauces and spice blends
• Featured on Thailand Tourism Board's Cultural Dining Campaign
• Scheduled expansion into Chiang Mai for culinary retreat and boutique dining in 2025

Khao Group Co., Ltd. continues to set the benchmark for authentic Thai fine dining, delivering not just meals but meticulously curated cultural experiences that connect the past and present of Thailand’s rich gastronomic legacy.