Exhibiting at Thaifex - Anuga Asia 2025

Kidswell Co., Ltd. is a South Korea-based manufacturer specializing in innovative, fun, and functional food products, particularly aimed at children and family-friendly markets. Based in Hanam, Republic of Korea, the company is widely recognized for its unique jelly-based snacks and growing range of functional confectioneries and baked goods. With a dedication to health-conscious ingredients and creative packaging, Kidswell has carved out a distinct niche in the Asian and international snack food sectors.

Company Overview

Founded with a focus on healthy enjoyment, Kidswell Co., Ltd. has built a product line that emphasizes taste, convenience, and nutritional value. The company has earned a strong reputation domestically and has expanded into export markets through its well-known product brands such as Jelly Straw, Juice Straw, and Bakery33. Under the leadership of Son Ok Yoon, Kidswell continues to innovate in child-friendly snack formats that meet both parental approval and children's taste preferences.

Core Business

Kidswell’s product portfolio is designed for kids and young consumers, focusing on flavor, form, and nutritional enhancements. Key categories include:

Jelly Snacks:

• Jelly Straw – Chewy, fruit-flavored jelly sticks, offered in colorful, portable straws.
• Juice Straw – Jelly-based straws filled with juice essence for a refreshing, semi-liquid texture.

Functional Jelly Products:

• Yogurt Lactic Acid Bacteria Jelly Strips – Enriched with probiotics and designed to support gut health in children.

Bakery Products:

• Bakery33 – A series of ready-to-eat bakery items, including mini cakes and bread snacks made with quality ingredients and designed for lunchboxes and on-the-go snacking.

Specialization and Unique Selling Proposition

Kidswell’s unique value proposition lies in its:

• Child-centric product design, including safe, resealable packaging formats.
• Use of functional ingredients, including calcium, vitamin C, and probiotics.
• In-house R&D capabilities that ensure continuous product innovation.
• Strong private label/OEM capabilities for retailers and global buyers.

The company’s creative snack formats, such as jelly straws, position it as a trendsetter in fun, healthy snacking for younger demographics.

Financials

Kidswell operates in the high-growth segment of functional snacks and jelly-based products. While specific financial data is not publicly disclosed, South Korea’s healthy snack market is valued at over KRW 1.5 trillion (~USD 1.1 billion) annually, and Kidswell is an active contributor in both retail and export channels.

Export and Shipment Data

Kidswell Co., Ltd. has been steadily expanding its international presence. The company's export data highlights distribution to markets such as:

• Japan
• Vietnam
• Taiwan
• United States
• Middle East

It engages in both B2B partnerships with distributors and OEM manufacturing for international brands. Products are shipped in compliance with destination country regulations, including labeling and nutritional disclosures in multiple languages.

Target Market

Kidswell’s target audience includes:

• Children aged 3–12
• Health-conscious parents
• Importers and distributors of novelty snacks
• International retailers seeking Asian confectioneries
• Educational institutions and daycare snack providers

Capabilities

Kidswell operates a certified food manufacturing facility with capabilities such as:

• Automated jelly production and molding
• Functional ingredient blending (vitamins, probiotics)
• Shelf-stable bakery production lines
• Packaging customization for retail and OEM

The company supports both large-volume distribution and low-MOQ custom orders for new markets.

Certifications and Compliance

Kidswell ensures product quality and international compliance through:

• HACCP Certification for food safety
• KFDA (Korean Food and Drug Administration) registered products
• OEM production with custom formula compliance for buyer specifications

Packaging and ingredients are compliant with export requirements in Japan, the US, and Southeast Asia.

Customer Testimonials

While no direct testimonials are published, Kidswell’s continuous product range expansion and repeat export orders are indicative of strong distributor satisfaction and consumer loyalty in key Asian markets.

Major Achievements

• Successful international expansion of Jelly Straw and Juice Straw products
• Recognition in trade exhibitions for functional food innovation
• Development of probiotic-rich snack items targeting child health
• Diversification into bakery formats with the Bakery33 brand
• Established export relationships with partners across Asia-Pacific and North America