Kin Yan Agrotech Pte Ltd, based in Singapore, is the nation’s leading commercial organic farm specializing in functional crops such as wheatgrass, mushrooms, and a variety of leafy vegetables. Operating under the consumer-facing brand Good Lady, the company has positioned itself as a pioneer in sustainable farming and organic food production in Southeast Asia. With over two decades of expertise, Kin Yan Agrotech integrates research, cultivation, and value-added manufacturing, catering to both retail and B2B markets across Singapore and internationally.
Core Business and Product Portfolio
Kin Yan Agrotech’s diversified portfolio spans fresh produce, nutraceuticals, and natural food innovations:
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Organic Wheatgrass:
- Fresh-cut Wheatgrass
- Wheatgrass Powder
- Wheatgrass Capsules
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Gourmet Mushrooms:
- King Oyster Mushroom
- Golden Oyster Mushroom
- Black Fungus
- Abalone Mushroom
- Pink Oyster Mushroom
- Golden Spring Mushroom
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Fresh Vegetables and Herbs:
- Pea Sprouts
- Aloe Vera Leaves
- Edible Cactus
- Roselle
- Winter Melons
- Assorted Leafy Greens
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Natural Healthcare Products:
- Aloe Vera Gel
- Wheatgrass-based supplements
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Organic Noodles:
- Dried Mushroom Noodles
- Dried Wheatgrass Noodles
- Fresh Mushroom Noodles
- Fresh Wheatgrass Noodles
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DIY Growing Kits:
- Wheatgrass Growing Kits
- Mushroom Growing Kits
- Pea Sprout Kits
These products are sold under the Good Lady brand and are widely available through health stores, supermarkets, and online platforms.
Unique Selling Proposition (USP)
Kin Yan Agrotech stands out for:
- Being Singapore’s largest certified organic farm, spanning over 2.5 hectares of greenhouses and climate-controlled cultivation zones
- Closed-loop sustainable farming practices using composting, rainwater harvesting, and biological pest control
- In-house R&D and food processing facility to convert fresh harvests into powder, capsules, and noodles
- Certified organic by the Singapore Food Agency (SFA), compliant with EU and USDA organic standards
- A strong educational and community presence with regular farm tours and workshops
Market Reach and Export Capabilities
While Kin Yan primarily serves the Singaporean market, it has begun establishing export relationships in:
- Malaysia
- Indonesia
- Hong Kong
- Middle East (select GCC markets)
- Online retail via cross-border e-commerce platforms
Based on trade and online product listings:
- The company supplies over 200 retail outlets within Singapore, including NTUC FairPrice, Cold Storage, and RedMart
- Exported wheatgrass capsules and powders have reached wellness distributors across Asia
- Approximately 20–25% of total production volume is dedicated to overseas buyers
Financial and Operational Overview
Kin Yan is a privately held enterprise but operates at a mid-market scale with:
- Estimated annual revenue: USD 2–4 million
- Staff strength: 50–60 employees across agriculture, production, and logistics
- Full vertical integration from seed to shelf
- Dedicated logistics and packing hub to ensure freshness in local distribution and export-ready dry goods
Certifications and Compliance
The company adheres to stringent food safety and organic production standards:
- Certified Organic by the Singapore Food Agency
- Compliant with USDA Organic and EU Organic standards
- HACCP-compliant food processing facility for powdered and capsule supplements
- Environmental practices aligned with ISO 14001
Regular third-party audits ensure ongoing compliance and traceability across all supply chain operations.
Target Market and Channels
Kin Yan targets health-focused consumers and institutions:
- Retail consumers via Good Lady branded health foods
- Health and organic stores
- Supermarkets and grocery chains
- Fitness and wellness brands
- B2B clients in food manufacturing and supplement industries
- Educational institutions and cafes interested in sustainable sourcing
Additionally, Kin Yan supplies hospital kitchens and elderly care food providers due to its easy-to-digest product formats.
Infrastructure and Capabilities
- 2.5-hectare organic greenhouse farm
- On-site dehydration and cold room storage
- Powdering and encapsulation machinery
- Ready-to-eat noodle and gel manufacturing
- Online fulfillment and packaging division
- Educational visitor center and farm retail shop
Customer Feedback and Recognition
Kin Yan is well-regarded for product freshness and community involvement:
- “Freshest wheatgrass in the market, every tray is consistent.” – Retail Buyer, NTUC FairPrice
- “Their aloe vera and mushroom noodles are a unique addition to our functional food line.” – Distributor, Malaysia
- “Impressed with the educational outreach and transparency during the farm tour.” – Local Nutritionist
Digital and Brand Presence
Product Images
Kin Yan Agrotech Pte Ltd continues to elevate Singapore’s sustainable agriculture sector while offering health-conscious consumers a trusted source of organic wellness products. Through its Good Lady brand, the company blends nutrition, innovation, and environmental stewardship into every product it delivers.
