King Car Food Industrial Co., Ltd., headquartered in Taipei, Taiwan, is one of the most diversified and iconic food and beverage companies in Asia. Founded in 1979 by entrepreneur T. T. Lee, the company has established a formidable global reputation with product offerings that range from ready-to-drink coffee and premium whisky to health drinks and instant foods. With a vertically integrated business model, world-class manufacturing capabilities, and internationally recognized brands, King Car has become a symbol of innovation and quality in the Taiwanese FMCG sector.
Core Business and Product Portfolio
King Car’s portfolio spans multiple high-demand product categories, including:
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Ready-to-Drink Beverages:
- Mr. Brown Coffee: Original Blend, Blue Mountain Style, Espresso, Cappuccino
- King Car Lemon Tea
- Natural Drinking Water
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Instant Foods:
- Cup Noodles
- Instant Porridge (including savory and health-focused SKUs)
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Alcoholic Beverages:
- Kavalan Single Malt Whisky
- Buckskin Beer (Lager, Dunkel, IPA)
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Health & Functional Drinks:
- Oligosaccharide-enriched Drinks
- Vitamin C-enriched Beverages
- Calcium & Mineral Waters
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Other Products:
- Chewing Gum
- Canned Carbonated Drinks
- Packaged Food in Can/Bottle formats
King Car balances traditional consumer goods with high-end alcoholic beverages, creating a hybrid business model that spans convenience retail and luxury distribution.
Flagship Brands and Market Positioning
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Mr. Brown Coffee: Launched in 1982, it became the first canned coffee brand in Taiwan and is now sold in over 30 countries. Known for its convenience and bold taste, it maintains a dominant market share in Taiwan's RTD coffee segment.
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Kavalan Whisky: Recognized globally, Kavalan is Taiwan’s first single malt whisky. It has won over 200 international awards, including:
- World’s Best Single Malt Whisky at the World Whiskies Awards (2015)
- Double Gold at the San Francisco World Spirits Competition (multiple years)
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Buckskin Beer: A premium beer line known for German brewing standards and a diverse range of craft-style flavors.
Global Market Reach and Export Performance
King Car Group exports to over 60 countries, with core markets in:
- Asia-Pacific: Japan, South Korea, China, Philippines
- North America: United States, Canada
- Europe: Germany, United Kingdom, France
- Middle East and Latin America (select distribution)
Export analytics from trade platforms show:
- Over 500 shipments annually across beverage and food categories
- Kavalan Distillery alone exports 30–40% of its annual output
- Mr. Brown Coffee is available in over 20,000 points of sale across Asia and North America
Financial and Operational Strength
King Car operates as a privately owned group but has substantial financial indicators based on industry reporting:
- Estimated annual revenue: USD 600–800 million
- Kavalan Whisky exports account for USD 50–70 million/year
- Mr. Brown sales constitute nearly 50% of Taiwan’s canned coffee market
The company maintains multiple production facilities across Taiwan, including:
- A fully automated coffee canning plant
- A distillery in Yilan County for Kavalan
- ISO-certified health drink facilities
Certifications and Quality Assurance
King Car ensures strict adherence to international food and beverage safety protocols:
- ISO 22000 and HACCP certified
- GMP (Good Manufacturing Practices) for food production
- Kavalan Distillery meets SWMA standards (Scotch Whisky Manufacturers Association) for quality control
- Halal certification for select beverages to access Muslim-majority markets
Target Markets and Channels
King Car’s diverse product portfolio allows it to cater to:
- Retail Chains and Supermarkets (RTD coffee and tea)
- Luxury and Duty-Free Retail (Kavalan Whisky)
- Foodservice and Convenience Stores
- Online Marketplaces and Specialty Beverage Distributors
Customized private label offerings are also available for international partners, especially in coffee and functional drinks.
Infrastructure and Capabilities
- Fully integrated supply chain from raw ingredient sourcing to end-product distribution
- Proprietary R&D facilities for beverage innovation
- In-house logistics and export compliance team
- Smart manufacturing with IoT-based quality monitoring
Customer and Industry Recognition
The company has received extensive praise from both consumers and the industry:
- “Kavalan stands shoulder to shoulder with the best whiskies in Scotland” – World Whiskies Awards
- “Mr. Brown is the coffee of choice for busy professionals in Asia” – Retail Insights Asia
- Consistently voted among the Top 10 Trusted Brands in Taiwan (Reader's Digest)
Digital and Brand Engagement
- Official YouTube Channel: King Car Group
- Facebook Presence for Mr. Brown: Mr. Brown Coffee TW
- Interactive Kavalan Distillery tours and brand storytelling campaigns have amassed over 10 million+ views globally
Brochures and Resources
King Car Food Industrial Co., Ltd. continues to evolve as a leading innovator in both traditional and luxury beverage markets, reinforcing Taiwan’s reputation for quality and creative excellence on the global stage.
