King Kung Health Food Co., Ltd., established in New Taipei City, Taiwan, is a reputable manufacturer and exporter of powdered health beverages and functional foods with over 40 years of industry experience. The company is recognized for its commitment to traditional health wisdom, nutritional science, and clean-label food production. Operating under the brand King Kung, the company is a trusted OEM and ODM partner for health food businesses across Asia, North America, and the Middle East.
Core Business and Product Portfolio
King Kung specializes in the formulation, production, and packaging of high-quality instant health food products including:
-
Instant Powdered Drinks:
- Almond Drink
- Burdock Drink
- Ginger Drink
- Longan and Jujube Drink
- Smoked Plum Drink
- Agar Fungus Drink
- Five Green Juice
- Vegetable Juice
- Lotus Root Almond Drink
- Taro Coconut Milk Tea
-
Nutritional Diet Products:
- Yam Vegetable Diet Formula
- Black Sesame Cereal
- Quinoa Grains Soy Drink
-
Instant Congee:
- Taro Mushroom Congee
- Pumpkin Diet Congee
- Vegetable Congee
These products are primarily plant-based, suitable for vegetarians, and formulated without artificial additives, appealing to health-conscious consumers.
Unique Selling Proposition (USP)
King Kung differentiates itself with:
- Decades of expertise in Taiwanese herbal and functional foods
- In-house R&D formulation labs for custom product development
- Extensive capability for OEM/ODM private labeling
- Use of natural, non-GMO ingredients in accordance with global health trends
- Adaptability in packaging formats and flavor profiles for regional markets
Export Reach and Market Performance
The company exports to over 25 countries, with key markets in:
- Southeast Asia (Malaysia, Singapore, Vietnam)
- North America (United States, Canada)
- Middle East (UAE, Kuwait, Saudi Arabia)
Based on export tracking services:
- King Kung has conducted over 200 shipments internationally in the last five years
- Its most popular SKUs for export are almond drink, ginger tea, and sesame cereal
- Custom formulations have been developed for multiple large buyers under private labels
The company’s reach in niche wellness food channels and Asian supermarkets abroad continues to expand.
Financial and Operational Overview
Though financial data is not publicly disclosed, the company operates at a scale that suggests:
- Estimated revenue between USD 3–5 million annually
- Factory size: Over 2,000 square meters with multiple automated lines
- Daily capacity: Capable of producing up to 20,000 sachets/day
- Staff of 50+ professionals, including nutritionists, food technologists, and QA officers
Certifications and Compliance
King Kung ensures product safety and quality with the following certifications:
- HACCP (Hazard Analysis and Critical Control Point)
- ISO 22000 Food Safety Management System
- HALAL certification for Middle Eastern and Southeast Asian markets
- Taiwan FDA compliance for local regulatory standards
All raw materials are screened and traceable, meeting both domestic and international food safety benchmarks.
Target Customers
King Kung’s primary customer segments include:
- Functional food distributors
- Wellness product brands seeking private label options
- Health food and organic supermarket chains
- Online retailers specializing in Asian traditional food and beverages
- Retailers targeting vegetarian and plant-based consumers
OEM and ODM clients form a significant share of the business, with full-service support from formulation to packaging.
Production Capabilities and Infrastructure
- Flexible packaging formats: stick packs, jars, sachets, and pouches
- Custom flavor and nutritional profile development
- Cleanroom production for sensitive nutritional products
- Powder mixing, dehydration, and granulation lines
- In-house design team for branded packaging support
Customer Satisfaction and Feedback
Consistent feedback from trade shows and long-term buyers highlight:
- “Reliable partner for healthy, natural drinks.”
- “Formulations are authentic and tailored for traditional taste preferences.”
- “Responsive and cooperative OEM/ODM project execution.”
The company’s reliability and experience have resulted in long-term contracts with importers and distributors globally.
Trade Show Participation and Visibility
King Kung actively participates in key food expos and health trade shows, including:
- Food Taipei
- Natural Products Expo Asia
- Gulfood (Dubai)
These events have enhanced its visibility and led to partnerships in emerging wellness markets.
Digital Presence and Product Resources
The company maintains a multilingual website and digital brochures to support B2B engagement across regions.
King Kung Health Food Co., Ltd. continues to stand out in the health beverage and functional foods sector by blending traditional formulations with modern production practices, delivering clean, nutritious, and shelf-stable solutions to global health-focused consumers.
