King Marine Foods Co., Ltd., based in Bangkok, Thailand, is a premium importer, distributor, and wholesaler of high-quality seafood, premium meats, and gourmet specialty ingredients. With a strong foothold in the HORECA (Hotel, Restaurant, Catering) sector, the company is recognized for its commitment to food safety, sourcing excellence, and top-tier client service. King Marine operates under its flagship brand King Marine, and serves a clientele that includes Michelin-starred restaurants, luxury hotels, and fine-dining establishments across Thailand.
Core Business and Product Portfolio
King Marine Foods offers a curated selection of frozen and chilled ingredients across three major categories:
-
Seafood:
- Norwegian and Atlantic Salmon (sashimi and fillet grade)
- Hokkaido Scallops (large size categories)
- Hamachi (Yellowtail)
- Ikura (Salmon Roe)
- Shrimp, Squid, and Octopus
- Soft Shell Crab
-
Meats:
- Australian Wagyu Beef (marble scores M5–M9)
- Angus Beef (grain-fed, pasture-raised)
- Lamb (rack, loin, and leg cuts)
-
Gourmet and Japanese Specialty Products:
- Tobiko and Ebiko (Flying Fish Roe)
- Wasabi Paste
- Kani Miso (Crab Tomalley)
- Duck Liver
- Pickled Ginger
- Crab Stick
- Kimchi
Products are imported from Japan, Australia, Norway, and other premium source markets, ensuring traceability, consistency, and freshness.
Unique Selling Proposition (USP)
King Marine Foods stands out for its:
- Direct import model, reducing reliance on intermediaries and offering better control over quality and pricing
- In-depth specialization in Japanese sushi-grade ingredients
- Rapid cold chain logistics and delivery throughout Thailand
- Flexible order volumes for small restaurants to large hotel kitchens
- Focus on premium-grade certifications for meats and seafood
Market Reach and Client Segments
The company’s main distribution channels include:
- Luxury Hotels and Resorts (5-star chains, boutique luxury properties)
- Michelin-rated and high-end Restaurants
- Japanese and Korean Cuisine Establishments
- Catering Firms and Hospitality Groups
- High-end Grocers and Food Boutiques
King Marine Foods has built long-term partnerships with executive chefs, F&B managers, and foodservice procurement professionals through its service reliability and quality offerings.
Financial and Operational Overview
Though King Marine is privately held and financial figures are not public, operational insights suggest:
- Annual revenue estimates range from USD 8–12 million, driven by bulk imports of high-value items like wagyu and ikura
- Inventory turnover rate is high, with weekly container-level seafood imports
- Staff of approximately 40+ employees, including procurement experts, cold chain logistics handlers, and a dedicated B2B sales team
Quality Assurance and Food Safety Compliance
King Marine ensures food safety and import compliance through:
- Sourcing from certified suppliers with HACCP, ISO, and Halal accreditations
- Maintaining a cold storage facility and controlled temperature logistics fleet
- Adhering to Thailand FDA regulations for all imported goods
- Strict internal QC protocols including visual inspection, grading, and temperature logging
All seafood and meat products are inspected and processed in compliance with Thai import laws and international food safety benchmarks.
Customer Service and Infrastructure
- Same-day delivery for Bangkok metro area with dedicated cold-chain vehicles
- Online ordering and live inventory system for restaurant clients
- Expert support for menu planning, cut portioning, and custom sourcing
- Pre-sliced, vacuum-packed, and portion-controlled items available for bulk kitchens
The company offers multi-lingual support (Thai, English, Japanese) for seamless communication with chefs and procurement agents.
Client Testimonials and Market Feedback
King Marine has received positive recognition from the hospitality and gourmet food industry:
- “King Marine consistently provides the freshest imported seafood we’ve used.” – Executive Chef, 5-star Hotel in Bangkok
- “Their wagyu is unmatched in quality, and delivery is always on time.” – Japanese Fine Dining Owner
- “Responsive team and great variety of hard-to-source Japanese ingredients.” – Boutique Catering Manager
These affirm the company's market reputation and service-driven business approach.
Brand and Promotions
King Marine markets all products under the King Marine brand, which is associated with excellence in quality and service reliability. The company actively engages with clients through its:
- Official Facebook Page
- Monthly chef showcases and tasting events for new product launches
- Personalized client outreach via private demos and seasonal product samplings
Visual and Promotional Resources
King Marine Foods Co., Ltd. continues to lead the premium imported food segment in Thailand with a steadfast commitment to quality, client success, and gourmet excellence. The company remains a preferred partner for high-caliber chefs and culinary institutions across the country.