Product Offerings
Product Categories:
Filipino Cuisine, Snacks
Products:
Water spinach chips (Kangkong King) in flavors: Original, Spicy, Barbecue, Sweet Corn, Sour Cream, Cheese, Plain, Salted Egg, Coconut, Sinigang, Ketchup
KKK Food Corporation, operating under the brand name Kangkong King, is a fast-growing Filipino snack food manufacturer headquartered in Quezon City, Metro Manila. Known for its innovative approach to vegetable-based snacking, the company revolutionized the local market by transforming kangkong (water spinach) into crispy, flavorful chips. With rapid growth since its establishment in 2019, KKK Food Corporation has become a leader in healthier, indigenous snack alternatives both locally and abroad.
History and Background
Founded by Filipino entrepreneur Frank Gaw, KKK Food Corporation was launched in 2019 with the mission to promote healthier, uniquely Filipino snack options that utilize underappreciated local ingredients. What began as a modest operation selling chips in local weekend markets quickly evolved into a full-scale snack production business with national retail presence and a growing export footprint.
The brand “Kangkong King” reflects the company’s commitment to giving the humble water spinach a royal upgrade, symbolizing pride in Filipino produce and culinary creativity.
Core Business
The core of KKK Food Corporation’s operations is centered on R&D-driven food manufacturing, specializing in the processing, seasoning, packaging, and distribution of crunchy kangkong (water spinach) chips. The company operates a food-safe, HACCP-certified facility that ensures product consistency and safety for both domestic and export markets.
Aside from its flagship brand, the company also engages in:
- Toll manufacturing for private labels
- Wholesale distribution partnerships
- Online retail and e-commerce logistics
Product and Service Offerings
Under the Kangkong King brand, KKK Food Corporation offers:
-
Kangkong Chips (Water Spinach Chips) in over 10 variants:
- Original
- Spicy
- Barbecue
- Sweet Corn
- Sour Cream
- Cheese
- Plain
- Salted Egg
- Coconut
- Sinigang (Sour Tamarind)
- Ketchup
-
Packaging Formats
- Retail pouches (30g and 80g)
- Bulk snack packs for resellers and event caterers
-
Toll Manufacturing Services
- Customized seasoning, product development, and private label packaging for health-oriented snack brands
These chips are air-fried, gluten-free, and contain no MSG, aligning with modern health-conscious consumer trends.
Specialization and Core USP
KKK Food Corporation's core strength lies in product innovation using underutilized vegetables, specifically kangkong, a widely available yet previously under-commercialized green. The product is:
- Naturally crunchy through proprietary air-drying techniques
- Enriched with local Filipino flavors
- Packaged sustainably and sold through health food platforms and eco-conscious retail stores
The chips offer lower oil content compared to traditional potato chips and are marketed as veggie-forward snacks without compromising on flavor.
Financials
Though not publicly listed, company reports and retail expansion data reveal:
- Estimated Revenue (2024): PHP 35–45 million
- Annual Growth Rate: 40–60% year-on-year since 2020
- Retail Distribution: Over 400 retail outlets nationwide including supermarkets, organic stores, and cafés
Revenue streams are supported by domestic sales, international reseller partnerships, and growing e-commerce activity.
Shipment Data
Export performance based on press features and reseller partnerships indicates:
- Export Markets: USA (California, Hawaii), UAE, Hong Kong, Singapore
- Export Format: Shelf-stable resealable pouches for ethnic and health food stores
- Annual Export Volume: 10–12 shipments (mixed cartons)
- Top Exported Flavors: Spicy, Barbecue, Salted Egg
- Estimated Annual Export Value: USD 150,000–180,000
Target Market
Kangkong King’s primary target markets include:
- Millennials and Gen Z health-conscious snackers
- OFW (Overseas Filipino Workers) communities abroad
- Specialty health stores and organic markets
- Institutional clients (event planners, schools, hospitality)
Secondary markets include resellers and private label clients looking to tap into the healthy snacks segment.
Capabilities
- Production Capacity: Up to 5,000 snack pouches/day
- Certifications: HACCP-certified manufacturing plant
- E-commerce Ready: Integrated with logistics for Shopee, Lazada, and Amazon
- Custom Formulation: Offers white-label R&D support
The company actively invests in process innovation and eco-friendly packaging.
Certifications and Compliance
- HACCP Certification
- FDA-Philippines LTO Registered
- Halal-Compliant Flavors (in development)
- Export Documentation Compliance with Bureau of Customs (BOC) and DTI
These certifications enable the brand to maintain credibility and access international markets with ease.
Customer Testimonials
"This is a game-changer! I didn’t think kangkong could taste this good. Spicy and Barbecue flavors are my absolute favorites."
— Bianca Ramos, Retail Customer, Quezon City
"Kangkong King chips are among our top-selling imported Filipino snacks. It’s loved by both locals and the diaspora."
— Maria Gutierrez, Grocery Importer, California USA
Major Achievements
- Featured on ABS-CBN’s “Umagang Kay Ganda” for food innovation
- Selected for DTI’s Go Lokal! program to support Filipino MSMEs
- Recognized as a finalist in the 2022 Good Food Awards Philippines
- Expanded product listings to over 15 regional online retailers