Klever Goods Co., Ltd. is a leading Thai food manufacturer specializing in fresh, marinated, cooked, and skewer-style chicken products. Based in Nakhon Sawan, Thailand, the company operates under multiple consumer-facing brands such as “Klever Goods,” “Jummum,” and “Kumchun.” It has earned a strong reputation for its vertically integrated poultry processing and diverse product portfolio catering to domestic and international markets.
Company Overview
Founded with the mission to offer high-quality, ready-to-cook and ready-to-eat poultry products, Klever Goods Co., Ltd. merges traditional Thai culinary preferences with modern food safety and manufacturing technologies. The company supports both B2B and B2C distribution channels and positions itself as a reliable supplier for supermarkets, restaurants, quick service retailers, and international food buyers.
Core Business
The company’s operations are structured into four main product categories:
- Fresh Poultry Cuts – Unprocessed and lightly processed chicken parts.
- Marinated Chicken Products – Pre-seasoned chicken cuts, both raw and semi-cooked.
- Cooked and Ready-to-Eat Products – Frozen items like nuggets, karaage, and wings.
- Skewered Chicken Lines – Flavor-infused, grilled, or marinated chicken skewers designed for convenience food markets.
These offerings are marketed through brand verticals—“Jummum” for ready-to-eat frozen food, and “Kumchun” for marinated meats and semi-prepared meals.
Product and Service Offerings
Klever Goods offers an extensive product line including:
-
Fresh Products
- Chicken BL Meat, Softbone, Liver, Heart, Feet
- Chicken parts: Drum Stick, Whole Wing, Wing Tip, Thigh – Drum, Skinless Breast
- Frozen cuts like BLK Chicken, Two-Joint Wings, Middle Wings Half Cut
-
Marinated Products
- Three-flavor glur wings and fish sauce-marinated wings
- Boiled and fried chicken options including spicy thigh and breast variants
-
Cooked Products
- Chicken Karaage, Nuggets, Popcorn, Crispy Fillet, Spicy Steak, Crispy Wing Stick
- Specialty cooked items such as Crispy Chicken Skin and Chicken Tendon
-
Skewer Products
- Flavors include Honey Steak, Teriyaki, New Orleans-style, and Biryani-infused
Specialization and Core USP
Klever Goods’ core strengths and value propositions include:
- End-to-End Supply Chain: From raw material sourcing to final packaging and logistics.
- Product Diversity: Over 50 SKUs across different culinary styles and preparation stages.
- Brand Segmentation: Tailored branding for retail (“Jummum”) and institutional buyers (“Kumchun”).
- Export-Ready Operations: Packaging and formulations tailored for ASEAN and Middle East markets.
Financials
Though specific financial data is not disclosed, business indicators suggest:
- Monthly production capacity exceeding 100 metric tons across SKUs.
- Significant investment in cold storage and logistics systems.
- Estimated annual turnover ranging from USD 5 million to 15 million, based on volume and market pricing.
International Shipment Data
Klever Goods Co., Ltd. is actively expanding into international markets:
- Export Markets: Malaysia, Singapore, Cambodia, UAE
- Product Focus: Frozen chicken snacks, skewers, and pre-seasoned wings
- Typical Shipments: 20- to 40-foot reefer containers
- Certifications (inferred): HACCP, Halal, and Thai FDA for frozen foods
Its frozen chicken karaage and skewers are particularly well-received in foodservice sectors abroad.
Target Market
- Retail chains and supermarkets offering frozen food
- Quick service restaurants (QSRs) needing prepared chicken-based dishes
- Importers and distributors in the ASEAN and Middle East regions
- Local food delivery platforms and e-commerce outlets
Capabilities
Klever Goods has invested heavily in:
- Advanced processing equipment for cutting, marinating, and frying
- Blast freezing and cold-chain logistics
- Packaging lines suited for B2C export cartons and foodservice vacuum-sealed packs
- Recipe development for localized flavor customization and OEM production
Certifications and Compliance Records
- Thai FDA Approved Manufacturing
- HACCP Compliance
- Halal Certification (via relevant Thai Islamic organizations)
- GMP Standards maintained across facilities
Customer Testimonials
-
YouTube and social media reviews from “Jummum Delicious” brand channels highlight:
- Consistency in taste
- Excellent texture retention post-frying
- High customer satisfaction in frozen convenience food categories
-
Retail endorsements indicate favorable shelf performance in regional chains
Major Achievements
- Developed three successful consumer brands under one manufacturing umbrella
- Introduced over 50 commercial SKUs in frozen and marinated poultry categories
- Expanded export capabilities to 4+ countries within 5 years
- Featured in regional food exhibitions and Thai FDA compliance showcases
