Exhibiting at International Food & Drink Event (IFE) 2025

KORINA TRADE CO., LTD., headquartered in Busan, South Korea, is a prominent export and trading company specializing in the international distribution of Korean consumer goods, particularly FMCG food and beverage products. Established with a mission to connect global markets with the quality, innovation, and flavor of Korean products, Korina Trade has built a solid reputation as a reliable B2B partner in the Asian snack and drinks segment.

With over a decade of trading experience, Korina Trade is a strategic link between Korea’s most popular consumer brands and international retailers, distributors, and wholesalers. The company serves markets across Asia, the Middle East, Europe, and North America, offering end-to-end trade support including sourcing, documentation, logistics, and export compliance.

Product Portfolio

Korina Trade’s export catalog focuses on high-demand Korean food and beverage products, including both mainstream and novelty items:

Beverages

• Chupa Chups Sparkling Drink: Licensed under the globally known Chupa Chups brand, available in flavors like strawberry & cream and grape.
• Mentos Drink: A carbonated beverage extension of the Mentos candy line, popular in Southeast Asia and the Middle East.

Instant Noodles

• Pulmuone Vegan Ramyun: A plant-based noodle option catering to the growing demand for vegan-certified instant meals.

Snacks

• Seasoned Laver: Traditional Korean roasted seaweed snack, available in single-serve and family packs.
• Fish Sausage: Protein-rich processed snack made from fish paste, favored in Asian convenience stores.
• Corn Snacks: Sweet and savory puffed corn snacks, widely consumed across age groups.

All products are KFDA-approved, and many carry Halal certification, enabling distribution in diverse regulatory environments.

Market Position and Specialisation

Korina Trade’s competitive advantage lies in its:

• Brand portfolio partnerships with major Korean FMCG names like Chupa Chups, Mentos, and Pulmuone
• Capacity to aggregate orders across multiple SKUs, making it ideal for regional importers and online retailers
• Focus on products that combine popular global branding with Korean flavors and formulations

By offering licensed, novelty beverages and health-conscious snacks, the company effectively bridges the gap between traditional Asian grocery needs and modern retail trends.

Global Reach and Shipment Data

Korina Trade has active trading relationships in over 25 countries, with recurring exports to:

• Vietnam
• Thailand
• United Arab Emirates
• Saudi Arabia
• Philippines
• United States
• Germany

According to trade databases such as Volza and ImportYeti, the company has completed more than 200 international shipments in the last three years, with a focus on container-based FMCG exports. Most shipments include multi-brand mixed loads to optimize costs for regional distributors.

Target Market

Korina Trade caters to a diverse range of international buyers, including:

• Ethnic grocery store chains
• Mainstream supermarkets sourcing novelty Asian snacks
• Foodservice distributors (airlines, cafés, institutional buyers)
• E-commerce wholesalers and online specialty platforms

The company’s product mix—ranging from novelty drinks to plant-based noodles—makes it especially attractive for businesses targeting Gen Z and millennial consumers.

Operational Capabilities

• Sourcing from certified Korean manufacturers
• Flexible MOQ structures for SMEs and distributors
• Export documentation and customs clearance assistance
• Labelling and compliance for destination markets
• Container consolidation and temperature-controlled shipping options

These services ensure seamless cross-border transactions and reduce overhead for importing partners.

Certifications and Quality Assurance

Korina Trade’s product lines typically meet:

• KFDA (Korean Food & Drug Administration) Compliance
• Halal Certification (for many snacks and beverages)
• HACCP and ISO certifications (via manufacturing partners)

Their knowledge of import regulations in Islamic countries, the EU, and ASEAN markets provides added value to international clients.

Customer Satisfaction and Buyer Relationships

Korina Trade’s growing repeat customer base is a testament to its:

• Consistent product quality
• Efficient shipping timelines
• Quick response to inquiries and export documentation needs

Positive trade relationships with both small importers and large regional distributors highlight the company’s agility and professionalism.

Major Achievements

• Secured long-term distribution contracts in the UAE and Philippines for Chupa Chups Sparkling Drink
• Entered the vegan product market segment through Pulmuone partnerships
• Expanded product exports to e-commerce platforms in North America and Germany
• Increased SKUs by 30% over the last 24 months to meet evolving international demand

KORINA TRADE CO., LTD. continues to drive Korean food innovation onto the global stage by offering bold flavors, recognizable brands, and export excellence backed by strong logistics and customer service.