Success story – pineapple juice initiative
Agricultural Products
Pineapple products: pineapple juice, dried pineapple, pineapple fiber, piña cloth
Financial Services: savings, loans (agricultural, business)
Non‑financial Services: VSLA, financial literacy, DRR training
Labo Progressive Multi-Purpose Cooperative (LPMPC), based in Labo, Camarines Norte, Philippines, is a leading cooperative enterprise that integrates agricultural production, financial services, and community empowerment. Since its formal registration in 1990, LPMPC has played a pivotal role in rural development through diversified operations that enhance livelihoods, promote sustainable farming, and empower local communities.
LPMPC operates across three key verticals: agri-processing, cooperative finance, and non-financial capacity-building services. Their principal products and services include:
LPMPC is particularly known for its Queen Pineapple juice, a flagship product processed at its own facility and marketed under the brand “Queench.”
LPMPC distinguishes itself by integrating agricultural innovation with community-focused finance. Key differentiators include:
The cooperative’s use of pineapple residue for cloth weaving exemplifies their zero-waste, sustainable approach.
As of December 2015, LPMPC reported:
Operational strength is supported by their pineapple processing center and strong linkages with LGUs, DTI, and DA for funding, training, and capacity-building. The cooperative has demonstrated sustained growth since its founding on 11 September 1987.
LPMPC has participated in both local and international trade fairs, promoting its pineapple juice and piña cloth products. While not a mass-volume exporter, the cooperative has conducted small-scale shipments, especially in craft textiles and processed food sectors. Its products have drawn interest from niche organic and eco-sustainable importers.
LPMPC serves a multi-segmented market:
The cooperative’s inclusive model also targets vulnerable sectors, including women, small farmers, and micro-entrepreneurs.
These capabilities support both operational sustainability and impact-based development goals.
LPMPC also collaborates with development partners including GIZ, ACDI/VOCA, and PhilFIDA.
LPMPC’s pineapple juice has been praised for its natural sweetness, derived from the Queen Pineapple variety. Beneficiaries of their financial and training programs have shared success stories in transitioning from subsistence farming to micro-entrepreneurship, highlighting the cooperative's role in inclusive development.
Labo Progressive Multi-Purpose Cooperative exemplifies rural transformation through inclusive business, environmental stewardship, and people-centered progress.
