Exhibiting at Seafood Expo North America 2025

Legend of Master International LLC, based in Madison, United States, is a leading importer, wholesaler, and distributor specializing in premium Japanese and Asian seafood products. The company has earned a solid reputation across North America for supplying high-quality frozen seafood and value-added products that cater to the growing demand for Asian cuisine in both retail and foodservice markets.

Core Business

Legend of Master operates as a vertically integrated distributor of frozen and packaged seafood products. The company’s mission is to bring the authentic flavors of Japanese seafood culture to mainstream and ethnic markets in the U.S., Canada, and beyond. Their expertise lies in sourcing, importing, quality inspection, and nationwide logistics, ensuring efficient delivery and customer satisfaction.

The company works closely with international producers and processors across Japan, Southeast Asia, and South America to maintain high product quality and regulatory compliance for U.S. distribution.

Product and Service Offerings

Legend of Master offers a diverse and well-categorized product portfolio designed to meet the needs of restaurants, grocery chains, and specialty Asian retailers:

• Kani Series:

  • Premium imitation crab sticks
  • Imitation crab flakes
  • Crab leg-style surimi

• Unagi Series:

  • Frozen roasted eel (kabayaki-style)
  • Sliced unagi fillets for sushi and bento
  • Marinated eel for foodservice

• Shrimp Series:

  • Cooked and peeled shrimp
  • Tempura shrimp
  • Breaded and butterfly shrimp

• Frozen Fish:

  • Mackerel, salmon, yellowtail, and other sushi-grade fish

• Japanese Products:

  • Tamago (sweet omelet)
  • Seaweed salad
  • Pickled and fermented garnishes
  • Sushi toppings and condiments

• Retail Series:

  • Packaged seafood products for supermarkets and convenience stores
  • Attractive branding and UPC-compliant labeling for U.S. retail standards

Their products are available in both bulk and consumer-pack formats, ideal for distributors, grocery store chains, and Japanese restaurants.

Specialization and Core USP

Legend of Master is distinct for its focus on authentic Japanese seafood products, offering both traditional and fusion formats suited for American consumers. Its core strengths include:

• Direct sourcing from Japanese and Asian producers
• USDA and FDA import compliance
• Cold-chain logistics and warehouse infrastructure across multiple states
• Multilingual support for diverse client bases
• Customized packaging and private label options

These features allow Legend of Master to serve both ethnic and mainstream markets efficiently and reliably.

Financials

As a privately-held company, Legend of Master LLC does not publicly disclose financial information. However, based on import records and product volume, industry analysts estimate the company’s annual revenue to range between $10 million to $20 million, with consistent year-over-year growth driven by the rising popularity of Japanese cuisine and sushi products in North America.

Shipment Data

Import data from U.S. customs and B2B tracking platforms like ImportYeti and Volza show:

• Over 120 import shipments annually
• Primary ports of entry include Los Angeles, Oakland, and Newark
• Products are imported from Japan, Thailand, Vietnam, and China
• Shipment values typically range from $40,000 to $100,000 per container

The company’s strong logistics network enables them to serve distributors and retailers across the continental U.S.

Target Market

Legend of Master serves a wide range of clientele in both the B2B and B2C sectors:

• Japanese and Asian restaurants
• Sushi catering services
• Ethnic grocery chains and supermarkets
• Mainstream retailers with Asian food aisles
• Foodservice distributors specializing in seafood

The company’s branding and packaging are designed to appeal to both Asian diaspora consumers and mainstream health-conscious buyers seeking high-protein, low-fat seafood options.

Capabilities

• Multi-location warehousing with cold storage
• Multichannel distribution including retail, wholesale, and e-commerce
• Custom packaging, branding, and compliance services for private labels
• Quality assurance and import documentation for USDA, FDA, and state-level regulations
• Multilingual customer support in English, Japanese, Mandarin, and Korean

Certifications and Compliance Records

Legend of Master operates in full compliance with U.S. import and food safety regulations:

• FDA Registered Importer
• HACCP-compliant handling
• Third-party lab-tested product batches
• Compliant with USDA seafood labeling and traceability rules
• Meets country-of-origin and allergen declaration requirements

These certifications enable seamless entry into national retail chains and wholesale markets.

Customer Testimonials

“Legend of Master provides consistently high-quality unagi and kani products. Their logistics and packaging make them a top-tier supplier.”
— Purchasing Manager, Asian Supermarket Chain, California

“Their ability to supply both restaurant-grade and retail-packaged items gives us great flexibility across our channels.”
— Regional Distributor, Midwest U.S.

Major Achievements

• Expanded distribution from the West Coast to nationwide coverage in under five years
• Developed proprietary product lines tailored to American consumer tastes
• Established partnerships with over 300 Japanese restaurants and grocers
• Regular exhibitor at major food trade shows including Seafood Expo North America and Asian Food Expo
• Recognized for supply chain reliability during pandemic disruptions, maintaining consistent product availability

Legend of Master International LLC continues to scale its operations and product range to meet growing market demand for authentic, convenient, and high-quality Japanese seafood products throughout North America.