Exhibiting at World Tea Expo 2025

Leung's Cha is a premium artisanal tea brand rooted in traditional Chinese tea culture, with a modern wellness-driven approach tailored for global consumers. Headquartered in New York, USA, Leung's Cha operates under the broader umbrella of the Elvis & Elvin beauty and wellness ecosystem. The brand has garnered attention for its fusion of time-honored Eastern tea traditions with contemporary lifestyle aesthetics, targeting wellness-conscious tea drinkers across North America and Asia.

Core Business and Brand Philosophy

Leung's Cha was established to reconnect modern consumers with the essence of traditional tea culture, blending holistic wellness with artisanal craftsmanship. The company carefully curates a range of high-quality teas sourced from heritage tea gardens in China and Taiwan, combining flavor innovation with natural health benefits.

The brand places a strong emphasis on:

• Tea as a wellness ritual rather than just a beverage
• Aesthetic packaging to enhance the gifting and consumption experience
• Ingredient integrity using real botanicals, fruits, and floral elements

Product and Service Offerings

Leung's Cha offers a distinctive portfolio of premium loose-leaf teas and wellness blends across the following categories:

• Green Teas:

  • Ceremonial Matcha
  • Passion Fruit & Mango Green Tea

• Oolong Teas:

  • Grape Oolong Tea
  • Lychee Oolong Tea
  • Peach & Mango Oolong Tea

• Pu’er Teas:

  • Rose Blackcurrant Pu’er Tea

• Black Teas:

  • Rose Black Tea

• Herbal and Wellness Teas:

  • Skin Detox Herbal Tea
  • Sleeping Herbal Tea

Each blend is crafted with an eye toward flavor harmony and therapeutic function, such as promoting relaxation, enhancing skin radiance, or aiding digestion. The brand’s ceremonial matcha is sourced from Japan and stands out for its vibrant color, umami profile, and ceremonial-grade quality.

Unique Selling Proposition (USP)

Leung's Cha offers a refined tea experience distinguished by:

• Fusion of Eastern Tradition & Western Aesthetic: Marrying Chinese tea heritage with sleek, modern packaging and branding
• Wellness-Centric Formulations: Botanical infusions designed for skin detox, sleep support, and hormonal balance
• Ingredient Transparency: Real fruit pieces, flower petals, and naturally flavored teas with no synthetic additives
• Luxury Gifting Appeal: Premium tins and elegant designs suitable for wellness gifts and luxury retail

The brand resonates with health-conscious millennials, beauty enthusiasts, and tea aficionados looking for both efficacy and elegance.

Market Reach and Customer Segments

• Primary Market: United States
• Emerging Markets: Hong Kong, Taiwan, and Canada
• Target Segments:
  • Young urban professionals
  • Health & wellness consumers
  • Boutique tea retailers and spas
  • Beauty and lifestyle gifting market

Sales are driven via online direct-to-consumer platforms (Shopify) and partnerships with high-end lifestyle boutiques and wellness stores.

Product Availability and Sales Channels

• Primary E-commerce Platform: https://beauty.elvis-elvin.com/collections/leungs-cha
• Packaging Formats: Luxury tins, wellness kits, gift sets
• Distribution Strategy: Online-first, with selective B2B retail partnerships in wellness and spa segments

The brand utilizes Shopify and social media for direct sales, supported by highly visual content strategies on Instagram and product storytelling via LinkedIn.

Branding and Digital Engagement

• Instagram (@leungscha): Showcases tea rituals, product features, and collaborations with wellness influencers
• LinkedIn: Professional updates and brand positioning under the Elvis & Elvin corporate profile
• Visual Language: Clean, minimalist design with gold accents and culturally inspired motifs

The brand’s digital presence is geared toward storytelling, education, and lifestyle inspiration.

Sustainability and Ethical Practices

While no formal sustainability certifications are published, Leung's Cha emphasizes:

• Ethical sourcing from small tea farms and cooperatives
• Minimalistic, recyclable packaging
• No synthetic colorants or preservatives in formulations

These values align with the growing demand for responsible and conscious wellness products.

Brand Collaborations and Recognition

Leung’s Cha is part of Elvis & Elvin’s ecosystem, a brand known for premium beauty and wellness offerings. Through this platform, Leung’s Cha has gained access to niche luxury markets and has been featured in select influencer-driven campaigns.

Key achievements include:

• Rapid expansion into the wellness gifting segment
• High repeat customer rates via DTC platform
• Recognized by boutique retailers for packaging design and brand narrative

Major Achievements

• Successfully launched and maintained over 15 SKUs of curated tea blends within two years
• Expanded distribution beyond the U.S. through digital platforms targeting Asia-Pacific consumers
• Integrated wellness teas into spa and beauty salons under Elvis & Elvin partnership agreements
• Developed an award-nominated packaging design for its oolong tea series featured by boutique retailers

Leung’s Cha continues to refine the modern tea experience by offering premium wellness teas that honor tradition, promote holistic health, and embody luxury lifestyle aesthetics.