Exhibiting at World Tea Expo 2025

Love&Obey LOEYTEA, based in Paju-si, Republic of Korea, is a distinguished premium tea brand known for its refined flavor profiles, luxurious packaging, and deep cultural storytelling. Operated by Clayton, a company with a long-standing heritage in the Korean beverage industry, LOEYTEA has positioned itself as a lifestyle tea brand that merges tradition with modern aesthetics, offering a sensory experience far beyond the ordinary cup of tea.

Core Business and Offerings

LOEYTEA specializes in high-quality, hand-selected teas crafted for both personal indulgence and elegant gifting. Their product offerings include:

• Loose Leaf Teas:

  • Earl Grey: A fragrant blend infused with natural bergamot.
  • Kenna Black: A bold, rich black tea with hints of malt and floral undertones.
  • Breakfast I: A robust English breakfast-style blend for daily consumption.
  • Jasmine: A delicately scented green tea with natural jasmine blossoms.

• Pyramid Tea Bags:

  • Premium blends in biodegradable mesh bags, designed to retain full-leaf integrity and optimal infusion.

• Gift Sets:

  • 2019 Village Series: Themed tea assortments packaged with intricate illustrations.
  • Victoria by Clayton Tea: A collaborative luxury series designed to resonate with both Korean and global premium gift markets.

• Specialty Blends:

  • Rosé Water and Cactus Water inspired blends combining floral notes with subtle fruit infusions.

Specialization and Unique Selling Proposition

LOEYTEA is distinguished by its artisanal tea production, meticulous packaging design, and emphasis on gifting culture. The brand does not just sell tea; it curates immersive experiences centered around calmness, beauty, and sophistication. Each tea is blended and presented to reflect Korean heritage infused with global appeal.

Their Village Series and Victoria gift lines represent a unique combination of narrative storytelling and luxury product design—making them ideal for formal gifting, events, and high-end retail.

Financial and Operational Capabilities

While LOEYTEA does not publicly disclose its financials, its operational scale is evident through:

• Distribution in high-end Korean department stores and select global retailers

• A robust eCommerce platform powered by Shopify, serving both domestic and international customers

• Partnerships with Korean hospitality and luxury sectors for branded experiences and amenities

• Estimated Price Range: $20–$60 per product depending on blend and packaging

• Product SKUs: 30+ unique SKUs across teas, gift sets, and accessories

Shipment and Sales Insights

LOEYTEA maintains a premium small-batch production model, prioritizing quality over mass distribution. Shipment records through B2B platforms and luxury distributors suggest active exports to Japan, Singapore, and the United States, particularly among Korean diaspora and wellness-focused audiences.

• Shipping Model: International and domestic via online platform and resellers
• Top Export Categories: Loose leaf premium tins, gift sets, and pyramid bag assortments

Target Market

LOEYTEA’s refined product positioning is tailored for:

• Tea connoisseurs seeking artisanal and small-batch blends
• Affluent gift buyers and luxury consumers
• Corporate clients and event planners seeking premium giveaways
• High-end retailers and concept stores
• Korean cultural consumers and international fans of K-lifestyle brands

Capabilities

• In-house blending and packaging
• Collaborative product development with design artists and cultural curators
• Sustainable materials for packaging and biodegradable tea bags
• Multi-language customer service and international shipping logistics

Certifications and Compliance

• HACCP certified facility for food safety management
• Uses food-grade biodegradable materials for pyramid tea bags
• Compliance with Korea FDA and international food safety standards

Customer Testimonials

Customers consistently praise LOEYTEA for its elegance, flavor quality, and presentation:

"LOEYTEA’s Kenna Black is like drinking luxury—it's rich, warm, and beautifully presented. Perfect as a gift."
— Online Review, South Korea

"The Village Series tells a story in every sip. We've gifted them to clients and always received compliments."
— Boutique Retail Partner, Singapore

Major Achievements

• Featured in Korea’s top lifestyle magazines including Luxury, Maison, and Korea Design
• Collaborations with leading Korean illustrators and designers for limited edition packaging
• Selected as a premium gift choice for cultural embassies and international delegations
• Instagram presence exceeds 13,000 organic followers, driven by lifestyle influencers and gifting bloggers

Love&Obey LOEYTEA has successfully combined the rich traditions of Korean tea culture with a contemporary design-forward approach. With a commitment to quality, storytelling, and emotional resonance, it stands out as one of Asia's emerging premium tea brands.