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Exhibiting at Anuga Select Brazil 2025

A.225
Centro de Convenções - Distrito Anhembi
8 Apr - 10 Apr, 2025

Product Offerings

Products:

Seaweed Products: Sushi Nori, Roasted Nori, Seasoned Nori, Onigiri Nori, Wakame, Kombu

Seaweed Snacks: Roasted Seaweed Flakes, Seaweed Chips

Sushi Tools: Sushi Rolling Mats, Rice Molds, Seaweed Cutters

Lianyungang Haoning Trading Co., Ltd.

Company Overview

Lianyungang Haoning Trading Co., Ltd. is a leading Chinese enterprise specializing in the production and export of premium seaweed products. Established in 1989, the company has evolved from traditional seaweed farming to a fully integrated operation encompassing cultivation, processing, packaging, and global distribution. With a commitment to quality and innovation, Haoning has positioned itself as a trusted supplier in the international seaweed market.

Core Business

Haoning's primary focus is on the production of high-quality seaweed products, including:

  • Sushi Nori: Thin, flexible sheets with a charcoal-fired aroma, ideal for sushi preparation.
  • Kombu: Deep-sea dried seaweed known for its natural sweetness, commonly used in soups.
  • Wakame: Crisp and tender seaweed, perfect for salads and low-calorie dishes.
  • Onigiri Nori: Ready-to-eat seaweed wrappers for rice balls, available in various flavors.
  • Hand-roll Sushi Nori: Widened sheets designed for creative hand-rolled sushi.
  • Sushi Tools: Comprehensive kits including rolling mats, rice molds, and cutters for sushi preparation.

These products cater to both B2B and B2C markets, serving restaurants, retailers, and individual consumers worldwide.

Specialization and Core USP

Haoning's unique selling propositions include:

  • Integrated Supply Chain: From seaweed cultivation to final product packaging, ensuring quality control at every stage.
  • Advanced Processing Facilities: Equipped with modern technology for precise baking and aseptic packaging, maintaining product freshness and safety.
  • AI-Driven Warehousing: A 10,000-ton capacity warehouse utilizing AI algorithms for optimized inventory management and expedited delivery.
  • Global Service Network: Multilingual customer support and tailored solutions for diverse market needs.

Financials

As a privately held company, specific financial details are not publicly disclosed. However, Haoning's sustained growth, expansion into international markets, and participation in global trade events reflect its robust financial health and strategic business development.

Shipments and Export Data

Haoning has a significant international presence, exporting its products to various countries. Notable export data includes:

  • Product Range: Over 50 categories covering the entire process from breeding to packaging.
  • Export Markets: Serving all 34 Chinese provincial regions and expanding to multiple international markets.
  • Trade Events: Participation in global exhibitions such as Anuga Select Brazil, showcasing its commitment to international trade.

Target Market

Haoning's products are tailored for:

  • Food Service Industry: Restaurants and catering services requiring high-quality seaweed products.
  • Retail Sector: Supermarkets and specialty stores offering packaged seaweed products to consumers.
  • Individual Consumers: Home cooks and sushi enthusiasts seeking authentic seaweed products and tools.

Capabilities

Haoning's operational strengths encompass:

  • Production Facilities: State-of-the-art manufacturing plant in Lianyungang, equipped with modern machinery.
  • Research & Development: Continuous innovation to develop new products and improve existing ones.
  • Quality Control: Comprehensive testing and monitoring to maintain high standards.

Certifications and Compliance Records

Haoning adheres to stringent quality and safety standards, holding certifications such as:

  • ISO: International standards for quality management systems.
  • HACCP: Hazard Analysis and Critical Control Points for food safety.
  • KOSHER: Certification for compliance with kosher dietary laws.
  • HALAL: Certification for compliance with halal dietary laws.

These certifications ensure compliance with international standards and appeal to a broad consumer base.

Customer Testimonials

While specific testimonials are not publicly available, Haoning's longstanding presence in the market and consistent product quality have fostered a loyal customer base and positive reputation.

Major Achievements

  • Over 30 Years of Excellence: A rich history of delivering quality seaweed products.
  • Sustainable Practices: Transition to renewable energy sources for production.
  • International Expansion: Active participation in global trade events and market diversification.

Contact Information