Exhibiting at Thaifex - Anuga Asia 2025

Lily Tobeka Co., Ltd., headquartered in Panthong, Chonburi, Thailand, is a dynamic manufacturer and exporter specializing in premium snack foods, particularly coated nuts, crackers, and plant-based protein snacks. With decades of experience in the food industry and international brand recognition through Khao Shong Nuts, the company has earned a reputation for flavor innovation, global compliance, and high-volume manufacturing capabilities.

Core Business and Product Portfolio

Lily Tobeka’s product lines are designed to meet the rising global demand for flavorful, high-protein, and convenient snack options. Their primary categories include:

• Coated Peanuts

  • Coffee Coated Peanuts
  • Tom Yum Coated Peanuts
  • Wasabi Coated Peanuts
  • Kimchi Coated Peanuts
  • Mexican Spicy Peanuts

• Crackers

  • Mixed Rice Crackers
  • Arare Crackers (Japanese-style)

• Nuts & Seeds

  • Salted Cashew Nuts
  • Honey Roasted Lotus Seeds

• Beans

  • Wasabi Coated Broad Beans

• Almonds

  • Buffalo Wing Almonds

These snacks are packed in various consumer-friendly and wholesale formats, catering to both retail and foodservice sectors.

Specialization and Unique Selling Proposition (USP)

Lily Tobeka’s market differentiation is built on:

• Authentic Asian flavor infusions such as tom yum, wasabi, kimchi, and coffee
• Integration of healthy protein sources like lotus seeds, broad beans, and almonds
• Proprietary coating and roasting technology for consistent crunch and taste
• Versatile packaging formats: pouches, resealable packs, and snack boxes
• Private label manufacturing for international snack brands and supermarkets

The company effectively blends traditional Asian snack flavors with modern packaging and health-conscious product attributes.

Export Reach and Market Performance

As a Thai export-oriented manufacturer, Lily Tobeka has built a strong international presence. Based on insights from logistics databases and public disclosures:

• Exported to over 40 countries, including the United States, Japan, Australia, UAE, and Germany
• Over 200 documented export shipments in the past 3 years
• Operates long-term supply relationships with global supermarket chains and distributors
• Products available in ethnic food aisles and premium snack categories in retail stores across Asia-Pacific and Western markets

This extensive global reach underscores Lily Tobeka’s logistics reliability and sustained product demand.

Target Markets

The company targets multiple business verticals:

• Retail Chains: Supermarkets, convenience stores, and gourmet food shops
• HORECA: Hotels, restaurants, and cafés seeking premium snack options
• Private Label: Retailers and distributors requiring customized branding
• Wholesalers and importers of packaged snacks
• Health and specialty food markets seeking non-GMO, vegetarian-friendly products

The products appeal to both conventional snack consumers and health-aware millennials seeking flavorful, plant-forward snack options.

Manufacturing Capabilities

Lily Tobeka operates a modern food processing facility in Chonburi province, equipped with:

• Automated nut coating and roasting machinery
• High-efficiency packaging lines for flexible product formats
• Flavor blending labs for ongoing R&D and seasonal product innovation
• In-house quality control and lab testing

The facility maintains a production capacity that meets both high-volume contract manufacturing and niche market SKUs with equal efficiency.

Certifications and Quality Compliance

The company complies with international food safety and quality regulations, holding certifications such as:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000 Food Safety Management System
• Halal Certification for key product lines
• FDA Registration for U.S. market exports
• Complies with GMP (Good Manufacturing Practices) and Thailand's Food and Drug Administration

These certifications allow for seamless entry into highly regulated markets and enhance customer trust in global supply chains.

Market Recognition and Customer Feedback

The Khao Shong Nuts brand under Lily Tobeka is well-regarded for:

• Bold and unique flavor profiles
• Premium snack positioning
• Attractive and modern packaging
• Repeat orders from global distributors and co-branding clients

Buyers have praised the consistency in product crunchiness, shelf life, and flavor uniformity across batches. The company’s video content also showcases manufacturing transparency and brand ethos, further building buyer confidence.

Major Achievements

• Launched and sustained Khao Shong Nuts as a premium snack brand across Asia and Europe
• Successfully served over 40 international markets through B2B and B2C channels
• Achieved triple-digit shipment volume growth in the last 5 years
• Featured in international food expos such as SIAL, Anuga, and THAIFEX
• Expanded into health-conscious segments with lotus seeds and protein-rich beans

Lily Tobeka Co., Ltd. stands as a modern snack manufacturing powerhouse from Thailand, blending the best of traditional Asian flavors with global snack innovation trends and food safety excellence.