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Exhibiting at Thaifex - Anuga Asia 2025

1-SS30
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Spreads, Beverages, Beverage, Canned Goods, Others, Drinks, Canned Foods

Products:

Beverages: Canned Juices, Asian Specialty Drinks, Carbonated Drinks, Energy Drinks, PET Bottle Sport Drinks

Canned Fruits & Vegetables: Canned Fruits, Canned Vegetables

Bread Spreads: Kaya (Coconut Jam), Fruit Jam, Peanut Butter

Product Gallery:

Ice Cool Coconut Water

Ice Cool Coconut Water

Vitami

Vitami

Ice Cool

Ice Cool

Litat Import & Export Pte. Ltd., headquartered in Singapore, is a globally recognized manufacturer and exporter of premium food and beverage products. With over three decades of industry expertise, the company has positioned itself as a trusted supplier of Southeast Asian delicacies and functional beverages under renowned in-house brands such as Ice Cool and Golden Light.

Company Overview

Established in 1987, Litat Import & Export Pte. Ltd. has grown from a trading firm into a vertically integrated food and beverage manufacturer with a global footprint spanning more than 40 countries. The company’s core philosophy is centered on authenticity, innovation, and international food safety compliance.

Operating from its Singapore HQ with multiple manufacturing and bottling partnerships across Asia, Litat delivers a wide array of Asian-flavored drinks, canned fruits, and tropical bread spreads.

Core Business and Offerings

Litat’s product portfolio is anchored on three core categories:

Beverages

  • Canned Juices (e.g., Lychee, Mango, Guava)
  • Asian Specialty Drinks (e.g., Grass Jelly, Young Coconut Juice, Sugarcane)
  • Carbonated Drinks (e.g., Soursop, Pineapple)
  • Energy Drinks
  • PET Bottle Sport & Vitamin Drinks

Canned Fruits & Vegetables

  • Canned Pineapples, Longans, Lychee
  • Mixed Tropical Fruit Cocktail
  • Canned Sweet Corn and Mushrooms

Bread Spreads

  • Kaya (Coconut Jam) – Classic and Pandan
  • Fruit Jams – Strawberry, Mixed Fruit
  • Peanut Butter – Smooth and Chunky variants

These products are sold in major retail chains, HORECA (Hotel/Restaurant/Catering) channels, and institutional buyers worldwide, particularly across Asia-Pacific, the Middle East, Africa, and emerging Western markets.

Unique Selling Proposition (USP)

Litat’s brand Ice Cool is especially known for its young coconut water, which is:

  • Sourced from premium green coconuts in Thailand
  • Free from preservatives and artificial flavorings
  • Packed using advanced aseptic technology for freshness and extended shelf life
  • Available in both canned and PET bottle formats

Additionally, Golden Light Kaya Spread is revered for its traditional recipe, smooth texture, and rich coconut flavor—making it a staple in Southeast Asian cuisine.

Financial and Operational Strength

Though privately held, Litat’s scale and export records indicate significant operational strength:

  • Estimated annual revenue: SGD 25–35 million
  • Exporting to over 40 countries including the USA, UAE, China, South Korea, Australia, and the UK
  • Participation in international food expos such as SIAL, Gulfood, Thaifex, and Anuga
  • Private-label manufacturing partnerships with supermarkets and convenience store chains

The company continuously reinvests in R&D, product innovation, and sustainable packaging to stay competitive in global markets.

Export and Shipment Record

According to trade reports and customs data:

  • Over 2,500 international shipments in the last 5 years
  • Export volumes peak at 35–40 containers/month during high demand seasons (e.g., Ramadan, Chinese New Year)
  • Strategic distribution via Singapore and Malaysian ports
  • Primary export destinations: Middle East (UAE, Saudi Arabia, Oman), Africa (Nigeria, Ghana), and Asia-Pacific (China, Vietnam, Korea)

Products are registered and compliant with import regulations across all major territories.

Target Markets

Litat caters to a wide spectrum of B2B and B2C buyers:

  • Supermarket chains and grocery retailers
  • Beverage distributors and importers
  • Hotels, restaurants, and cafes
  • Ethnic food and specialty import stores
  • Private-label clients seeking OEM and white-label solutions

The company’s multicultural branding and Halal-certified range make it especially suitable for Muslim-majority countries and ethnic Asian consumers globally.

Manufacturing and Technical Capabilities

Litat’s production ecosystem includes:

  • ISO 22000 and HACCP certified processing facilities
  • Contract manufacturing alliances in Malaysia, Thailand, and Indonesia
  • Hot fill and cold chain capabilities
  • Customizable can sizes and packaging solutions for different markets

Their proprietary beverage blends and traditional spread recipes are adapted to both local taste preferences and international safety standards.

Certifications and Compliance

Litat ensures full compliance with global food safety regulations:

  • ISO 22000:2018
  • HACCP Certification
  • Halal Certification (for all beverage and spread products)
  • Complies with FDA (USA) and CFIA (Canada) requirements
  • Traceable batch coding and SGS-approved quality testing

Each shipment is accompanied by a full documentation package including Certificate of Origin, Health Certificate, and third-party inspection reports when required.

Customer Testimonials

“Ice Cool beverages are a hit with our customers. The coconut juice in particular flies off the shelves. High quality, consistent flavor, and great branding.”
— Regional Beverage Distributor, UAE

“Their Kaya is hands-down the best imported coconut jam we’ve tried. Authentic, creamy, and shelf-stable—perfect for our retail audience.”
— Specialty Food Buyer, Australia

Key Achievements

  • Awarded Singapore Prestige Brand Award (2019)
  • Recognized as one of the top 10 food exporters from Singapore by Enterprise Singapore (2022)
  • Partnered with Carrefour, Lulu Hypermarket, and NTUC FairPrice for branded and private label supply
  • Introduced 100% recyclable packaging for PET bottled drinks in 2023
  • Expanded warehousing and fulfillment center in Johor, Malaysia to support ASEAN growth

Litat Import & Export Pte. Ltd. remains at the forefront of Singapore’s food and beverage export sector, delivering authentic flavors, food safety, and global reach with every product they ship.