Exhibiting at Thaifex - Anuga Asia 2025

Longyao County Xuri Food Co., Ltd., located in Xingtai, Hebei Province, China, is a specialized manufacturer and global exporter of chili products. Established in 2006, the company has rapidly evolved into one of China’s most recognized processors of dried chili, chili powders, flakes, and paprika, supplying over 60 countries across Asia, Europe, the Americas, and the Middle East.

Core Business and Offerings

Xuri Food focuses exclusively on chili-related products, with processing lines designed to maintain flavor integrity, hygiene, and color retention. Its comprehensive product portfolio includes:

• Chili Powder: Fine to coarse powders with varying Scoville Heat Units (SHU) tailored to customer needs.
• Chili Crushed/Flakes: Including Gochugaru (Korean-style flakes), Chaotian chili flakes, and low-seed options.
• Dried Chili Pods: Whole chili varieties like Tianying, Yidu, Chaotian, and bullet chili.
• Chili Seed Oil: Infused chili seed oil with concentrated spice and aroma.
• Sweet Paprika: Crushed and powdered paprika with deep red coloration and mild flavor.

Products are available in bulk (20kg–50kg bags), vacuum packaging, and consumer-ready formats under private label agreements.

Specialization and Core USP

Xuri’s core strengths lie in its deep specialization and ability to deliver chili products in customized SHU levels and mesh sizes for clients across foodservice, retail, and industrial applications. Its USPs include:

• Vertical Integration: From chili farming through Hebei cooperatives to final product processing and export.
• Advanced Processing: Includes air-drying, stem cutting, seed removal, color sorting, and low-temperature grinding.
• Customization: SHU adjustments (from 5,000 to 90,000 SHU), packaging formats, labeling, and cut size based on client specs.

Their products are widely used in snack manufacturing, hot sauces, meat processing, instant noodles, and ethnic cuisines.

Financial Performance

As a privately held company, Xuri does not publish detailed financial data, but verified B2B sourcing platforms and customs data reflect:

• Annual Revenue Estimate (2023): USD 12–15 million
• Export Ratio: Approximately 85% of sales
• Annual Processing Capacity: Over 20,000 metric tons of chili products

Xuri ranks among the top 10 chili exporters from China by volume, with a growing presence in value-added categories like infused oils and blends.

Shipment Records

Based on trade intelligence platforms and shipment data:

• Top Markets: South Korea, Mexico, India, Spain, USA, UAE
• Typical Exports:
  • Gochugaru to Korean processors and retailers
  • Crushed chili and powder to US-based hot sauce brands
  • Bulk dried Chaotian chili to spice exporters in the Middle East
• Annual Export Volume: 8,000+ metric tons
• Shipping Logistics: Uses FOB Tianjin and Qingdao for bulk containerized exports

Target Market

Xuri serves a wide range of international clients:

• Industrial Food Manufacturers: Meat processors, sauce brands, snack companies
• Spice Importers and Distributors: For bulk redistribution or packaging
• Retail Private Label Clients: Especially for Gochugaru and paprika powders
• Foodservice Suppliers: Supplying bulk chili products to restaurant chains and catering companies

Capabilities

• Facility Size: Over 15,000 m² of modern production space in Hebei
• Processing Lines: Includes cleaning, destemming, seed removal, drying, grinding, and metal detection
• Quality Control: In-house lab for SHU testing, aflatoxin screening, moisture content, and color value (ASTA)
• OEM Services: Packaging, branding, and documentation support for private label buyers

Certifications and Compliance

• ISO 9001: Quality management systems
• HACCP: Food safety hazard control
• BRCGS: For UK/EU import standards
• FDA Registered: Ensures eligibility for U.S. imports
• Kosher Certification: Selected lines of chili and paprika

All exports comply with respective national phytosanitary and customs regulations, including strict pesticide residue control.

Customer Testimonials

“Xuri is our go-to supplier for high-SHU chili flakes. Their quality is unmatched and their deliveries are always punctual.”
— Procurement Head, Korean Seasoning Company

“Their paprika powder is vibrant and consistent—great for our sausage product line in Spain.”
— Product Manager, European Meat Processor

Major Achievements

• 2013: Expanded to international markets with HACCP certification
• 2016: Launched advanced stem-cutting and color-sorting lines
• 2019: Developed proprietary Gochugaru process for Korean clients
• 2021: Reached cumulative exports to over 50 countries
• 2023: Debuted infused chili seed oil line and expanded BRCGS compliance

Longyao County Xuri Food Co., Ltd. continues to raise the bar in global chili exports with specialized offerings, customized specifications, and a relentless focus on quality.