Product Offerings
Product Categories:
Confectionery
Products:
Chocolate Tablets: dark 64% cocoa, milk chocolate bars
Ptasie Mleczko®: marshmallow covered in chocolate
Cookies & Wafers: Torcik Wedlowski, Wedlove Jaffa cakes
Lotte Wedel sp. z o.o., based in Warsaw, Poland, is one of the oldest and most iconic confectionery manufacturers in Central Europe. Founded in 1851 by Karol Wedel and currently owned by the South Korean conglomerate LOTTE Group, Wedel has built an enduring legacy of chocolate craftsmanship rooted in Polish tradition and enhanced by global innovation. As a subsidiary of LOTTE Confectionery, Wedel combines over 170 years of heritage with modern manufacturing and export capabilities.
Core Business and Offerings
Wedel’s diverse product portfolio spans a wide range of chocolate and confectionery products that are sold in domestic and global markets. Core offerings include:
- Chocolate Tablets: High-quality dark chocolate (64%, 80%), classic milk bars, and flavored variants.
- Ptasie Mleczko®: A signature product consisting of light, marshmallow-like filling coated in Wedel chocolate.
- Torcik Wedlowski: Hand-decorated chocolate-covered wafer cakes with a unique artisan finish.
- Pralines & Gift Boxes: Seasonal and premium packaging for gifting markets.
- Cookies and Biscuits: Wedlove Jaffa-style cakes and chocolate-coated sandwich cookies.
- Ice Cream: Dairy-based ice cream with real chocolate coatings and inclusions sold through retail and foodservice.
Wedel products are distributed through supermarkets, duty-free shops, specialty stores, and e-commerce platforms across Europe, Asia, and North America.
Specialization and Core USP
Wedel’s brand strength and manufacturing excellence are anchored in:
- Legacy & Heritage: A rich brand story dating back to the 19th century with strong emotional connection to Polish consumers.
- Product Craftsmanship: High-quality cocoa sourcing and proprietary chocolate recipes.
- Iconic Brands: Ptasie Mleczko®, first introduced in 1936, remains one of the most beloved chocolate treats in Poland.
- Artisan Detailing: Torcik Wedlowski cakes are still hand-decorated, emphasizing craftsmanship in a mass-production era.
- International Quality Standards: Integration with LOTTE’s global innovation and food safety protocols.
Financial Performance
As part of LOTTE Confectionery, Lotte Wedel’s individual financial data is not publicly listed, but the company is consistently ranked among the top 3 chocolate producers in Poland.
- Estimated Annual Revenue (2023): ~EUR 180–220 million
- Market Share: ~14% of the Polish chocolate market
- Export Contribution: ~25% of total revenue derived from exports
Wedel operates one of the most advanced confectionery factories in Poland, employing more than 1,000 people.
Shipment Records
Based on customs data and official export listings:
- Primary Export Markets: United Kingdom, Germany, USA, Canada, Japan, and Israel.
- Top Exported Products:
- Ptasie Mleczko for ethnic and mainstream confectionery channels.
- Chocolate Tablets and Torcik Wedlowski for gift and specialty categories.
- Export Channels: Retail, foodservice, duty-free, and e-commerce distributors.
- Annual Export Volume: Thousands of pallets per year shipped via multimodal logistics from Warsaw.
Target Market
Lotte Wedel serves a diverse international audience:
- Mainstream Retail Chains: With mass-produced chocolate bars and gift boxes.
- Specialty & Gourmet Stores: Focused on heritage products like Torcik Wedlowski.
- Ethnic and Diaspora Markets: Particularly in the U.S., UK, and Canada with Polish communities.
- Duty-Free and Travel Retail: Premium assortments at airports across Europe and Asia.
Capabilities
- Manufacturing Facility: Located in Warsaw with advanced production lines for molding, coating, decorating, and packaging.
- R&D and Quality Control: In-house team of chocolatiers and technologists developing seasonal and new product lines.
- Packaging Options: Multi-language, barcoded, and FSC-certified materials; wide choice for private label partners.
- Logistics: Cold chain and ambient storage with European-wide distribution coverage.
Certifications and Compliance
- ISO 22000: Food safety management systems
- IFS & BRCGS: Global food safety and quality standards
- Kosher & Halal: Selected product lines certified
- FSC & Eco-Cert Packaging: Sustainable material sourcing
Wedel products are compliant with EU, FDA, and Canadian food import regulations, ensuring smooth access to regulated international markets.
Customer Testimonials
“Wedel’s chocolate tablets are among our best-selling premium bars—consistent texture, rich cocoa, and elegant branding.”
— Category Manager, Central European Supermarket Chain
“Our customers love the originality of Ptasie Mleczko. It’s a unique offering that stands out in the confectionery aisle.”
— U.S. Ethnic Importer & Retailer
Major Achievements
- 1851: Founding of Wedel by Karol Wedel in Warsaw.
- 1936: Launch of Ptasie Mleczko®, a signature Polish confection.
- 2007: Acquisition by LOTTE Group, enabling global expansion.
- 2018: Introduction of 80% cocoa dark chocolate line and new gift formats.
- 2021: Opened Wedel Experience Store in Warsaw and expanded digital presence.
- 2023: Exported to over 60 countries and expanded co-branded retail partnerships.
Lotte Wedel sp. z o.o. continues to build upon its legacy with a strong focus on innovation, export excellence, and premium Polish confectionery rooted in centuries-old tradition.