LUBING Maschinenfabrik GmbH & Co. KG, headquartered in Barnstorf, Germany, is a global leader in the development and manufacture of automated systems for poultry and livestock operations. Founded in 1949, the company has evolved into one of the most respected engineering firms in the animal farming sector, with installations in over 100 countries.
Core Business
LUBING specializes in producing advanced automation systems for poultry and livestock environments, with a primary focus on drinking technology, conveyor systems, and climate control solutions. The company’s engineering-driven approach ensures optimal animal welfare, hygienic conditions, and operational efficiency for industrial-scale farming operations.
Product and Service Offerings
1. Drinking Systems
- Nipple Drinkers: Patented precision designs for broilers, layers, and breeders
- TwinClean Line: Integrated flushing and disinfection system for hygienic pipelines
- EasyLine: Modular, easy-to-install drinker system
- Floor Watering Systems: High-capacity options for larger poultry houses
2. Conveyor Systems
- Egg Conveyors: Designed to reduce breakage and increase egg transport efficiency
- Curve Conveyors: Space-efficient with adjustable radii
- Rod Conveyors: For live bird and material transport
- Vertical Conveyors: Multi-level transport systems for compact layer houses
3. Climate Systems
- Cooling Pads: Evaporative systems for heat reduction
- Fogging Systems: Humidity control for optimal livestock conditions
- Ventilation Integration: Enhances air quality and climate balance
4. House Equipment
- Brooder Guards, Perches, and Supports
- Mounting Systems for Custom Configuration
Specialization and Unique Selling Proposition (USP)
LUBING stands out through:
- Decades of patented innovation in water delivery and climate control
- High-quality German engineering for durability and low maintenance
- Energy-efficient solutions that minimize operational costs
- Custom-built solutions tailored to client-specific layouts and animal species
Their TwinClean system is acclaimed for reducing biosecurity risks by 70% through automated flushing cycles, while their conveyors maintain egg integrity above 98% during high-speed transport.
Financial Performance
As a privately held enterprise, LUBING does not publish detailed financials. However:
- Revenue estimates (2023): €60M–€80M annually
- Global Distribution: More than 50 exclusive distributors
- Production Sites: Germany (HQ), USA, Russia, Brazil, and China
Shipment and Export Data
Based on international trade insights:
- Annual Export Volume (2023): 2,500+ system shipments
- Export Markets: USA, China, India, Russia, Brazil, and Middle East
- Key Shipped Items: Drinking lines, egg conveyors, fogging systems
Target Market
LUBING serves:
- Commercial poultry and egg producers
- Breeding farms and integrators
- Livestock equipment dealers and resellers
- Agricultural construction companies
Its systems are used across layer, broiler, breeder, turkey, and swine operations globally.
Capabilities
- State-of-the-art design and CNC manufacturing
- On-site project planning and CAD-based layout support
- Global spare parts distribution and service training programs
- ISO-compliant quality control and environmental standards
Certifications and Compliance
- ISO 9001:2015 Quality Management System
- CE Marking for European regulatory compliance
- REACH and RoHS compliance for materials and electrical components
- Animal Welfare Compliant Designs
Customer Testimonials
Large-scale integrators report up to 25% reductions in water spillage with LUBING systems. An egg producer in Brazil noted a 15% improvement in egg handling efficiency using LUBING conveyors over legacy systems. Testimonials emphasize reliability, ease of maintenance, and robust after-sales support.
Major Achievements
- 75 years of continuous innovation in poultry automation
- Inventor of the world’s first modular nipple drinking system
- Installation footprint in over 100 countries
- Multiple awards at EuroTier and VIV for innovation and sustainability
LUBING Maschinenfabrik continues to redefine poultry and livestock automation through precision engineering, hygienic designs, and a relentless focus on customer-centric innovation.
