Product Offerings
Products:
Icing sugar decorations: Royal icing doll
Sweets & Confectionery: jelly (Kiwi brand), lolly pop
Founded in 1997 in Bangkok, Thailand, M-Sugar Ltd., Part. has evolved from a local bakery into a renowned confectionery manufacturer specializing in royal icing decorations and jelly candies. Under the leadership of Mrs. Suthida Wibunlaksanakun, the company began by producing custom-made royal icing dolls for cakes, later expanding to broader confectionery products with the launch of the "Kiwi" brand jelly line. The company has since become one of Thailand's notable OEM suppliers in decorative edible sugar products.
Core Business
M-Sugar Ltd., Part. focuses on the production and export of sugar-based decorations and confectionery. Its offerings include:
- Royal Icing Decorations: Handcrafted sugar dolls used in cake decoration.
- Jelly Confections: Under the “Kiwi” brand, targeting children and general consumers.
- Lollipops: A colorful and flavor-diverse extension of its confectionery portfolio.
The company serves both B2B and B2C markets, with private-label capabilities and custom design options for baking, gift, and seasonal markets.
Product and Service Offerings
M-Sugar’s main product lines include:
- Royal Icing Dolls: Used as decorative cake toppers, handmade to customer specification.
- Jelly Candies (Kiwi Brand): Fruit-flavored jelly for retail sale and gifting.
- Lollipops: Hard candies in various shapes and colors.
- OEM Services: Customized production and packaging under clients’ brand names.
Specialization and Core USP
- Artisanal Craftsmanship: All royal icing products are handmade, allowing for custom designs.
- OEM/Private Label Manufacturing: Supports retailers and brands in launching custom confections.
- Halal Certification: Products meet Halal standards, broadening international appeal.
- Child-Safe Ingredients: Focused on health-conscious ingredients, especially for young consumers.
Financial and Export Performance
Although specific revenue figures are not disclosed publicly, M-Sugar has a consistent record of international shipments. As per ImportYeti and Volza:
- Over 65 documented export shipments in the past five years.
- Key export destinations include the United States, Japan, South Korea, and Singapore.
- Products listed in import databases predominantly include sugar decorations and jellies.
The steady export volume highlights its credibility as a reliable manufacturing partner in the global confectionery space.
Target Markets
M-Sugar Ltd., Part. targets the following customer segments:
- Bakeries and Cake Designers: For their hand-made royal icing decorations.
- Retailers and Distributors: For their branded jelly and lollipop products.
- OEM Clients: For customized sugar confections under private labels.
- Export Distributors: Particularly in Asia-Pacific and North American markets.
Capabilities
- Custom Molding and Design for royal icing items.
- Batch and Mass Production Facilities for jellies and lollipops.
- Packaging Solutions tailored for retail, wholesale, and gifting.
- Multilingual Staff with export logistics experience.
- R&D Lab for flavor and product development.
Certifications and Compliance
- Halal Certified: Ensures compliance for Islamic markets.
- Thai FDA Registered: Ensures domestic food safety and regulatory standards.
- OEM Compliance: Meets documentation requirements for export to major international markets.
Customer Testimonials
While direct testimonials are limited in public domains, consistent export records and recurring orders suggest strong client satisfaction. Export history indicates partnerships with large distribution companies and repeat shipments over multi-year periods.
Major Achievements
- Over 25 years of continuous operations and brand growth.
- Established 'Kiwi' brand of jelly candies across Southeast Asia.
- OEM supplier to multinational candy importers and local bakery chains.
- Participation in International Trade Shows: Demonstrating consistent B2B engagement in global platforms.