Magnum Trading Co., Ltd., based in Rayong, Thailand, is a dynamic small-to-medium-sized enterprise (SME) specializing in the production of high-quality frozen seafood snacks under its flagship brand Maeyajohpoo. Renowned for its innovative take on traditional Thai flavors—particularly its signature crab roe balls (Jop Pu)—the company has garnered regional recognition for its product development, processing standards, and contribution to Thai culinary exports.
Company Overview
Founded with a mission to elevate Thai seafood delicacies into convenient, export-ready formats, Magnum Trading Co., Ltd. has positioned itself as a high-potential food processor in Eastern Thailand. The company has been featured in provincial SME development programs and was recognized in the MSME Provincial Champion Awards 2023, reflecting its growing reputation within Thailand's frozen food industry.
Flagship Brand: Maeyajohpoo
The brand “Maeyajohpoo” (แม่ญาโจ๊ะปู) translates to “Mother of Crab Roe Delicacies,” symbolizing authenticity, family tradition, and indulgent seafood flavors. The brand has built a loyal domestic following for its handcrafted textures and bold seasoning.
Core Product Categories
1. Jop Pu (Crab Roe Balls)
- Made from real crab meat and roe
- Infused with Thai spices and wrapped in a lightly crisp exterior
- Available in multiple flavors: Original, Tom Yum, Spicy Seafood
- Packaged frozen, ready-to-fry or oven-bake
2. Crab Sticks
- Imitation crab meat sticks, flavored with crab extract
- Used in salads, sushi rolls, or as snacks
3. Frozen Seafood Snacks
- Seafood cakes, shrimp rolls, fish balls, and dumplings
- Customizable packs for retail and foodservice channels
All products are processed using high-hygiene standards and frozen via IQF (individually quick frozen) technology to preserve freshness, texture, and flavor.
Processing & Infrastructure
- Facility Location: Rayong Province, Eastern Thailand
- Daily Production Capacity: Estimated 300–500 kg of seafood products
- Cold Chain: Integrated storage at -18°C for frozen storage; distribution-ready packaging
- Packaging Formats: Consumer-ready vacuum-sealed pouches and bulk foodservice cartons
Certifications & Standards
While operating as an SME, Magnum Trading Co., Ltd. has implemented baseline food safety practices compliant with Thai FDA requirements, and is actively pursuing expanded certification for exports:
- Thai FDA Registration (Food Processing License)
- OTOP Participation (Provincial Level)
- Prepares for GMP/HACCP alignment for future scale-up
- Compliant with product traceability for domestic distribution
Market Channels
- Domestic Distribution: Regional supermarkets, local frozen food shops, and online food platforms
- Exhibition Participation: Regular presence at TFBO (Thailand Food & Beverage Opportunities) and provincial trade shows
- Online Commerce: Indirect e-commerce distribution via Facebook Marketplace and Thai food apps
Target Consumers
- Health-conscious urban consumers seeking convenient seafood snacks
- HORECA (Hotels, Restaurants, Caterers) partners using crab-based appetizers
- Export distributors looking for authentic Thai value-added seafood products
Leadership
- Managing Director: Ms. Thatchaporn Saengsophon
- Under her leadership, the company won local SME awards and expanded its regional footprint through branding, packaging upgrades, and participation in public-private capacity-building programs
Recognition & Achievements
- MSME Provincial Champion Award 2023 – Rayong, Ministry of Industry Thailand
- Featured at TFBO and Thai FTA promotion events as an emerging seafood SME
- Nominee for “Innovative Frozen Seafood Product” under local innovation schemes
Strategic Goals
- Expand Jop Pu product line into export-ready packaging by 2025
- Achieve HACCP certification and Halal compliance for broader SEA market access
- Secure private label contracts with Thai and ASEAN retail chains
- Launch e-commerce site and digital product catalog
Sustainability and Community Impact
- Ingredients sourced from licensed Thai fisheries and coastal suppliers
- Women-led production team focused on skill development and economic inclusion
- Zero-waste processing goal in development through seafood by-product reuse
Magnum Trading Co., Ltd. reflects the future of Thailand’s SME food export ecosystem: rooted in tradition, driven by innovation, and ready for international scale. Through its Maeyajohpoo brand, the company continues to redefine how traditional Thai seafood delicacies are enjoyed at home and abroad.