Malee International Co., Ltd. is one of Thailand’s most iconic and established beverage and processed fruit manufacturers, known globally for its premium fruit juice, canned fruit, and plant-based beverage products. Operating under the renowned “Malee” brand, the company has over 45 years of experience in supplying high-quality, shelf-stable products to consumers across more than 40 countries.
Company Overview
- Company Name: Malee International Co., Ltd.
- Headquarters: Lam Luk Ka, Pathumthani, Thailand
- Website: www.malee.co.th
- Email: maleegroup@malee.co.th
- Phone: +66-2-080-7899
- Primary Brands: Malee, Farm Chokchai
- Industry: Food & Beverage Manufacturing (Juices, Canned Fruits, Dairy Alternatives)
Malee operates as a subsidiary of Malee Group Public Company Limited (MALEE:SET), a publicly traded company on the Stock Exchange of Thailand. The group engages in both OEM and branded product development, delivering value-added consumer and B2B solutions in beverages and fruit processing.
Product Portfolio
1. Fruit Juices (UHT & Pasteurized)
- 100% and mixed fruit juices in Tetra Pak and PET formats
- Varieties: Mandarin Orange, Mango, Guava, Apple, Mixed Berries, Tropical Blend, Tomato, Coconut Water
2. Canned Fruits & Vegetables
- Pineapple (sliced, chunks, tidbits)
- Lychee in syrup
- Sweet corn
- Seasonal tropical fruit blends
3. Dairy & Plant-Based Milk
- UHT Milk under the Farm Chokchai brand
- Dairy alternatives and health-oriented functional drinks
Products are available in multiple formats including retail-size Tetra Paks, cans, PET bottles, and institutional bulk packs.
Export Markets and Global Reach
Malee is a major Thai food and beverage exporter with a footprint in over 40 international markets, including:
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ASEAN: Vietnam, Philippines, Cambodia, Singapore, Indonesia
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Asia-Pacific: China, South Korea, Japan, Australia
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Middle East & Africa: UAE, Saudi Arabia, Egypt, Kenya
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North America & Europe: United States, Netherlands, United Kingdom
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Top Export SKUs: 100% Pineapple Juice, Coconut Water, Lychee Juice, Canned Pineapple
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Export Volume: More than 300 shipping containers per year (as per industry sources)
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International Exhibitions: Regular participant at Gulfood Dubai, THAIFEX Anuga Asia, and SIAL Paris
Manufacturing Capabilities and Certifications
- Manufacturing Plant: Located in Pathumthani, Thailand
- Processing Capacity: Over 250 million liters of beverages and 100,000+ metric tons of fruit annually
- Technology: UHT sterilization, aseptic packaging, hot-fill, vacuum canning
- Private Label Services: Available for global retail chains and institutional buyers
Certifications:
- FSSC 22000
- BRC Global Standard for Food Safety
- IFS (International Featured Standard)
- Halal, Kosher
- US FDA Registration
- Thailand Trust Mark
These certifications enable Malee to comply with regulatory requirements in the EU, U.S., GCC, and East Asia, making them a top-tier exporter.
Strategic Partnerships and Innovation
- Joint Venture with Farm Chokchai: For dairy and UHT milk products
- Innovation Collaborations: With academic institutions and food research centers
- Sustainable Sourcing Programs: Working directly with Thai fruit growers under GAP and organic practices
Malee continues to innovate in health beverages and functional drinks, including coconut water with electrolytes, probiotic fruit blends, and low-GI fruit-based beverages.
Financial Performance and Market Position
Malee Group Public Company Limited (MALEE:SET) has maintained a solid reputation in Thailand’s F&B sector.
- Total Revenue (2023): Approx. THB 5.2 billion
- Export Contribution: More than 60% of annual revenue
- B2B vs Branded Revenue Mix: 50:50 split (OEM + Branded products)
Their strategic pivot towards health-conscious and functional beverages post-2020 has contributed to margin recovery and new market access.
Unique Selling Proposition (USP)
- Thailand’s leading premium fruit juice brand
- Vertically integrated supply chain from orchard to shelf
- Export-grade products with full regulatory compliance
- Multiple packaging formats for retail, foodservice, and private label
- Decades of trust, innovation, and global partnerships
Brand Equity and Recognition
- Malee has over 90% brand recall in Thailand’s premium fruit juice category.
- Recognized as a Top Thai Brand in ASEAN and Middle East Markets
- Trusted Brand Award by Reader's Digest Asia for multiple consecutive years
- Products regularly featured in global supermarket chains, airline catering menus, and hospitality outlets
Sustainability and Community Initiatives
- Sustainable Packaging Roadmap: Transition to eco-friendly cartons and PET
- Farmer Engagement Programs: Over 2,000 contracted growers under Malee’s GAP standards
- Water & Energy Management: Investment in green processing lines and energy efficiency
Digital Presence and Consumer Engagement
- YouTube Channel: Branded campaigns and product tutorials
- LinkedIn: B2B corporate announcements and investor communications
- Social Campaigns: Focus on healthy lifestyles, hydration, and natural nutrition
Future Outlook
Malee aims to strengthen its presence in high-growth markets such as the Middle East and East Asia while introducing new health-centric SKUs under both its main and sub-brands. Investments in AI-driven demand forecasting and flexible manufacturing lines are underway to support this strategy.
With decades of heritage, a robust manufacturing ecosystem, and a global reputation for quality and reliability, Malee International Co., Ltd. continues to lead Thailand’s beverage export evolution.
