Mama Sita’s Holding Company Inc. is a pioneering food manufacturing enterprise from the Philippines, globally renowned for preserving and promoting authentic Filipino cuisine through its wide range of sauces, spice mixes, and cooking kits. With over 40 years of culinary legacy, Mama Sita’s has established itself as a trusted household name in the Philippines and an ambassador of Filipino flavors in over 40 countries.
Company Overview
- Company Name: Mama Sita's Holding Company Inc.
- Headquarters: Pasig City, Metro Manila, Philippines
- Website: www.mamasitas.com
- Email: info@msita.com
- Phone Numbers: +63-2-643-8777, +63-2-643-8778
- Key Executives: Bartolome B. Lapus (Chairman), Clara C. Reyes-Lapus (President)
- Primary Brand: Mama Sita’s
- Industry: Food Manufacturing (Sauces, Mixes, Culinary Kits)
Founded by the descendants of Teresita “Mama Sita” Reyes, the company draws from deep culinary traditions rooted in the Reyes family’s extensive contributions to Philippine gastronomy.
Product Portfolio
Mama Sita’s offers a broad range of products designed for home cooks, professional chefs, and foodservice operators seeking to recreate the rich tastes of Filipino dishes.
1. Sauces & Liquid Condiments
- Oyster Sauce
- Hot Pepper Sauce
- Soy Sauce
- Barbecue Marinade (Inasal, Classic, Spicy)
- Garlic Oyster Sauce
2. Spice Mixes & Dry Blends
- Adobo Mix
- Sinigang Mix (Tamarind, Guava, Calamansi variants)
- Kare-Kare Peanut Sauce Mix
- Menudo/Afritada Mix
- Pancit Canton and Bihon Mix
- Tinola, Paksiw, and Caldereta Seasoning
3. Vinegars & Syrups
- Coconut Nectar Vinegar
- Distilled Cane Vinegar
- Muscovado Sugar Syrup
4. Specialty Kits & Heritage Products
- Arroz Caldo Kit
- Champorado Kit
- Pancit Luglug Kit
- Coconut Milk Powder and Sauce
Products are packaged in sachets, pouches, bottles, and ready-to-cook kits, offering convenience without compromising authenticity.
Global Distribution and Export Markets
Mama Sita’s exports its products to over 40 countries worldwide, making it one of the most internationally distributed Filipino brands.
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Top Export Regions:
- North America (U.S., Canada)
- Europe (U.K., Germany, Italy)
- Middle East (UAE, Saudi Arabia)
- Asia-Pacific (Japan, Hong Kong, Australia)
- Oceania and Emerging African Markets
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Export Volume: Over 200 containers annually, based on available customs and logistics data
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Retail Partners: Available in global supermarket chains such as Walmart (U.S.), T&T (Canada), Tesco (UK), Carrefour (Middle East), and Asian specialty stores
Mama Sita’s has also penetrated niche foodservice and institutional markets through distributor networks and private label options.
Manufacturing and Infrastructure
- Facilities: ISO-compliant manufacturing plant in Metro Manila with integrated blending, cooking, bottling, and packing lines
- Technology: Vacuum concentration, spray drying for spices, aseptic packaging
- R&D: In-house culinary lab focused on innovation and traditional flavor preservation
- Packaging Options: Consumer retail (30g–500ml) and bulk foodservice packs
Certifications and Quality Standards
Mama Sita’s upholds rigorous food safety and quality control processes to meet global regulatory standards.
- ISO 22000:2018 Food Safety Management System
- HACCP-Certified Facility
- US FDA and EU Registered for Export
- Halal and Kosher Certifications
- GMP-Compliant Operations
These certifications enable seamless import clearance into high-compliance regions like the U.S., E.U., GCC, and Japan.
Unique Selling Proposition (USP)
- Cultural Authenticity: True-to-tradition Filipino flavor profiles
- Convenience: Ready-to-use blends that minimize prep time
- Versatility: Applicable across home, restaurant, and catering applications
- Long Shelf Life: Optimized for global logistics and retail stocking
- Global Appeal: Supported by recipe translations and multilingual packaging
Mama Sita’s has become a cornerstone brand for both OFWs (Overseas Filipino Workers) and international consumers exploring Filipino cuisine.
Brand Positioning and Recognition
- #1 Exported Filipino Culinary Brand in Spice & Sauce Segment
- Recognized in various countries as a Top Ethnic Grocery Brand
- Regular feature at international food expos including:
- SIAL Paris
- Anuga Cologne
- Gulfood Dubai
- IFEX Philippines
The brand’s visibility in culinary schools and cultural promotion programs reinforces its standing as a cultural ambassador of the Philippines.
Community and Cultural Impact
- Mama Sita Foundation: Promotes agricultural sustainability, heritage seed preservation, and indigenous ingredient use
- Education Programs: Supports culinary scholarships and heritage food workshops
- Recipe Development: Publishes traditional and contemporary recipes for public use
- Farm-to-Table Sourcing: Works with Philippine farmers and cooperatives to ensure fair trade practices
Digital Engagement and Media
- YouTube Channel: Recipe tutorials, cultural food stories, chef interviews
- Facebook & Instagram: Engaging content for home cooks, with over 100,000 followers globally
- LinkedIn: Corporate and trade updates for global buyers and partners
Digital platforms amplify the brand’s educational and cultural mission, enabling global fans to access Filipino culinary heritage.
Strategic Vision and Future Growth
Mama Sita’s continues to evolve with the growing demand for clean-label, ethnic, and plant-based convenience products. Strategic initiatives include:
- Expansion into plant-based and gluten-free cooking kits
- Introduction of sustainable and recyclable packaging
- Growth of e-commerce and DTC platforms globally
- Increased visibility in culinary education and tourism partnerships
With its blend of heritage, innovation, and global quality standards, Mama Sita’s Holding Company Inc. remains the leading culinary envoy of the Philippines on the world stage.
