Exhibiting at Asia Fruit Logistica 2025

Market Intelligence Ltd, operating under the brand name Fruitnet Media International, is a global leader in specialist B2B media and market intelligence for the international fresh produce trade. Headquartered in London, United Kingdom, the company operates a comprehensive network of publications, events, and digital platforms that serve industry professionals across Europe, Asia, the Americas, and Oceania. Fruitnet is widely recognized for its deep sector expertise, global coverage, and role in facilitating trade connections in the horticultural value chain.

Core Business and Product Offerings

Fruitnet Media International publishes a suite of industry-leading titles, each catering to a distinct regional market and demographic:

• Eurofruit – Leading European publication on fresh produce trade
• Asiafruit – Premier magazine covering the Asian fruit and vegetable sector
• Americafruit – Focused on North and South American markets
• Fresh Produce Journal (FPJ) – UK’s longest-running fruit and vegetable magazine
• Fruitnet Daily News – Online news service delivering daily insights globally

In addition to publications, the company organizes major international events such as:

• Fruitnet Forum South-East Europe
• Fruitnet World of Fresh Ideas
• Asiafruit Congress
• Global Citrus Congress

The company also delivers newsletters, webinars, podcasts, whitepapers, and customized reports to support decision-making across the fresh produce value chain.

Specialization and USP

• Global Fresh Produce Focus: Solely dedicated to fruits and vegetables, unlike general agri-business publications.
• Localized Editorial Teams: Staffed by regional experts, ensuring culturally relevant, accurate, and current reporting.
• Multi-Platform Reach: Combines print, digital, video, and live event formats for maximum engagement.
• Strategic Event Integration: Co-produces and promotes leading events like Fruit Logistica and Asia Fruit Logistica.

Financial Overview

Market Intelligence Ltd operates as a private entity and does not publicly disclose its financial statements. However, its business model relies on:

• Advertising Revenue: Multi-tiered packages in digital and print across a global readership.
• Subscription Services: Annual and corporate subscriptions for key industry publications.
• Sponsorship and Events: Revenue from partnerships, exhibitions, and conferences.
• Custom Content Services: Paid research, advertorials, and branded campaigns.

Industry estimates from event partnership programs suggest that its combined media and event operations generate multi-million GBP annual revenues, with stable growth in digital revenue streams post-2020.

Market Reach and Distribution

Fruitnet Media International has an expansive global audience, reaching more than 35,000 readers across 138 countries through its various publications and digital platforms. Distribution channels include:

• Direct mail and corporate subscriptions (print)
• Online and mobile-access digital editions
• Event-specific content distribution at trade shows and congresses
• Weekly newsletters with a subscriber base exceeding 20,000 professionals

Key readership segments include:

• Fruit exporters and importers
• Growers and cooperatives
• Retail chains and wholesalers
• Logistics, packaging, and supply chain firms
• Marketing and consultancy firms
• Government agencies and trade organizations

Capabilities

• Publishing Infrastructure: In-house editorial, design, marketing, and analytics teams based in the UK and regional offices worldwide.
• Content Delivery Platforms: Custom-built CMS, e-commerce enabled sites, video hosting, and event registration systems.
• Data and Market Intelligence: Custom reports and whitepapers developed in partnership with industry analysts.
• Multilingual Production: Content available in English, Spanish, Mandarin, and other major languages for regional alignment.

Certifications and Compliance

As a professional media organization, Fruitnet complies with:

• UK Data Protection Act and GDPR regulations
• Press Complaints Commission (PCC) editorial standards
• ABAC and ASA guidelines for advertising and content accuracy
• Accessibility and transparency policies for international users

Customer Testimonials

“Fruitnet’s reporting has helped us monitor market trends across regions and adapt our strategies accordingly.”
— Director of Business Strategy, European Exporter Cooperative

“Their events and magazines are indispensable for connecting with buyers and keeping up with innovation.”
— Head of Global Sourcing, Asian Retail Chain

Major Achievements

• Official media partner of Fruit Logistica, the world’s largest fruit and vegetable trade show
• Publisher of Fresh Produce Journal, with over 125 years of continuous publication in the UK
• Hosted 500+ digital sessions and webinars during COVID-19 to maintain industry connectivity
• Created localized editions and newsletters for the Americas, Asia, and Europe with growing regional penetration
• Partnered with trade organizations like CIQA, SHAFFE, and IFPA for strategic media coverage