Exhibiting at Anuga Select Brazil 2025

Massa X is a leading Brazilian food manufacturing company specializing in frozen savory snacks, breads, and ready meals, with a focus on high-volume food service and retail distribution. Headquartered in Suzano, São Paulo, Massa X Alimentos serves the growing demand for convenience food across Brazil, particularly in the frozen and pre-prepared segment. The company combines traditional Brazilian recipes with industrial efficiency to deliver consistent, high-quality products for both consumer and commercial markets.

Core Business

Massa X operates across two primary segments:

• Frozen Food Manufacturing: Specializing in traditional Brazilian savory items.
• Food Service Distribution: Catering to restaurants, cafeterias, catering companies, and institutional kitchens.

With extensive logistical capabilities and a vertically integrated production system, Massa X serves thousands of clients with fast-moving consumer goods designed for performance in volume environments.

Product and Service Offerings

Massa X offers a comprehensive product portfolio categorized into the following areas:

Frozen Savory Snacks:

• Coxinha (chicken-filled pastry)
• Kibe (spiced beef bulgur croquette)
• Risoles (cheese, ham, or beef stuffed turnovers)

Mini Snacks:

• Mini Coxinha
• Mini Kibe
• Mini Cheese Balls
• Mini Travesseirinho (stuffed pillow-like pastry)

Breads:

• Pão de Queijo (cheese bread)
• Pão de Batata (potato bread)
• Pão de Hambúrguer (hamburger buns)

Pasta:

• Nhoque (gnocchi)

Ready Meals:

• Lasagna (various fillings)
• Escondidinho (shepherd’s pie-style layered dish)

These products are optimized for large-scale preparation, long freezer shelf life, and consistent cooking performance in professional kitchens.

Specialisation and USP

Massa X’s competitive advantages include:

• Broad Product Portfolio: Offering over 50 SKUs tailored for B2B buyers.
• Flash Freezing Technology: Maintains product integrity and shelf stability.
• Traditional Brazilian Recipes: Localized taste profiles appealing to regional preferences.
• High Production Capacity: Ability to supply large-scale contracts with fast turnaround.

The company has invested in innovation and automation to reduce preparation time and improve product consistency, making it a preferred supplier in the food service segment.

Financials

As a privately held company, Massa X does not publicly release audited financials. However:

• Estimated Annual Revenue: BRL 30 million – BRL 50 million
• Monthly Output: Over 250 metric tons of frozen goods
• Client Base: More than 1,200 active B2B clients including national food chains, school districts, and event caterers

Revenue streams are diversified across retail, institutional, and wholesale markets, ensuring stable cash flows.

Shipment Records

Export data for Massa X is currently limited, suggesting a domestic-focused distribution model. The company’s logistics network covers:

• All Brazilian states
• Cold chain logistics partnerships to ensure delivery integrity
• Distribution to hypermarkets, food service networks, and institutional buyers

There is potential for international expansion into Latin American markets, given demand for Brazilian cuisine and frozen convenience foods abroad.

Target Market

Massa X targets a broad B2B customer base, including:

• Restaurants and cafeterias
• Event and wedding caterers
• Institutional kitchens (schools, hospitals)
• Frozen food resellers and private labels

Consumer-facing packaging is also available in select supermarket chains, making the brand visible to everyday shoppers.

Capabilities

• Fully Automated Production Facility in Suzano, SP
• Cold Storage and Logistics Network: Nationwide freezer distribution
• Private Label Manufacturing: For food chains and wholesalers
• Product Customization: Flavor and size options tailored for clients

Their facility adheres to strict quality control protocols and is designed to scale output rapidly during peak demand seasons.

Certifications and Compliance

Massa X maintains all major certifications required for frozen food manufacturing in Brazil:

• ANVISA Compliance
• SIF (Serviço de Inspeção Federal) registration for meat handling
• GMP (Good Manufacturing Practices) protocols
• Internal audits and food safety management systems to ensure batch consistency and hygiene

Their quality assurance team monitors ingredient traceability, allergen control, and hygiene compliance on a batch-by-batch basis.

Customer Testimonials

B2B partners frequently cite:

• “Exceptional product consistency, vital for food service operations.”
• “Flexible logistics and reliable delivery schedules.”
• “Cost-effective snack solutions with traditional flavors.”

Product feedback includes high ratings for texture, authenticity of flavor, and preparation convenience.

Major Achievements

• Expanded production capacity by 40% in the last 3 years
• Launched over 15 new SKUs including ready-to-eat options
• Partnerships with regional food distributors covering all major urban centers in Brazil
• Digital integration of order systems for faster B2B transactions

Massa X continues to position itself as a leader in Brazil’s frozen savory food market with a clear focus on food service excellence, traditional culinary appeal, and scalable production infrastructure.