Exhibiting at Anuga Select Brazil 2025

Matrona Cafés Especiais is a São Paulo-based specialty coffee roastery dedicated to elevating the experience of Brazilian artisanal coffee. Positioned at the confluence of tradition, sustainability, and cultural activism, Matrona has emerged as a leading voice in the specialty coffee movement in Brazil. By sourcing beans directly from ethical and independent producers, the company maintains deep roots in the Brazilian terroir while delivering globally competitive quality.

Core Business

Matrona operates in the niche sector of specialty coffee roasting and distribution, with a vertically integrated business model that encompasses:

• Direct Sourcing from coffee-producing cooperatives and individual growers.
• Small-Batch Roasting of single-origin and signature blend coffees.
• Retail and Wholesale Sales through e-commerce and specialty outlets.

Beyond product, Matrona integrates cultural, musical, and social themes into its brand identity, making it a community-driven and ideologically resonant brand.

Product and Service Offerings

Matrona offers a carefully curated portfolio of specialty coffee products, each roasted to emphasize the unique characteristics of the beans’ origin:

Single-Origin Coffees:

• Catucaí
• Arara
• Topázio
• Obatã Vermelho
• Mundo Novo

Each variety reflects distinct altitude, climate, and soil conditions, contributing to nuanced flavor profiles and cupping scores typically exceeding 83+ SCA points.

Signature Blends:

• Mindigo
• Devotos
• Garotos Podres
• Compassiva

These blends are artistically designed, often inspired by music, activism, and social themes, blending beans from multiple origins to achieve balance, complexity, and creativity.

Ground and Whole Bean Coffee:

• Offered in 250g and 500g retail packs, with grind options tailored for espresso, French press, V60, and moka pot.

Merchandise:

• Branded mugs
• Apparel
• Event memorabilia from music and cultural collaborations

Specialisation and USP

Matrona’s unique selling propositions include:

• Direct Trade Ethics: Pays premium prices to smallholders and cooperatives.
• Artisan Roasting Techniques: Custom roast profiles that bring out the bean’s terroir.
• Cultural Activism: Coffee blends named after punk bands, social movements, and NGOs.
• Sustainability Focus: Eco-packaging and traceable sourcing.

This alignment with ethical sourcing and urban cultural identity resonates strongly with conscious consumers and coffee connoisseurs.

Financials

While Matrona does not disclose formal financial reports, estimations based on its online presence, distribution footprint, and product pricing suggest:

• Estimated Annual Revenue: BRL 1 million – BRL 3 million
• Monthly Sales Volume: Over 1.5 metric tons of roasted coffee
• Repeat Customer Rate: High brand loyalty observed through subscription models and social media engagement

Its direct-to-consumer model via e-commerce contributes significantly to maintaining healthy margins and building customer intimacy.

Shipment Records

Matrona is primarily focused on the Brazilian domestic market, with products shipped nationwide through online orders. There is no public data confirming export activity via platforms such as Volza or ImportYeti, though its international-quality standards position it well for future expansion.

Distribution channels include:

• Online store (via Shopify)
• Niche retail outlets in São Paulo and Rio de Janeiro
• Cafés and music venues aligned with Matrona's cultural themes

Target Market

Matrona targets a niche, educated, urban demographic that values:

• Specialty food and beverage experiences
• Ethical sourcing and sustainability
• Cultural identity and social consciousness

The primary audience is concentrated in São Paulo, Belo Horizonte, Rio de Janeiro, and southern Brazilian states with developed third-wave coffee markets.

Capabilities

• In-House Roastery: Fully equipped for artisan-level batch roasting and quality control.
• Cupping Lab: Used for profiling, grading, and R&D of new blends.
• E-commerce Infrastructure: End-to-end logistics integration via Shopify platform.
• Cooperative Partnerships: Collaborates with recognized producers certified by BSCA (Brazil Specialty Coffee Association).

Certifications and Compliance

While Matrona does not publicly display international certifications like Rainforest Alliance or Organic, it partners with cooperatives and growers often aligned with:

• BSCA Standards
• SCA (Specialty Coffee Association) Cupping Protocols
• Direct Trade and Fair Price Initiatives

Packaging transparency and roast date labeling support consumer trust and traceability.

Customer Testimonials

Online reviews and social feedback highlight:

• “Flavor clarity and roast perfection are unmatched in the local market.”
• “Love the cultural and musical connections—coffee with a purpose.”
• “Each order feels personalized and thoughtful.”

Matrona enjoys a strong presence on Instagram and YouTube, where customer engagement through educational and behind-the-scenes content adds to the brand’s authenticity.

Major Achievements

• Partnership with Compassiva NGO for socially conscious product lines
• Featured in local barista championships and coffee expos
• Collaboration with punk rock bands and independent artists
• Growing customer base with 20,000+ monthly web visits
• Top-rated artisan roaster by regional coffee reviewers

Matrona Cafés Especiais continues to set a high benchmark for socially driven specialty coffee brands in Brazil, fusing excellence in cup quality with purpose-driven business philosophy.