Exhibiting at Thaifex - Anuga Asia 2025

Maxmaster Industry Sdn Bhd is a leading Malaysian beverage manufacturing company specializing in the production of soy-based drinks, fruit juices, and OEM/private label beverages. Based in Klang, Malaysia, the company is known for its state-of-the-art production capabilities, strong export portfolio, and popular consumer brands such as SoyMaster and Jus Master.

Core Business

Founded with a vision to deliver high-quality and affordable beverage solutions, Maxmaster Industry Sdn Bhd operates as both a brand owner and a contract manufacturer. The company serves domestic and international markets through its own labels and through OEM services for clients seeking customized beverage formulations and packaging.

Product and Service Offerings

Maxmaster's comprehensive beverage portfolio includes:

• Soy Milk Beverages:

  • SoyMaster Premium
  • Soy Master 320 ml
  • Soy Master 920 ml

• Fruit Juice Drinks:

  • Jus Master 320 ml
  • Jus Master 920 ml

• Other Beverages:

  • Juster Fruit Drinks
  • Minumria (flavored drinks)

• OEM/Private Label Services:

  • Full-service beverage development
  • Custom recipes and flavor profiles
  • Flexible packaging formats (bottles, PET, cartons)
  • Label design and regulatory support

Maxmaster's production line supports both small-batch trial runs and high-volume manufacturing, making it suitable for startups, SMEs, and major distributors.

Specialization and Core USP

Maxmaster Industry stands out in the competitive beverage industry through:

• Halal-Certified Production: All beverages are certified Halal by JAKIM, making them suitable for Muslim-majority markets.
• Diverse Product Range: Offers both dairy-alternative (soy) and fruit-based options with customizable sugar content and shelf life.
• Export-Ready Compliance: Products conform to international labeling, food safety, and packaging standards.
• Efficient Private Label Support: End-to-end services from formulation to export documentation streamline go-to-market processes for OEM clients.

Financial Strength

While the company is privately held and does not publicly disclose financials, trade and industry analysts estimate:

• Estimated Annual Revenue: $6M–$8M USD
• Export Share: 60% of total revenue
• Recent Growth: Revenue growth of approximately 18% CAGR from 2020 to 2024, largely driven by international demand for dairy-alternative drinks

Maxmaster has invested heavily in automation and packaging innovation to increase cost-efficiency and product consistency.

Shipment and Export Data

According to trade platforms and customs data:

• Export Markets: Singapore, Indonesia, UAE, China, and several African countries
• Annual Export Volume: Over 100 TEUs (20-foot container equivalents)
• HS Code: 2202.90 (Non-alcoholic beverages not containing milk)
• Compliance Certifications: HACCP, ISO 22000, Halal (JAKIM), and MeSTI (Malaysian Food Safety Certification)

Maxmaster frequently partners with international distributors and supermarket chains to distribute their brands or private label products.

Target Market

Maxmaster Industry serves a diverse global customer base, including:

• Supermarkets and hypermarkets
• HORECA sector (hotels, restaurants, catering)
• Convenience stores and gas station retailers
• Health food and dairy-alternative product distributors
• International OEM buyers and importers

The company is particularly well-positioned to tap into the growing demand for lactose-free and plant-based beverage alternatives.

Capabilities

Maxmaster’s production plant is equipped with:

• Fully automated bottling and filling lines
• In-house R&D and flavor innovation lab
• PET, glass, and aluminum packaging capabilities
• Cold fill and hot fill technology
• Warehouse with cold chain logistics support

The factory has a monthly production capacity exceeding 2 million units.

Certifications and Compliance

Maxmaster Industry Sdn Bhd adheres to globally recognized food safety and regulatory standards, including:

• HACCP Certification
• ISO 22000 (Food Safety Management System)
• Halal Certification by JAKIM
• MeSTI Certification
• Export-ready documentation compliant with GCC, ASEAN, and Chinese regulations

These certifications allow Maxmaster to efficiently export across various regulated markets.

Customer Testimonials

“Our launch of private label soy milk through Maxmaster was a success. They helped us create a unique flavor that resonates with our market and meets all local regulations.”
— Product Manager, Health Drink Distributor, Singapore

“Reliable supply, consistent taste, and great shelf-life performance. Maxmaster has been our top OEM partner for three years.”
— Import Director, Middle Eastern FMCG Importer

Major Achievements

• Exported over 15 million beverage units in 2024 across Asia and the Middle East
• Recognized as one of Malaysia’s Top 10 Halal Beverage Exporters (2023) by the Malaysian External Trade Development Corporation (MATRADE)
• Developed more than 30 OEM product SKUs for international partners
• Featured brand (SoyMaster) listed in over 300 retail outlets across Malaysia and Singapore
• Participated in major food trade fairs including THAIFEX, MIHAS, and SIAL China

Maxmaster Industry Sdn Bhd continues to expand its global footprint by combining product innovation, OEM flexibility, and unwavering commitment to food safety and compliance, making it a trusted partner for beverage solutions worldwide.