Exhibiting at Thaifex - Anuga Asia 2025

McGoods Viet Nam Company Limited is a dynamic and fast-growing Vietnamese company specializing in the import, distribution, and export of a wide range of confectionery, snacks, and beverage products. Based in Hanoi, Vietnam, McGoods is recognized for its diverse portfolio of fun, flavorful, and globally sourced treats catering to both domestic and international markets.

Core Business

Founded by Tạ Hoàng Anh, McGoods Viet Nam Company Limited operates at the intersection of global sourcing and regional distribution. The company connects international brands with Vietnamese consumers while also developing export channels for locally packaged products under its proprietary brand “McGoods.”

Their operations span B2B distribution, OEM branding, and multi-channel retail partnerships including supermarkets, convenience stores, and online platforms.

Product and Service Offerings

McGoods offers an eclectic and colorful assortment of fast-moving consumer food products across several categories:

• Confectionery:

  • Nougat (including exotic flavors like Durian)
  • Gummy Candy (shaped, layered, and themed like Pizza Gummy)
  • Lollipops and Fruity Candies

• Snacks:

  • Cheese and Caramel Popcorn
  • Crispy Rice Crackers
  • Flavored Seaweed Snacks

• Cookies & Crackers:

  • Butter Cookies
  • Barley Biscuits
  • Sesame Crackers

• Beverages:

  • Milk Tea in ready-to-drink formats
  • Flavored Fruit Juices

These products are designed for children, youth, and snack-loving adults, with a packaging focus on bright designs, novelty formats, and impulse-buy appeal.

Specialization and Core USP

McGoods Viet Nam’s strengths are rooted in:

• Global Import Network: Strategic relationships with manufacturers from China, Korea, Malaysia, and Thailand for exclusive snack imports
• Fun & Affordable Product Line: Affordable pricing strategy focused on volume-driven, daily-consumption items
• Custom Branding: McGoods develops private-label and co-branded packaging formats for modern retail clients
• Localized Flavor Innovation: Inclusion of flavors such as durian, pandan, and tropical fruit to cater to regional palates

Financial Strength

Though a private company, McGoods Viet Nam has shown notable growth:

• Estimated Annual Revenue: $2M–$3M USD
• Revenue Split:
  • 70% Domestic Distribution
  • 30% Export and OEM Fulfillment
• Growth Rate: Over 20% CAGR since 2021, driven by rising demand for affordable snacks and e-commerce expansion

The company reinvests heavily into product innovation, import licensing, and brand marketing.

Shipment and Export Data

Based on trade insights and customs data:

• Top Export Markets: Laos, Cambodia, China, and Middle East (via re-export)
• Distribution Reach: Present in over 1,200 retail points across northern and central Vietnam
• Annual Export Volume: Approx. 80–100 pallets of packaged goods
• HS Codes:
  • 1704.90 (Confectionery)
  • 1905.31 (Cookies and Crackers)
  • 2202.99 (Non-alcoholic flavored beverages)

McGoods ensures products meet food safety standards for export and provides full export documentation support for international buyers.

Target Market

McGoods caters to a wide-ranging customer base:

• Supermarket and hypermarket chains
• School canteens and children’s snack distributors
• E-commerce snack stores and online retailers
• Cross-border wholesale buyers
• FMCG importers across ASEAN and MENA regions

Their pricing, packaging, and product novelty make them ideal for high-velocity retail environments.

Capabilities

The company manages:

• Licensed import and customs clearance channels
• In-house warehousing and local logistics coordination
• B2B wholesaling and B2C promotions
• Label customization and Vietnamese food label translation
• Co-packing capabilities for select SKUs

Their operations are fully compliant with Vietnam’s food and safety regulations.

Certifications and Compliance

McGoods adheres to all required certifications and import/export regulations in Vietnam:

• Vietnam FDA Import Registration
• Food Safety and Hygiene Certification
• Customs-Compliant HS Labelling
• Barcoded and Retail-Ready Packaging Standards

The company is actively pursuing HACCP certification for future private label export fulfillment.

Customer Testimonials

“McGoods has been instrumental in helping us stock novelty candy lines that consistently sell through. Their packaging is engaging and product quality is reliable.”
— FMCG Category Manager, Hanoi-based Retail Chain

“As an importer, their ability to manage labeling, documentation, and retail-ready packing makes them a preferred supplier.”
— Export Buyer, Laos Wholesale Distributor

Major Achievements

• Distributed over 5 million units of snacks and confectionery in 2023
• Expanded into beverage products with strong uptake in milk tea category
• Developed 15+ co-branded snack SKUs in collaboration with Vietnamese retailers
• Active participant in VietFood & Beverage Expo (2023, 2024)
• Listed in over 1,200 convenience and grocery outlets nationwide

McGoods Viet Nam Company Limited continues to strengthen its position as a trusted supplier of fun, flavorful, and affordable treats in Vietnam and beyond, building a snackable bridge between global innovation and local taste.