Exhibiting at Thaifex - Anuga Asia 2025

Measty Co., Ltd. is a diversified Korean food and lifestyle products manufacturer and exporter based in Bucheon, Republic of Korea. With a growing reputation for creative product design and cross-category innovation, Measty specializes in confectionery, instant meals, beverages, and character-based cosmetics. Through its core brands Measty and My Coco, the company combines Korean pop culture with practical FMCG formats to deliver highly marketable goods for global retail.

Core Business

Led by Dukyoung Kim, Measty Co., Ltd. operates across both food and beauty segments, targeting domestic Korean retail as well as international export markets. Its product catalog focuses on youth-oriented and family-friendly items that fuse novelty with utility, including character-branded snacks, instant topokki kits, and lip balms.

The company is known for its exclusive licensing collaborations with popular intellectual properties such as Hello Kitty and Sanrio Characters, enhancing brand visibility and shelf appeal.

Product and Service Offerings

Measty offers a curated selection of novelty consumer products in the following categories:

• Confectionery:

  • Toy Candy and Character Candy (licensed designs with toys inside)
  • Organic Cotton Candy in portable cups and pouches

• Instant Foods:

  • Hello Kitty Instant Noodle (Topokki): Instant rice cake snack meal featuring spicy or mild Korean sauces
  • Other licensed instant meals in themed packaging

• Beverages:

  • Ready-to-drink fruit juices
  • Non-carbonated drinks in fun packaging for kids and teenagers

• Cosmetics:

  • Sanrio Characters Lip Balm line: Non-toxic, flavored lip care products in collectible designs

The company provides OEM/ODM services and supports international clients with private label solutions and multilingual packaging.

Specialization and Core USP

Measty’s strengths lie in:

• Character Licensing: Official partnerships with major Asian brands like Sanrio to produce themed consumables
• Cross-Sector Innovation: Unique in offering both food and beauty products under a unified pop-culture theme
• Export-Focused SKUs: All products are packaged for retail in ASEAN, GCC, and EU markets with proper labeling and documentation
• Youth-Oriented Branding: Fun, collectible, and seasonal launches aimed at Gen Z and millennial consumers
• Health-Conscious Products: Organic and allergen-free formulations available across food and lip care lines

Financial Strength

While Measty remains privately held, its strategic licensing deals and diversified revenue model reflect a sound growth trajectory:

• Estimated Annual Revenue: $3M–$5M USD
• Revenue Mix:
  • 40% Domestic Korea
  • 60% International Exports
• Growth Rate: Over 25% CAGR since 2020, driven by character licensing and novelty food segments

Measty has expanded its portfolio in partnership with K-pop merchandise channels and Asian-themed stores globally.

Shipment and Export Data

Based on trade profiles and export intelligence:

• Top Export Markets: Japan, Hong Kong, Philippines, UAE, Saudi Arabia, France
• Annual Export Volume: Over 100 TEUs of licensed snacks, cosmetics, and drinks
• HS Codes:
  • 1704.90 (Confectionery)
  • 1904.20 (Prepared meals/instant foods)
  • 3304.10 (Lip preparations)
• Export Formats: Multilingual labeling and retail-ready display boxes

The company is well-versed in halal requirements and meets regulatory conditions for food-grade packaging and cosmetic labeling.

Target Market

Measty’s diversified target audience includes:

• Children and teenagers (character foods and candy)
• Young adults (licensed lip balms and novelty snacks)
• Pop culture and anime enthusiasts
• K-lifestyle importers and distributors
• Gift box and seasonal retail platforms

Distribution is focused through specialty gift shops, Korean retail stores, supermarket chains, and e-commerce platforms.

Capabilities

Measty Co., Ltd. operates with integrated sourcing and packaging capabilities:

• Food production partnerships for licensed manufacturing
• In-house branding, design, and quality assurance teams
• Multi-format packaging: cups, resealable pouches, display units
• Dedicated warehousing and third-party logistics partners for global shipping

Their scalable production and compliance management make them suitable for retail chain supply and private branding initiatives.

Certifications and Compliance

Measty ensures compliance with international regulations, including:

• KFDA Compliance for food and cosmetic products
• CE Marking (for toy safety within candy items)
• Halal Statement on request for export clients
• EU Cosmetic Labeling Norms for lip balm products
• Shelf-Life and Batch Tracking protocols for all exports

The company maintains quality consistency across food and personal care items through third-party audits.

Customer Testimonials

“Measty’s Hello Kitty topokki kits are our top-selling novelty food item every quarter. They fly off shelves in themed gift sets.”
— Asian Food Retail Buyer, Philippines

“Their character lip balms are more than cosmetic—they’re collectibles. Our teen customers keep asking for new releases.”
— Specialty Beauty Retailer, UAE

Major Achievements

• Licensed production partner of Sanrio Korea for Hello Kitty and Friends
• Sold over 1 million units of Jelly-Vely and character candies across Asia
• Listed in 200+ K-lifestyle retail outlets globally
• Featured in Seoul International Character & Licensing Fair
• Developed over 50 co-branded SKUs combining food and entertainment properties

Measty Co., Ltd. continues to shape the intersection of food, entertainment, and personal care through its cross-industry innovation, appealing to global youth and lifestyle-driven markets.