Exhibiting at Thaifex - Anuga Asia 2025

Mega Fishing Corporation (MFC), a cornerstone of Mega Prime Foods Inc., stands as one of the largest and most advanced fishing and seafood processing companies in the Philippines. Headquartered in Zamboanga City, MFC is the primary supplier of raw materials for Mega Prime Foods' popular canned seafood products, such as Mega Sardines, Mega Tuna, and Mega Mackerel.

Core Business and Capabilities

Mega Fishing Corporation operates an integrated fishing and supply chain system, specializing in:

• Deep-Sea Fishing: Utilizes advanced purse seine fishing vessels to capture sardines, mackerel, and tuna from Philippine waters.
• Cold Chain Logistics: Maintains product quality through cold storage and immediate transportation from sea to plant.
• Raw Material Supply: Serves as the principal source of raw seafood for Mega Prime Foods Inc., enabling seamless canning operations.

With a fleet of 18 modern fishing vessels and its own docking and maintenance facilities, MFC ensures operational autonomy and sustainability of supply.

Unique Selling Proposition (USP)

MFC’s major strength lies in its fully integrated value chain—from catch to canning within 12 hours—which ensures product freshness, quality, and safety. This vertical integration allows Mega Prime Foods to uphold its “Fresh from Catch” promise, a key market differentiator.

Financial and Operational Strength

While individual financials for MFC are not publicly disclosed, its parent company Mega Prime Foods Inc. (formerly Mega Global Corporation) reported a PHP 10 billion estimated annual revenue. MFC plays a critical role by supporting over 2,000 employees and maintaining 24/7 fishing and delivery operations across the country.

The company’s operations support Mega Prime’s position as the No. 1 canned sardines brand in the Philippines, with a 69% market share as of 2022.

Shipment and Export Data

Mega Fishing Corporation supports Mega Prime Foods' international distribution efforts. Mega sardines and tuna are exported to over 30 countries, including:

• USA
• Canada
• United Arab Emirates
• Saudi Arabia
• Australia

Although MFC itself may not be listed separately on import-export platforms, it is a vital backend enabler of these exports through Mega Prime’s consolidated shipments.

Target Market

MFC’s direct customers are primarily internal (Mega Prime Foods), but indirectly, the end products reach:

• Retail Consumers: Via supermarkets, sari-sari stores, and international retailers.
• Overseas Filipino Workers and Migrants: Through international grocery channels.
• Institutional Buyers: Government food aid programs and private foodservice companies.

Certifications and Compliance

MFC maintains high standards of safety, environmental compliance, and food quality, including:

• Bureau of Fisheries and Aquatic Resources (BFAR) accreditation
• Marine Stewardship Council (MSC) standards alignment
• Compliance with GMP and HACCP protocols for food safety

The company is also known for advocating sustainable fishing practices and responsible marine resource management.

Testimonials and Public Sentiment

The freshness and taste of Mega canned products have consistently received positive reviews from consumers. Public perception credits MFC’s “catch-to-canning” supply model for ensuring premium product quality. Mega Sardines, a brand reliant on MFC’s catch, enjoys strong brand loyalty and trust among Filipino families.

Notable Achievements

• Established one of the largest fishing fleets in the Philippines.
• Pioneered the 12-hour catch-to-canning process in the country.
• Instrumental in Mega Prime Foods’ growth into an internationally exporting brand.
• Received recognition for contributions to sustainable fishing and community development in Zamboanga and nearby regions.

Mega Fishing Corporation continues to be a driving force in the Philippines’ seafood sector, delivering high-quality raw materials and promoting sustainable, scalable fishing practices that support both local and global markets.