Mega Prime Foods, Inc. (MPFI) is a leading food manufacturing company based in the Philippines, renowned for its extensive portfolio of canned goods, frozen seafood, beverages, and ready-to-eat products. As part of the Mega Global Corporation legacy, MPFI continues to elevate the standard of Filipino food products through innovation, quality, and global competitiveness.
Company Overview
Headquartered in Quezon City, Mega Prime Foods, Inc. was established as a fully integrated manufacturing and distribution arm of Mega Global. MPFI's state-of-the-art production facilities, including its P1-billion Mega Manufacturing Plant in Batangas, underscore the company’s commitment to world-class standards and supply chain control.
Core Business and Product Portfolio
MPFI delivers a wide array of consumer-packaged goods across several key categories:
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Canned Seafood:
- Mega Sardines – flagship product, consistently rated among the top-selling canned sardines in the Philippines.
- Mega Tuna – positioned as a high-quality, no-extender tuna.
- Mega Mackerel – packed with Omega-3 and available in savory sauces.
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Canned Fruits and Vegetables:
- Under the Mega Prime Quality brand, the company offers sweet corn, mushrooms, garbanzos, canned fruits, and mixed vegetables.
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Frozen Seafood:
- Marketed under Mega Premium, this line features flash-frozen fish products with export-grade quality.
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Beverages:
- Primo Sparkling Juice – a non-alcoholic, fruity sparkling drink.
- Jimm's Coffee – instant coffee mix with ginseng and other functional ingredients.
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Other Products:
- Mega Prime Choices – sauces, noodles, and other kitchen staples.
Unique Selling Proposition
MPFI differentiates itself through:
- End-to-End Supply Chain Control: From fishing vessels to canning to distribution, MPFI manages its entire production pipeline.
- Continuous Product Innovation: Launch of value-added lines such as Easy-Open Cans, new flavor variants, and functional beverages.
- Sustainability and CSR: Programs such as Mega Malasakit, Mega Bigay Sustansya, and environmental initiatives emphasize community health and sustainability.
Financial and Operational Highlights
- In 2021, the company completed a P1-billion manufacturing facility in Batangas, equipped with automation and advanced cold storage, expected to increase production capacity by 50%.
- Mega Sardines maintains a leading 25–30% market share in the canned sardine segment in the Philippines.
- MPFI supports over 3,000 direct and indirect employees, contributing significantly to local economic development.
Export and Shipment Records
MPFI products are exported to over 30 countries, including:
- United States
- Canada
- United Arab Emirates
- Saudi Arabia
- Australia
- Japan
The company participates in global expos and Filipino food promotions abroad. ImportYeti data indicates consistent quarterly shipments of sardines and canned vegetables from 2022 to 2024, supporting their strong export commitment.
Certifications and Compliance
MPFI maintains globally recognized certifications:
- HALAL Certified
- HACCP Compliant
- ISO 22000:2018
- FDA Philippines Registered
- Compliance with BFAR Export Standards
These standards ensure that products meet the stringent safety and dietary needs of local and international markets.
Target Market
MPFI serves a broad market spectrum:
- Mass-market consumers in the Philippines through supermarket chains and sari-sari stores.
- Filipino diaspora seeking authentic home flavors abroad.
- Institutional buyers and foodservice operators.
- Retailers and distributors requiring OEM/private label solutions.
Capabilities
- Integrated Cold Chain System
- Fishing Fleet Ownership
- Automated Canning and Processing Lines
- Flexible Packaging Lines
- In-House R&D and Innovation Center
This robust infrastructure allows MPFI to scale production without compromising quality or traceability.
Customer Testimonials
Mega Prime Foods’ sardines and tuna lines are often praised for their freshness, convenience, and superior taste. Testimonials from both retail customers and international partners highlight product consistency, packaging reliability, and delivery efficiency as key strengths.
Major Achievements
- Ranked among the Top 1,000 Corporations in the Philippines.
- Launched the first fully integrated fish-to-can sardine line in the country.
- Successfully rolled out Mega Sardines easy-open cans, improving customer experience.
- Implemented Mega Bigay Sustansya Program, feeding over 100,000 Filipino children in nutritional outreach efforts.
- Recognized by Philippine Marketing Association for excellence in brand innovation and community development.
