Exhibiting at IFEX Philippines 2025

Melody's Delicious Spread is a rising homegrown food business based in Santiago City, Isabela, Philippines. Founded and operated by Melody Esperame, the company has gained regional popularity for its handmade nutty spreads, sweets, and Filipino delicacies crafted from family recipes and high-quality local ingredients.

Core Business and Product Portfolio

Melody's Delicious Spread specializes in producing artisanal food products with a homemade touch. Its product lines include:

• Nutty & Savory Spreads:

  • Peanut Butter: Rich, creamy, and freshly ground.
  • Cheese Pimiento Spread: A savory-sweet blend of cheese and bell peppers.
  • Chicken Spread: Hearty, protein-rich spread ideal for sandwiches and snacks.

• Sweet Caramel & Yema Series:

  • Yema Caramel: A thick, milky caramel treat infused with traditional Filipino yema flavors.
  • Ube Caramel: A unique fusion of purple yam and caramel for a distinct Filipino taste.

• Local Desserts & Delicacies:

  • Leche Flan: Silky, sweet custard with caramel topping.
  • Milky Fruity Gelatin: A colorful, festive dessert for family gatherings and celebrations.

These products are sold primarily through local fairs, social media, and pasalubong centers in the Cagayan Valley region.

Unique Selling Proposition (USP)

Melody's Delicious Spread offers:

• Authentic, Small-Batch Production: Products are made in limited batches to ensure freshness and authenticity.
• Homegrown Recipes: Crafted from family-kept formulas perfected over time.
• Affordability & Accessibility: Budget-friendly without compromising on taste and quality.
• Cultural Relevance: Appeals to Filipino tastes with classic flavors and homemade comfort.

Financial and Operational Strength

As a microenterprise, Melody's Delicious Spread operates on a community-scale level with strong regional brand recall. While financial figures are not publicly available, the brand has achieved:

• Consistent product sellouts during regional trade fairs and local bazaars.
• Expansion of operations through bulk orders and reseller partnerships across Isabela, Nueva Vizcaya, and Quirino provinces.
• A customer base grown organically via word-of-mouth and Facebook promotion, now with over 10,000 page followers.

Shipment and Market Reach

Melody's currently caters primarily to:

• Local consumers through door-to-door delivery and pick-up points.
• Resellers and distributors in nearby municipalities.
• OFWs and balikbayans through personalized orders and travel-based distribution.

Though international exports have not yet been recorded, the brand shows potential for expansion in the Filipino specialty goods market.

Target Market

Melody’s Delicious Spread serves:

• Young families and mothers looking for wholesome spreads for breakfast and merienda.
• Pasalubong buyers seeking affordable, artisanal treats.
• Local snack sellers and food entrepreneurs sourcing spreads and sweets for value-added offerings.

Certifications and Compliance

As a home-based enterprise, Melody’s products follow local food handling and sanitation standards regulated by the Santiago City Health Office. Plans are reportedly underway to scale operations and comply with FDA Philippines food registration for broader commercial distribution.

Customer Testimonials

Product reviews from customers emphasize:

• The creamy texture and rich flavor of the Peanut Butter and Yema Caramel.
• The generosity in portion size and value for money.
• A sense of nostalgia and homemade quality, which customers associate with traditional Filipino household snacks.

Notable Achievements

• Recognized as a local business success story by Santiago City’s local enterprise support agencies.
• Featured in social media business vlogs and digital platforms promoting northern Luzon entrepreneurs.
• Developed a loyal customer base with regular product orders from resellers and community markets.

Melody’s Delicious Spread continues to blend tradition, quality, and heartfelt service, bringing beloved Filipino flavors from the heart of Isabela to homes across the region.