Product Offerings
Products:
Waffle Sandwiches (Belgian-style) with various fillings: Chocolate, Peanut Butter, Custard, Fruit & Nut blends
Hot & Cold Beverages: Chocolate, Coffee, Iced Tea
Take-Home Packs: Plain Waffles, Brownie Waffles
Innovention Food Resources Inc., based in Quezon City, Metro Manila, is the company behind the successful food service franchise brand Famous Belgian Waffles. Since its establishment, the company has rapidly grown into a key player in the Philippine quick-service restaurant (QSR) industry, specializing in affordable, innovative waffle-based products served through strategically placed kiosks and stores nationwide.
Core Business
Innovention Food Resources Inc. operates as a food and beverage franchisor and contract food manufacturer, focusing on branded snack retailing. Its core business revolves around the franchising, production, and distribution of Belgian-style waffle sandwiches and complementary hot and cold beverages. The company supports both company-owned and franchised outlets across malls, transportation hubs, and universities throughout the Philippines.
Product and Service Offerings
The company offers a specialized product line centered around the “Famous Belgian Waffles” concept:
- Waffle Sandwiches – Soft, warm waffles folded with various fillings:
- Chocolate
- Peanut Butter
- Hazelnut
- Blueberry Cream Cheese
- Banana Chocolate
- Custard
- Tuna Cheese
- Ham & Cheese
- Hot & Cold Beverages:
- Brewed Coffee
- Milk Tea
- Hot Chocolate
- Iced Tea
- Retail Packs & Take-Home Options:
- Ready-to-heat waffle packs (Plain, Brownie)
- Gift and combo packs
All items are crafted to provide value for money, ease of preparation, and wide flavor appeal. Their modular store format enables high-footfall penetration with minimal space requirements.
Specialization and Core USP
The unique selling proposition of Innovention Food Resources lies in its innovative waffle platform, offering customizable waffle sandwiches in a QSR setting. Its primary differentiators include:
- Original waffle sandwich concept introduced in the Philippines.
- A proven kiosk-based franchise model, allowing fast setup and scalability.
- Proprietary waffle mix and process ensuring consistent quality across locations.
- In-house manufacturing and supply chain for fillings and waffle bases.
This business model allows the brand to maintain uniform taste and service quality across more than 400 franchise locations nationwide.
Financials
Though privately held, the company’s revenue performance can be inferred from franchise data:
- Over 400 operating stores as of 2023.
- Average monthly sales per store: ₱80,000 to ₱150,000.
- Estimated annual systemwide sales exceed ₱400 million (~USD 7 million).
- Franchise investment ranges from ₱350,000 to ₱500,000, with ROI periods of 6 to 12 months.
This demonstrates a highly profitable and scalable business model with consistent performance.
Shipment Data
While the company operates predominantly within the Philippines, it has engaged in:
- Export of ready-to-cook waffles and proprietary mixes to selected overseas distributors.
- Ongoing interest in regional expansion, particularly in UAE and Southeast Asia, via master franchise partnerships.
No formal global distribution network has been launched, but logistics and packaging standards comply with export norms.
Target Market
The company’s target demographics include:
- Students and young professionals seeking affordable snacks.
- Mall-goers and commuters through its transit-friendly store locations.
- Franchisees and investors interested in low-overhead food businesses.
Their model appeals especially to budget-conscious consumers in high-footfall commercial areas.
Capabilities
- In-house commissary producing waffle bases, fillings, and packaging.
- Nationwide logistics network supporting daily/weekly replenishment to kiosks.
- Franchise operations support including location sourcing, training, and marketing.
- IP protection for brand and product categories via WIPO international filings.
These capabilities ensure operational consistency, strong brand identity, and scalability.
Certifications and Compliance
- DTI and BIR registered franchise operation.
- Health and sanitation certifications compliant with Philippine FDA and local government food safety regulations.
- Regular inspections and food handling certifications for staff and facilities.
The company adheres to all national standards for food safety, franchising, and QSR operations.
Customer Testimonials
Consumer feedback highlights:
- “Tasty and filling snack that’s easy on the wallet.”
- “A go-to treat when I’m at the mall or commuting.”
- “Love the ham & cheese waffle for quick lunches.”
Franchisee feedback reflects:
- “Easy to operate and profitable. Great support from HQ.”
- “Quick setup, reliable product sourcing, and high ROI.”
These reviews reinforce the brand’s credibility among both consumers and investors.
Major Achievements
- Launched the first waffle sandwich kiosk chain in the Philippines.
- Achieved 400+ store locations in under a decade.
- Participated in Philippine Franchise Association (PFA) events and regional expos.
- Recognized by business publications for top QSR franchise performance and innovation.
- Continuous product innovation including new waffle flavors, seasonal offerings, and dessert combos.
Innovention Food Resources Inc. remains a standout in the Philippine food franchise landscape, combining innovation, operational efficiency, and strong consumer appeal under the highly recognizable brand “Famous Belgian Waffles.”