Loading...
Que Rica Premium Pili Nuts Packed At The Source:
Nuts and Seeds, Premium Food Products, Snacks
Pili Nuts: Plain, Salted, Truffle Pecorino, Coffee, Chocolate, Ube, Asin Tibuok, Miso Salted Caramel, Matcha
Pili Butter: Pili Butter 250 g
Bottled Foods & Ready-to-Eat Meals: Sinantolan, Vegan Laing, Tinutungan Chicken, Chicken Tocino (Pineapple-Cured), Laing Longganisa, Bicol Express variants
Phenomenon Group Inc., operating under its flagship brand Que Rica, is an innovative Filipino food company specializing in premium, locally-inspired gourmet products. Based in Biñan, Laguna, Philippines, the company was established with a mission to elevate Philippine culinary traditions and make them globally competitive through product innovation, ethical sourcing, and world-class branding.
The core focus of Phenomenon Group Inc. is to process, package, and export value-added Filipino food products, with a strong emphasis on regional ingredients such as pili nuts, coconut, and native spices. Under the brand Que Rica, the company brings gourmet interpretations of classic Filipino recipes and ingredients into contemporary, export-ready formats.
Phenomenon Group Inc. has built a diverse portfolio of gourmet food products primarily centered around premium pili nuts and traditional Bicolano cuisine. The offerings are divided into the following product categories:
Pili Nuts (Under Que Rica):
Pili Butter:
Ready-to-Eat Bottled Meals (Flordeli by Que Rica):
These offerings cater to health-conscious and gourmet food consumers, as well as international Filipino markets looking for shelf-stable, traditional yet upscale food products.
The company’s unique value proposition lies in its premium take on Filipino indigenous ingredients, especially pili nuts, which are sustainably sourced from Bicol farmers. The emphasis on gourmet craftsmanship, fair trade practices, and regional culinary authenticity sets Que Rica apart from mass-market Filipino food brands. Their use of Asin Tibuok (Philippine artisanal salt) and other heritage ingredients showcases a commitment to preserving culinary traditions while innovating for the modern palate.
While specific financial figures for Phenomenon Group Inc. are undisclosed due to its private nature, the brand’s presence in global gourmet fairs and listings in premium retail platforms (including Rustan’s and online gourmet stores) suggests solid revenue growth. The company’s upscale positioning allows for premium pricing, contributing to healthier margins compared to commodity food manufacturers.
Export activity has been verified through digital storefronts and specialty importers catering to Filipino expatriate communities in the U.S., Japan, and parts of Europe. Que Rica products are featured on various platforms that specialize in Southeast Asian gourmet items. According to trade listings and product directories, exports began in earnest around 2022, with volumes scaling incrementally to serve boutique grocery and gourmet retail stores abroad.
Phenomenon Group Inc. targets several key customer segments:
Que Rica's production processes comply with FDA Philippines food manufacturing regulations. The brand’s products are labeled in accordance with international standards, and export documentation is managed to meet market-specific compliance (particularly for Japan and the U.S.).
Que Rica has received high praise from food critics and influencers. A notable quote:
“The truffle pecorino pili nuts are one of the best local gourmet snacks I’ve had. It feels like something you'd find in a boutique shop in Europe — but it's proudly Filipino.” — (Food Blogger, Metro Manila)
Phenomenon Group Inc. and its brand Que Rica represent the future of Filipino food — one that honors heritage while embracing innovation, offering the world a taste of Philippine pride in every bite.
