Exhibiting at VIV Asia 2025

Messe Frankfurt (Shanghai) Co., Ltd. is the Chinese subsidiary of Messe Frankfurt GmbH, one of the world’s largest trade fair, congress, and event organizers with its own exhibition grounds. Established in Shanghai, China, this branch serves as a pivotal hub for organizing some of the most influential B2B trade shows and conferences across key industries in China and the broader Asia-Pacific region.

Core Business

Messe Frankfurt (Shanghai) operates in the international exhibition and events industry with primary business activities including:

• Trade Fair Organization
• Event and Conference Management
• Digital and Hybrid Event Solutions

The company supports global trade and knowledge exchange by hosting both domestic and international exhibitions across textiles, automotive, technology, safety, music, and energy sectors.

Product & Service Offerings

Messe Frankfurt (Shanghai) offers a diversified event portfolio tailored to meet the market needs of various industries.

Flagship Trade Fairs

• Automechanika Shanghai
  Asia’s largest automotive trade fair, attracting over 3,500 exhibitors and 150,000+ visitors annually. It covers the entire automotive supply chain including parts, electronics, repair, and services.

• Intertextile Shanghai Apparel Fabrics (Spring & Autumn Editions)
  A world-leading apparel fabric and accessories fair with over 4,000 exhibitors and 80,000+ buyers. Focus areas include functional textiles, sustainable materials, and fashion trends.

• Music China
  The largest musical instruments fair in Asia, featuring 2,000+ brands and 100,000 visitors from more than 80 countries.

Conferences and Forums

• PCIM Asia
  A professional conference and exhibition dedicated to power electronics and intelligent motion, attracting researchers and manufacturers from across the world.

• Intersec Forum
  A platform for security, safety, and building automation professionals to engage in policy and tech discussions.

Digital Events

• Hybrid Trade Fairs – Integration of on-site and virtual platforms for broader global access.
• Virtual Conferences – Interactive forums with digital exhibitor booths, matchmaking tools, and livestream sessions.

Specialization and Unique Selling Proposition (USP)

Messe Frankfurt (Shanghai)’s strengths lie in:

• Global Network Access via its German parent group and 30+ international subsidiaries
• Industry-Specific Expertise with vertical focus teams for each sector
• High-Value Buyer Programs ensuring quality B2B matchmaking
• Sustainability and Innovation Themes embedded across all events

Financials and Business Growth

Although subsidiary financials are not independently disclosed, Messe Frankfurt’s global performance reflects:

• Over €600 million annual revenue (2023)
• Operations in more than 190 countries
• Contribution from Messe Frankfurt Asia Holding Ltd. and its regional offices including Shanghai, Hong Kong, and Taiwan

Messe Frankfurt (Shanghai) plays a major role in driving the group's Asian revenue, with China being one of its top three contributor markets.

Shipment Records

As an event organizer, Messe Frankfurt (Shanghai) does not export physical goods. However, its events facilitate billions of dollars in trade transactions annually through on-site B2B engagements, product launches, and direct order placements across sectors like automotive parts, textiles, and industrial technology.

Target Market

The company targets:

• International exhibitors and buyers seeking to enter or expand in Asia
• Industry associations and government trade bodies
• SMEs and large enterprises needing exhibition platforms for brand positioning and lead generation
• Startups and innovators looking for visibility in key verticals

Capabilities

• Multi-venue capabilities including NECC Shanghai, SNIEC, and major Tier 1 Chinese cities
• Integrated digital platforms for visitor registration, matchmaking, and virtual expo experience
• Content-driven programming including seminars, panel talks, and live demos
• In-house logistics and exhibitor support from booth design to customs clearance advisory

Certifications and Compliance

• ISO 20121 Sustainable Event Management certification (parent group level)
• Compliance with UFI (Global Association of the Exhibition Industry) standards
• Endorsed by Chinese Ministry of Commerce and relevant industry associations

Customer Testimonials

“Automechanika Shanghai provides unparalleled access to Chinese and Asian buyers. It’s a must-attend event for us every year.”
— Global Sales Director, German Auto Parts Manufacturer

“Intertextile Shanghai continues to be our top sourcing show. The quality of exhibitors and trend forecasting is outstanding.”
— CEO, Textile Importer, Turkey

Major Achievements

• Hosts more than 30 events annually across multiple Chinese cities
• Named Top Exhibition Organizer in Asia-Pacific by industry peers
• Pioneer in hybrid exhibition models post-2020, offering seamless integration of physical and digital trade fair experiences
• Has helped launch over 10,000+ international brands into the Chinese market over the past decade

Messe Frankfurt (Shanghai) Co., Ltd. is a cornerstone of Asia’s exhibition ecosystem, fostering global trade, innovation, and industry collaboration through world-class event platforms that connect people, ideas, and markets.