MHP-Miracle Health Products Sdn Bhd is a prominent Malaysian manufacturer and exporter of organic, natural, and functional food and wellness products. Based in Semenyih, Selangor, the company operates under the flagship brand MHP-Miracle, offering a wide range of plant-based nutrition and health supplements. With a deep commitment to clean-label manufacturing and traditional Asian herbal knowledge, MHP has become a trusted name in Malaysia’s organic wellness industry.
Company Overview and Mission
Established in the early 2000s, MHP-Miracle Health Products Sdn Bhd was founded with a vision to provide premium quality health food products that combine scientific nutrition with traditional herbs and superfoods. The company caters to a growing segment of health-conscious consumers in Malaysia and across the ASEAN region.
Under the leadership of Tan Yang Enga, MHP has focused on product innovation, raw material integrity, and responsible sourcing, aligning its operations with global trends in plant-based nutrition, functional beverages, and gut health.
Product Portfolio
MHP-Miracle offers a wide array of products across several health-focused categories:
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Organic Phytomilk Series:
- Miracle Organic Millet Milk
- Millet Cocoa Milk
- Purple Potato Almond Milk
- High Calcium Oatmilk
- Soy Milk Powder
- Brown Rice Powder
- Tiger Milk Mushroom Powder with Rye Oat
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Natural Wild Honey Series:
- Super Wild Royal Honey
- Multiflora Wild Honey
- Raw Wild Honey
- Marvel Young Madu Istimewa & Terpilih
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Organic Vinegar Series:
- Apple Cider Vinegar with Wild Honey
- Lemon Vinegar, Plum Vinegar
- Black Bean Vinegar, Brown Rice Vinegar
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Organic Enzyme Series:
- Royal Tongkat Ali Enzyme
- Papaya, Pineapple, and Natto Enzymes
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Natural Salt & Seasoning Series:
- Sea Salt, Bamboo Salt, Himalayan Rock Salt
- Organic Soy Sauce, Black Vinegar, Whole Grains Vinegar, Mushroom Seasoning Granules
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Functional Powder & Supplements:
- Natural Pure Ginger Powder
- Probiotic + Prebiotic blends
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Wheat Noodles Series:
- Mee Sua, Spinach Panmee, Seaweed Panmee
- Quinoa, Pumpkin, Buckwheat, and Brown Rice Ramen
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MHP Glow Series:
- Papaya Glow, Apple Cider Glow, Kombu Teas
These products cater to vegan, gluten-free, diabetic-friendly, and clean-label dietary preferences.
Manufacturing and Quality Control
MHP’s manufacturing processes are designed for nutrient preservation and batch consistency:
- Cold milling, spray-drying, and freeze-drying technologies
- Batch-by-batch quality assurance testing
- In-house R&D lab for formulation innovation
- Raw material traceability across all product lines
Production is aligned with Malaysian GMP standards, and ingredients are sourced from certified organic farms and wild harvesters.
Certifications and Compliance
While specific certifications are not publicly disclosed, MHP products generally comply with:
- Malaysian Ministry of Health regulations
- Halal certification
- Organic certification from accredited Malaysian bodies
- Nutrition labeling according to ASEAN Codex standards
These standards allow export clearance to neighboring countries and ensure product safety and authenticity.
Export Reach and Market Penetration
MHP-Miracle exports primarily within the Asia-Pacific region, with growing demand from:
- Singapore, Indonesia, Brunei
- China (mainland and Hong Kong)
- Thailand, Vietnam, and the Philippines
Distribution is achieved through:
- Health food distributors
- Organic specialty retailers
- Online wellness marketplaces
- Direct-to-consumer website sales
The company’s flagship products such as Millet Milk and Super Wild Honey are popular among urban health seekers, plant-based consumers, and holistic wellness communities.
Strategic Positioning and Differentiators
MHP differentiates itself through:
- Functional food integration (e.g., tiger milk mushroom in milk powder)
- Local ingredient valorization (e.g., Malaysian wild honey, papaya enzyme)
- Product line depth across health drinks, supplements, seasoning, and meal alternatives
- Consistent branding under “Miracle” with strong consumer loyalty
MHP’s use of traditional herbs like Tongkat Ali, combined with modern gut health innovations, reflects its unique position in the Malaysian nutraceuticals space.
Marketing, Brand Development, and Retail Strategy
Although MHP maintains a limited digital footprint on social media, the company engages in:
- Community health seminars and roadshows
- Nutritional awareness campaigns
- Sampling partnerships with health stores
- Retail collaborations with local pharmacies and TCM outlets
The MHP Glow Series is particularly targeted toward younger consumers, blending beauty and digestive wellness in one format.
Future Outlook and Expansion
MHP is actively working toward:
- Expanded export licensing in the GCC and EU
- Developing a stronger e-commerce platform
- Introducing low-GI and sugar-free variants
- Increasing shelf-stable meal solutions for the aging population
The company is also exploring clinical validation studies on select SKUs such as Probiotic + Prebiotic Powder and Tiger Milk Mushroom Oat Formula.
With its deeply-rooted values in natural healing, scientific nutrition, and clean ingredient sourcing, MHP-Miracle Health Products Sdn Bhd continues to build a foundation for sustainable health food innovation from Malaysia to the world.
