MilleDeli Trading Co., Ltd. is a Bangkok-based food and beverage company specializing in the import, distribution, and OEM/ODM manufacturing of high-quality packaged foods across Southeast Asia. Recognized for its commitment to product innovation and quality assurance, MilleDeli operates as a key conduit between Asian markets and international food product sourcing, especially in the categories of jams, canned goods, and specialty teas.
Brief History
Established to meet the growing demand for premium imported food products in Thailand, MilleDeli Trading Co., Ltd. has expanded its business scope to include both B2B and B2C segments. Over the years, the company has built a diverse portfolio of functional and traditional food items catering to modern consumer tastes and dietary preferences.
Core Business
The company’s core business encompasses:
- Import and distribution of processed foods and beverages, with a focus on quality, authenticity, and regional taste preferences
- OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services, catering to brands and retailers looking to develop their private-label food products
- Brand representation and channel marketing for the Dayou brand in Thailand
MilleDeli supports its clients with end-to-end solutions from product development to shelf placement.
Product and Service Offerings
1. Leaf Tea Series:
- Flavors include:
- Broken black tea (Assam and Ceylon variants)
- Jasmine Maotai with high fragrance
- Special Jasmine Green Tea
- Sold in premium loose-leaf packaging, the tea series is primarily targeted at hotels, wellness cafes, and premium supermarkets
2. Fruit Jam Series:
- Core SKUs include:
- Blueberry, Cherry, Kiwi, Mango, Peach, Pineapple
- Specialty jams:
- Rosele Wax Apple Drink
- Osmanthus Wine Brewed Fruit-Flavor Jam
- Longan Jujube Sauce
- Sugar Candy Sydney Jam
- Positioned as multipurpose jams for both household and commercial bakery use
3. Can Series:
- High-demand canned items include:
- Canned oats
- Canned sugary mung bean
- Canned sugary red bean
- Canned white lotus
These products are favored by cafes and dessert chains across Thailand for ready-to-use applications.
Specialization and Core USP
MilleDeli’s unique value lies in its:
- Cross-border sourcing expertise for curated SKUs
- Proven capabilities in OEM/ODM partnerships, with an emphasis on regulatory compliance and packaging customization
- A strong logistics network that ensures low-MOQ bulk supply for SMEs and restaurant chains
- Representation of niche yet high-growth Asian flavor profiles (e.g., jujube, Maotai-infused teas, wax apple)
The company positions itself as a “flexible solutions provider” for both traditional and emerging food retailers.
Financial Performance
While MilleDeli does not publicly disclose its financial reports, market research and distributor reviews estimate:
- Annual turnover (2023): THB 28–35 million (~USD 800,000–1 million)
- Sales mix: 60% B2B, 30% D2C (online), 10% institutional
- 2023 growth: Estimated 25% YoY, driven by post-COVID HoReCa (Hotel-Restaurant-Café) sector recovery
Shipment and Export Records
Insights from import-export monitoring tools indicate:
- Product exports mainly to neighboring ASEAN markets like Laos, Myanmar, and Malaysia
- Most exported SKUs: Pineapple jam and red bean canned series
- Monthly average export volume: 3–5 tons across various categories
- Packaging customization in local languages offered for regional partners
Target Market
- Primary Segment: Mid-size F&B chains, bakeries, and specialty groceries across Thailand and neighboring ASEAN countries
- Secondary Segment: OEM clients seeking customized SKUs under private labels
- Distribution Channels: Direct B2B sales, online wholesale portals, and offline distributor network
MilleDeli also participates in trade fairs and product sampling programs to reach boutique chains and upmarket food retailers.
Capabilities
- OEM/ODM Manufacturing: Supported by partner factories with HACCP and GMP compliance
- Logistics: Central warehouse in Bangkok with regional cold-chain capabilities
- R&D and QC: In-house product development for flavor and texture optimization, with regular QA cycles
- Packaging: Customizable according to target geography (labels, size, compliance markings)
Certifications and Compliance Records
- Partner manufacturers are GMP and HACCP certified
- Products are Thai FDA registered
- All imported items undergo customs and health inspections, with COA (Certificate of Analysis) available on demand
Customer Testimonials
Sourced from Facebook interactions and B2B forums:
- “Reliable supplier for our dessert chain—quality is always consistent, and the turnaround is quick.” – Café Owner, Bangkok
- “Great partner for OEM jams, especially unique flavors like rosele and longan.” – Regional Distributor, Laos
Major Achievements
- Successful launch of Dayou fruit jams in 100+ retail stores across Bangkok in 2022
- Nominated for Top B2B Food Distributor Award 2023 by Thai Food Business Forum
- Recognized for OEM Private Label Excellence at the Thailand F&B Supply Expo 2024
MilleDeli Trading Co., Ltd. is strategically positioned to serve as a bridge between Thailand and the broader ASEAN food market, offering premium packaged food solutions backed by flexible business models, quality assurance, and market-ready innovation.
