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Exhibiting at International Food & Drink Event (IFE) 2025

2169
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Japanese Ingredients: Rice Vinegar, Sushi Seasoning, Mirin-style Sweet Seasoning (Honteri), Yuzu Ponzu, Shiragiku Vinegar

Condiments: Branston Pickle, Sarson's Vinegar, Haywards Pickled Vegetables, Dufrais Vinegar

Health Products: OSU Apple Cider Vinegar

Mizkan Euro Ltd is the European arm of Mizkan Group, a Japan-based global food manufacturer with a heritage dating back over 215 years. Based in London, United Kingdom, Mizkan Euro Ltd is a leading supplier of Japanese ingredients, vinegars, pickles, and culinary condiments across Europe, servicing food manufacturers, professional chefs, and retailers. The company has firmly positioned itself at the intersection of tradition and innovation by blending Japanese culinary craftsmanship with Western taste preferences.

Core Business

Mizkan Euro Ltd focuses on two core business categories:

  1. Japanese Culinary Ingredients – Primarily targeted toward foodservice and professional chefs through the Mizkan Chef platform
  2. Heritage British Brands – Targeting retail and wholesale sectors through iconic condiment and pickle lines

Its versatile product lines cater to a wide variety of customers, from Michelin-starred restaurants to grocery shoppers in the UK and EU.

Product and Service Offerings

  • Japanese Ingredients

    • Rice Vinegar
    • Sushi Seasoning
    • Honteri (Mirin-style sweet seasoning)
    • Shiragiku Vinegar
    • Yuzu Ponzu
    • White Grain Vinegar
  • Condiments and Pickles

    • Branston Pickle (original, small chunk, smooth)
    • Sarson’s Malt Vinegar
    • Haywards Pickled Vegetables (onions, gherkins, beetroot)
    • Dufrais Wine Vinegar
  • Health Products

    • OSU Apple Cider Vinegar with functional benefits (immunity, digestion, energy)

All products are offered in both retail and foodservice formats, including bulk packaging for commercial kitchens.

Specialisation and Core USP

Mizkan Euro’s unique value proposition lies in its ability to:

  • Combine centuries-old Japanese fermentation techniques with modern European culinary trends
  • Offer authentic Japanese ingredients tailored for European professional kitchens and food manufacturers
  • Manage globally recognized heritage brands in the UK with high household penetration
  • Maintain a multi-channel strategy — selling through B2B distribution, direct to foodservice, and retail grocery chains

Their dedicated culinary support team and Mizkan Chef portal provide recipe development, trend insights, and application techniques to professional chefs across Europe.

Financials

Mizkan Group’s global operations generate annual revenues exceeding $2 billion, with its European division contributing a significant share via strong brand equity in the UK. According to public financial filings in the UK, Mizkan Euro Ltd reported revenues of approximately £190 million in FY2022, driven by the combined sales of its British condiment brands and Japanese ingredient exports to European foodservice channels.

Shipment Records

Trade data platforms such as Volza and ImportYeti confirm that Mizkan Euro Ltd is involved in regular intra-EU and UK import/export shipments. These include:

  • Bulk vinegar and seasoning imports from Japan
  • Branston and Sarson’s exports to Ireland and other EU nations
  • Distribution into foodservice hubs in France, Germany, and the Netherlands

The company executes over 800 shipments annually, with efficient warehousing and third-party logistics across the UK and EU.

Target Market

Mizkan Euro’s diverse product portfolio caters to:

  • Professional chefs and commercial kitchens (Japanese ingredients)
  • UK households and grocery retail customers (condiments and pickles)
  • Health-conscious consumers (OSU apple cider vinegar)
  • Private label food manufacturers (bulk vinegars and sauces)

Their Japanese product line has seen growing demand among restaurants offering sushi, ramen, and contemporary Asian fusion menus.

Capabilities

  • Production Facilities: UK-based manufacturing sites for Branston, Sarson’s, and Haywards products
  • R&D and Culinary Innovation: Dedicated European culinary team supporting chefs and food manufacturers
  • Global Supply Chain: Integrated sourcing from Japan and Europe, with stable logistics networks
  • Multilingual Packaging and Customisation: Available for export customers in Europe and Asia

Certifications and Compliance Records

Mizkan Euro operates with rigorous quality assurance and safety systems:

  • BRCGS Food Safety Certification
  • ISO 22000 and ISO 9001
  • Sedex Ethical Trade Audits
  • Compliant with UK and EU food labeling and allergen declaration laws

Their vinegar and seasoning facilities adhere to both traditional Japanese brewing techniques and modern manufacturing standards.

Customer Testimonials

“Mizkan’s Honteri is a game-changer in our sushi preparation. The flavor is consistent and chefs appreciate the guidance from their culinary team.”
— Head Chef, Pan-Asian Restaurant Group, London

“Branston is a staple brand in our UK condiment section. It remains a favorite with both heritage consumers and younger shoppers.”
— Grocery Category Manager, UK Supermarket Chain

Major Achievements

  • Acquisition of Branston, Sarson’s, and Haywards brands from Premier Foods in 2012 for £92.5 million
  • Launch of Mizkan Chef platform to support foodservice partners with Japanese recipe innovation
  • Expansion into European hospitality markets with a dedicated sales force and culinary team
  • Growth of OSU functional vinegar line in response to health and wellness trends
  • Participation in global food events such as SIAL Paris, Anuga, and Taste of London

Mizkan Euro Ltd continues to build on its dual legacy — blending the authenticity of Japanese cuisine with the familiarity of beloved British brands — to deliver flavor solutions that inspire chefs, delight consumers, and lead food innovation across Europe.