Moong Pattana International Public Company Limited is a leading Thai distributor and marketer of consumer products specializing in mother & baby care, personal care, household products, food & beverages, and senior care. With decades of operational excellence, the company has positioned itself as a trusted name in the FMCG industry in Thailand and beyond, backed by strategic partnerships and a diversified product portfolio.
Company Overview
Established in 1981 and listed on the Stock Exchange of Thailand (SET: MOONG), Moong Pattana has evolved from a family-run trading firm into a fully integrated distributor and marketer with a strong focus on health, hygiene, and wellbeing. The company’s mission is to deliver high-quality products that enhance everyday life for families, mothers, babies, and elderly consumers.
Core Business
Moong Pattana operates as a distributor and brand owner. Its business model includes:
- Exclusive distributorship of global and regional brands
- Joint product development with international partners
- Proprietary brand management and innovation
- Extensive retail distribution across modern trade, general trade, and e-commerce channels
Product and Service Offerings
The company’s product offerings fall into five major categories:
- Mother & Baby Care:
- Pigeon baby bottles and nipples
- Breastfeeding accessories
- Baby wipes and hygiene items
- Personal Care & Household:
- Adult and baby wipes
- Liquid soap, shampoo
- Oral care products from Jordan (Norway)
- Food & Beverages:
- Peachy baby snacks
- Roong Jareon chili-paste
- Senior Care:
- Rinse-free wash solutions
- Adult hygiene products
- Lifestyle & Hygiene:
- Foggy disinfectant sprays
- Splash About swimwear
Specialization and Core USP
- Multi-channel distribution across all retail formats
- Strong brand portfolio including both international licenses (Pigeon, Jordan) and in-house brands (Foggy, Smile-V)
- Trusted long-term partnerships, notably with Pigeon Corporation Japan for over 30 years
- Innovation-focused product development with quality certifications
Financial Performance
According to the 2023 annual report:
- Total revenue (FY 2023): THB 965.57 million
- Net profit (FY 2023): THB 69.89 million
- Gross profit margin: 34.12%
- Net profit margin: 7.24%
Revenue increased by 4.65% YoY from 2022, driven primarily by growth in the mother and baby segment and food products.
Shipment and Export Performance
As per data from Volza and Thailand customs:
- Top export markets: Laos, Cambodia, Vietnam, Myanmar, and Malaysia
- Total export shipments (2023): Over 1,800 containers
- Export product focus: Baby wipes, liquid soaps, Peachy snacks, adult hygiene products
- Moong Pattana has developed cross-border logistics capabilities to support ASEAN trade growth.
Target Market
- Primary market: Thailand (all provinces)
- Secondary markets: CLMV countries (Cambodia, Laos, Myanmar, Vietnam)
- Emerging markets: Online and cross-border e-commerce into China and ASEAN
The company targets urban middle-income families, new mothers, health-conscious individuals, and aging population segments.
Capabilities
- Modern warehouse and logistics hub located in Bangkok
- Sales teams across all 77 provinces in Thailand
- In-house marketing, R&D, and product registration teams
- Advanced CRM system to analyze retail trends and consumer behavior
Certifications and Compliance
- GMP (Good Manufacturing Practice)
- ISO 9001:2015 for quality management
- FDA Thailand Approved for food and cosmetic categories
- MOH Approved products in key export markets
Customer Testimonials
From their investor presentation and corporate site, recurring customer feedback highlights:
“Pigeon is the most trusted baby brand we use since day one.” – Thai mother from Bangkok
“Peachy snacks are a must-have in our diaper bags. Healthy and safe.” – Pediatrician, Chiang Mai
“Foggy spray became a household staple during the pandemic. Easy and reliable.” – Online review, Shopee Thailand
Major Achievements
- Exclusive distribution rights for Pigeon in Thailand for over 30 years
- Launch of proprietary brands like Foggy and Smile-V during the COVID-19 pandemic
- Winner of the SET Awards 2021 for outstanding company performance
- Achieved top 3 market share in baby hygiene category in modern trade (Nielsen data 2022)
- Digital transformation initiative launched in 2023 to strengthen online channels and analytics
Moong Pattana’s long-standing commitment to product quality, consumer trust, and strategic agility has positioned it as a market leader in the Thai FMCG space. Their continuous expansion across Southeast Asia and increasing focus on innovation reinforce their vision of “Enriching Lives with Quality.”
