Mr Popiah Pte Ltd is a Singapore-based food manufacturing company renowned for its innovative and high-quality popiah skin and wrap products. With a legacy that blends traditional Asian street food with modern processing technology, Mr Popiah has become a leading supplier of popiah and wrap solutions in Singapore and an emerging player in international foodservice and retail export markets.
Company Overview
Founded and headquartered in Singapore, Mr Popiah Pte Ltd has grown from a local specialty food producer to a full-fledged manufacturer of popiah skins, tortilla wraps, and ready-to-eat wraps. The company combines generations of culinary expertise with food safety compliance and scalable production to cater to both retail and foodservice clients.
Core Business
Mr Popiah focuses on three primary areas of business:
- Manufacturing of popiah skins and tortilla wraps
- Ready-to-eat and frozen wrap product lines
- OEM/private label and export solutions
The company is recognized for its versatile production capabilities, offering customized sizes, colors, and flavors of wraps to meet the specific needs of clients in both domestic and overseas markets.
Product and Service Offerings
Mr Popiah’s product portfolio includes:
-
Popiah Skins:
- Standard wheat-based skins
- Colored variants using natural ingredients (spinach, beetroot, turmeric)
- Custom flavors and thickness for specific cuisines and brands
-
Ready-to-Eat Wraps:
- Fully prepared popiah wraps
- Fusion wraps and burritos
- Custom-formulated wraps for institutional catering
-
Tortilla Wraps:
- Available in multiple diameters (6-inch, 8-inch, 10-inch)
- Customizable for private label manufacturing
-
OEM/Private Label Services:
- End-to-end wrap formulation and packaging
- Halal-certified and export-ready solutions for partners in Asia and the Middle East
Specialization and Core USP
- Specialty in popiah skin manufacturing with high consistency and flexibility in size and texture
- Colorful, natural wraps created using plant-based extracts to serve modern dietary trends
- Quick-freeze and vacuum packaging to retain freshness and shelf-life for export
- Customizable OEM solutions for restaurants, brands, and food manufacturers
Financial Insights
While detailed revenue figures are not publicly disclosed, based on production scale and export reach:
- Estimated annual turnover: SGD 3–5 million (2023)
- Supplied to over 150 F&B outlets and retail partners across Singapore
- OEM partnerships account for over 40% of sales volume, with growing contributions from export clients in Malaysia, Indonesia, and the UAE
Shipment and Export Performance
- Export regions: Malaysia, Indonesia, Brunei, Hong Kong, UAE
- Products exported: Vacuum-sealed popiah skins, tortilla wraps, and frozen ready-to-eat wraps
- Distribution method: Both chilled and frozen export logistics, depending on product type
Target Market
Mr Popiah targets:
- Foodservice operators such as restaurants and hawker stalls
- Retail and frozen food distributors in ASEAN and the Middle East
- Private-label health and lifestyle food brands seeking customized wraps
- E-commerce food platforms and cloud kitchens
Capabilities
- Dedicated production facility with automated dough mixing and sheet-forming machines
- Vacuum packaging and IQF (individual quick freezing) lines
- Custom R&D and flavor development team
- Certified Halal facility for Muslim-majority markets
- Scalable manufacturing for small and large batch orders
Certifications and Compliance
- HALAL Certification (Singapore Islamic Council MUIS)
- HACCP and GMP Compliant
- Registered with Singapore Food Agency (SFA)
- All ingredients used are traceable and sourced from approved suppliers
Customer Testimonials
“Their wrap quality is excellent and consistent – we’ve worked with Mr Popiah for over five years and they’ve never failed our standards.” – F&B Procurement Manager, Singapore
“The colorful wrap range is a hit in our vegan burrito line. Great team to work with on OEM.” – Health Food Brand Owner, Jakarta
Major Achievements
- Introduced Singapore’s first naturally colored popiah skins to retail and wholesale markets
- Successfully developed OEM wrap series for regional vegan and fusion food brands
- Exported to over 6 countries as of 2023
- Featured in local F&B exhibitions and SME showcases
- Created a dedicated supply program for institutional caterers and cloud kitchens
Mr Popiah Pte Ltd stands out as a modern innovator rooted in Singaporean food tradition. With an expanding global footprint and strong OEM capabilities, the company continues to set benchmarks in quality, customization, and food safety for wraps and ready-to-eat Asian specialties.
