Exhibiting at CMPL Expo 2025

Muffin Man, headquartered in Hyderabad, India, is a specialized bakery and food manufacturing company offering high-quality baked goods with a strong focus on diet, nutrition, and health-conscious formulations. As a contract and private label manufacturer, Muffin Man caters to brands, retailers, and institutional buyers seeking innovative, clean-label bakery solutions tailored to modern dietary preferences.

Core Business

Muffin Man’s core operations include the development, formulation, and mass production of a wide array of bakery products. Their offerings are designed for health-conscious consumers and specific dietary needs such as sugar-free, millet-based, and toddler-friendly products. The company collaborates with nutrition experts to ensure that their baked goods are nutritionally balanced without compromising on taste or shelf life.

Product and Service Offerings

• Standard Bakery Products:

  • Muffins (assorted flavors and sizes)
  • Cookies (classic, flavored)
  • Cakes and Cupcakes
  • Biscuits and Tea-time Snacks
  • Rusks (regular and multi-grain)

• Health & Specialty Baked Goods:

  • Millet Cookies: Rich in fiber and essential nutrients, designed for holistic snacking.
  • Sugar-Free Cookies: Diabetic-friendly, made with natural sweeteners.
  • Toddler Cookies: Mildly sweetened, nutrient-dense cookies developed for infants and toddlers with clean-label ingredients.

These products are developed with attention to ingredient quality, shelf stability, and consumer health demands, making them suitable for both daily consumption and niche dietary requirements.

Specialization and Core USP

Muffin Man’s USP lies in its ability to blend artisanal bakery traditions with functional nutrition. The company leverages millets and whole grains, sugar alternatives, and natural flavorings to create bakery items that support wellness goals. Its private label capabilities allow brands to launch custom recipes under their own name, while benefiting from Muffin Man’s formulation and production expertise.

With growing demand for healthy snacks in both retail and institutional segments, Muffin Man stands out as a partner of choice for clean-label, additive-free bakery solutions.

Financials

Although financial data is not publicly available, the company’s expansion into specialty baked goods and partnerships with brands focused on toddler nutrition and diabetic-friendly foods indicates sustained revenue growth. Muffin Man operates within the high-demand segment of value-added bakery and functional foods, which has seen annual market growth of over 15% in India.

Shipment Data

While detailed export data is not disclosed, Muffin Man primarily services the domestic Indian market with a growing presence in institutional and brand-led private label contracts. The company is exploring regional export opportunities in the Gulf and Southeast Asia, where Indian bakery products have growing appeal among diaspora and health-conscious consumers.

Target Market

Muffin Man serves a diverse customer base, including:

• Health-focused Retail Brands seeking private label baked goods
• E-commerce Wellness Retailers
• Nutritionists and Dieticians recommending sugar-free or toddler-friendly products
• Corporate and Institutional Buyers sourcing bulk snacks for cafeterias or food programs
• Baby Food Brands requiring custom toddler cookie formulations

Their formulation expertise and clean-label approach make them especially attractive to start-ups and wellness brands.

Capabilities

• R&D for health-based and functional bakery formulations
• Small and large batch manufacturing capacity
• Clean-room baking and allergen-controlled facilities
• Custom flavor and ingredient integration
• Packaging support for both institutional and retail formats

Certifications and Compliance Records

Although specific certifications are not published, Muffin Man is expected to adhere to:

• FSSAI (Food Safety and Standards Authority of India)
• GMP (Good Manufacturing Practice) for food production
• Nutritional labeling standards
• Child-safe ingredient protocols for toddler products

These ensure quality and safety, particularly for sensitive consumer groups.

Customer Testimonials

Client feedback from LinkedIn and B2B partners indicates high satisfaction with Muffin Man’s responsiveness, flavor innovation, and product quality. Brands working with the company on private label projects commend its ability to maintain consistency across SKUs and fulfill bulk orders on time.

Major Achievements

• Developed over 100+ bakery SKUs across standard and health categories
• Successfully launched sugar-free cookie lines for wellness brands
• Partnered with toddler food brands to introduce age-specific bakery snacks
• Maintained clean-label status across formulations with no artificial additives
• Built a strong presence in Hyderabad and southern India as a contract bakery specialist

Muffin Man continues to redefine the bakery landscape by merging taste, tradition, and nutritional integrity—making it a trusted ally for brands and businesses in the functional food segment.