Exhibiting at Thaifex - Anuga Asia 2025

Musarium Co., Ltd., based in Hat Yai, Thailand, is an innovative food technology startup specializing in banana-based nutrition solutions. The company has positioned itself at the intersection of sustainability, health, and agricultural innovation by transforming local agricultural waste—especially unripe bananas—into high-nutrient functional food products. Through its flagship brand "Musawa", Musarium aims to address both food security and wellness trends across Asia.

Core Business

Musarium’s primary business lies in the development and commercialization of functional food ingredients and ready-to-eat products derived from unripe green bananas. The company operates under a vertically integrated model, sourcing raw bananas from local Thai farmers, processing them using proprietary techniques, and marketing the outputs under health-forward branding.

Product and Service Offerings

• Green Banana Flour:

  • Rich in resistant starch and prebiotics
  • Gluten-free and suitable for diabetic-friendly diets
  • Applied in baking, smoothies, and cereals

• Cereal and Snack Innovations (Musawa Brand):

  • Banana-rice blends with added functional ingredients
  • Low glycemic index, high-fiber content
  • Instant mixes for modern consumers

• Health Food Formulations:

  • Focused on gut health, satiety, and metabolic benefits
  • R&D services for functional food development

Specialization and Core USP

• Upcycled Nutrition: Transforms surplus or waste-grade bananas into valuable health products
• Functional Food Focus: Rich in dietary fiber (resistant starch), potassium, and non-digestible carbohydrates that aid in blood sugar regulation
• Sustainability-Driven: Circular economy model reduces food waste and carbon footprint
• Local Empowerment: Sources unripe bananas from small-scale farmers, supporting community agriculture

Financial and Export Performance

As a young and growing enterprise, Musarium is primarily funded through grants and private investments from health food accelerators and innovation hubs. While precise revenue figures are not publicly available, key milestones include:

• Selected as a featured startup at THAIFEX-Anuga Asia 2020
• Initial pilot exports to Singapore and Vietnam in 2023
• Domestic retail partnerships with health food stores in Bangkok and southern Thailand

The company is currently scaling up production capacity to meet growing demand from ASEAN and East Asian health-conscious consumers.

Target Markets

• Health-Conscious Consumers: Individuals seeking low-GI, high-fiber alternatives
• Functional Food Retailers and Distributors: In both domestic Thai and export markets
• Food Manufacturers: Looking for gluten-free or fiber-enhancing ingredients
• Export Markets: ASEAN region, China, Japan, and the Middle East (Halal-compliant products)

Capabilities

• In-house R&D Lab for food innovation and custom formulation
• Pilot Manufacturing Facility in Songkhla Province
• Custom Packaging and Labeling for private labels
• Cold Chain & Dry Chain Logistics for ingredient preservation

Certifications and Compliance

• Thai FDA Registered
• Halal Certification in Progress for expanded Middle Eastern market access
• Environmental Impact Compliance: Waste-to-value methodology aligned with SDG goals

Customer Testimonials

Feedback from early adopters highlights the nutritional value and digestive benefits of Musarium’s green banana flour and Musawa cereal. Retailers cite its clean ingredient label, innovative story, and suitability for special diets (diabetic, gluten-free, vegan) as strong consumer pull factors.

Major Achievements

• Finalist at THAIFEX-Anuga Asia Innovation Pavilion 2020
• Successfully launched "Musawa" brand with functional cereal into Thai retail outlets
• Collaborated with Kasetsart University on banana starch and gut health research
• Secured early-stage angel funding for capacity expansion and R&D scaling
• Video Feature and Market Recognition through TAIFEX Asia and government innovation portals