Exhibiting at Thaifex - Anuga Asia 2025

Nature Zelection Co., Ltd., operating under the brand Muse Homemade, is a Thailand-based premium ice cream manufacturer known for its artisanal approach and flavor diversity. Located in Nonthaburi, the company has become a benchmark for handcrafted frozen desserts in Thailand, combining local ingenuity with high-quality ingredients to produce over 70 unique ice cream flavors. Nature Zelection also provides OEM services for clients seeking tailored frozen dessert solutions.

Company Vision and History

Founded with a passion for authentic taste and food artistry, Nature Zelection Co., Ltd. focuses on delivering handmade ice cream products using carefully sourced ingredients, natural flavorings, and small-batch production methods. The brand Muse Homemade emphasizes craftsmanship, quality, and creativity in every scoop.

Product Portfolio

Muse Homemade offers a diverse range of frozen treats designed for gourmet consumers, hospitality businesses, and corporate clients.

1. Premium Ice Cream

• More than 70 flavors including:
  • Chocolate Malt
  • Hokkaido Milk
  • Thai tea, Matcha, Coconut, Mango Sticky Rice, Durian, and more
• Known for:
  • Rich, dense texture using high-quality cream and milk
  • No artificial coloring or flavoring
  • Low overrun (air incorporation) for maximum creaminess

2. Traditional Thai Desserts

• Loi Kaew: A classic Thai chilled fruit dessert served in syrup, customized for modern presentation and catering needs.

3. OEM and Private Label Services

• Customized product development for:
  • Restaurants
  • Boutique cafes
  • Hospitality chains
  • Retail distributors
• Services include recipe development, packaging design, and private branding.

Muse Homemade serves both retail and wholesale markets with tailored offerings for each segment.

Manufacturing and Capabilities

Muse Homemade operates a food-grade production facility that maintains:

• Cold chain management for consistent storage and distribution
• Batch freezer systems to ensure artisanal texture
• Customized packaging lines for individual clients
• In-house quality control for hygiene and consistency

The company maintains agility by producing in small batches, allowing it to quickly introduce seasonal and market-specific flavors.

Quality Standards and Ingredients

Muse Homemade prides itself on clean-label ingredients:

• No preservatives
• No artificial colors or flavors
• Use of fresh dairy, Thai fruits, imported matcha, and premium cocoa

Although specific certifications like HACCP or GMP are not listed, the brand’s export readiness and consistent product quality indicate compliance with domestic food safety laws and readiness for international certification upon request.

Leadership and Contact

• Founder and CEO: Nawarath Pongpisitsakul
• Email: admin@musehomemade.com
• Phone: +66-2-042-8167, +66-81-555-7077

Nature Zelection’s leadership focuses on innovation and customer-centric product development, positioning the company as a flexible and responsive partner in the frozen dessert industry.

Market Position and Export Orientation

While the brand primarily serves the domestic Thai market through premium hotels, cafes, and foodservice channels, it is also capable of supporting:

• Export orders
• OEM development for overseas boutique brands
• Collaborations with gourmet and health-conscious food distributors

Their strong foundation in product customization makes them an ideal partner for emerging frozen dessert brands across Asia and the Middle East.

Brand Identity: Muse Homemade

Muse Homemade is more than a product line; it represents the company’s philosophy of crafting desserts that inspire joy and nostalgia. Each product is positioned as a "homemade indulgence"—balancing tradition, innovation, and artistry.

Strategic Differentiators

• High flavor variety unmatched in the local handmade ice cream segment
• Customization and flexibility in product development
• Emphasis on natural, clean-label recipes
• Strong OEM capability for partners looking to enter the artisanal dessert market

Conclusion

Nature Zelection Co., Ltd., through its Muse Homemade brand, represents Thailand’s evolving frozen dessert landscape with a blend of quality, authenticity, and customization. As both a product innovator and OEM partner, the company continues to set itself apart in Southeast Asia’s premium dessert market, offering scalable solutions for gourmet clients and private label partners worldwide.