Nature's Fresh Pineapples Inc., established in September 2006 and headquartered in Davao City, Philippines, is a leading agricultural export company specializing in premium-quality MD2 pineapples. With a focus on freshness, sustainability, and global distribution, the company has positioned itself as a key supplier of fresh produce from the Philippines to international markets.
Core Business and Product Portfolio
Nature's Fresh Pineapples Inc. focuses on the cultivation, processing, and export of high-grade pineapple products, particularly:
- Fresh MD2 Pineapples: Known for their uniform sweetness, low acidity, and extended shelf life, these pineapples are the company’s flagship export.
- Pineapple Chunks: Prepared fresh from the same MD2 variety, tailored for consumer and foodservice segments.
- Pineapple-Based Products: Offered in various cuts and packaging formats for retail and institutional use.
These products are grown in Bukidnon, a region with ideal agro-climatic conditions for pineapple cultivation, and are processed in accredited packing facilities that ensure quality and compliance with global standards.
Unique Selling Proposition
The company specializes in MD2 pineapple cultivation—a variety prized for its deep sweetness and long shelf life. Nature's Fresh leverages advanced agricultural techniques, including crop rotation, integrated pest management, and sustainable irrigation systems, ensuring consistently high-quality fruit.
Its ability to deliver pineapples with no acidic aftertaste has led to strong consumer satisfaction and branding, reinforced by their popular #NoAsimFace campaign.
Market Presence and Export Reach
Nature’s Fresh Pineapples has expanded its export footprint to include:
- South Korea
- Middle East
- Select countries in Asia
The company has consistently met export-grade standards and continues to grow its overseas market share through direct trade partnerships and online visibility.
Operational Infrastructure
- Main Office: Davao City, Philippines
- Packing House: Bukidnon, Philippines
- Contact Lines: +63 (082) 241-7171, +63 (082) 327-6114, +63 (082) 295-6296
Their packing house received a Certificate of Accreditation of Package Facility from the Bureau of Plant Industry in July 2021, validating its adherence to export sanitation and food handling standards.
Certifications and Compliance
- Certificate of Accreditation (Bureau of Plant Industry, July 2021)
- Compliant with Philippine export requirements for fresh fruit
- Operational practices aligned with phytosanitary protocols for international shipping
Brand and Marketing
- Brand: Nature’s Fresh
- Engages in digital campaigns highlighting product benefits (e.g., “healthy snack”, “no asim face”)
- Active presence on Facebook and YouTube for outreach and brand engagement
Social Media and Consumer Interaction
- Facebook: facebook.com/naturesfreshph
- YouTube: Nature’s Fresh Pineapples Inc. Channel
Online engagement focuses on nutrition education, behind-the-scenes of farming operations, and customer testimonials, enhancing transparency and brand loyalty.
Customer Testimonials and Feedback
While specific testimonials are not listed, frequent social media interactions, promotional campaigns, and returning buyers in export markets indicate high customer satisfaction and product consistency.
Major Achievements
- Continuous export of MD2 pineapples since 2006
- Gained BPI certification for its packaging facility
- Successfully penetrated high-demand markets in Asia and the Middle East
- Built a recognizable consumer brand through effective digital outreach
Nature’s Fresh Pineapples Inc. continues to lead the Philippine pineapple export sector by delivering premium-quality, sustainably farmed produce that meets the evolving needs of global consumers.