Product Offerings
Products:
Spirits: Tequila, Mezcal, Vodka, Rum, Whiskey
Wines: Red, White, Rosé, Sparkling
Specialty Beverages: Umeshu, Shochu, Liqueurs
Navarro Bros. Trading & Import Co. is a San Antonio, Texas-based importer and distributor specializing in premium alcoholic beverages with a strong focus on artisanal spirits and fine wines from Latin America and other global regions. Known for its boutique selection and emphasis on cultural authenticity, Navarro Brothers has built a reputation as a leading supplier to upscale hospitality venues and beverage retailers across the United States.
Core Business and Product Offerings
Navarro Brothers curates and distributes a diverse portfolio of alcoholic beverages that cater to discerning consumers and on-premise establishments seeking unique, high-quality products.
Primary Product Categories:
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Spirits:
- Tequila: Including premium and small-batch expressions under brands like Aquimia and El Perrito
- Mezcal: Artisanal distillations sourced from family-owned producers in Oaxaca
- Vodka, Rum, Whiskey: Global selections with emerging craft labels
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Wines:
- Suriterra Wines: Exclusive range of red, white, rosé, and sparkling wines imported from select vineyards
- Varietals include Tempranillo, Sauvignon Blanc, Chardonnay, Malbec, and sparkling cuvées
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Specialty Beverages:
- Shochu and Umeshu: Japanese imports appealing to Asian-fusion cuisine markets
- Liqueurs and Craft Mixers: Targeting craft cocktail programs in high-end bars and lounges
All products are carefully selected for flavor integrity, production heritage, and brand story alignment with modern consumer trends.
Unique Selling Proposition (USP)
Navarro Brothers stands out in the crowded import and distribution market through:
- Boutique Portfolio – Focused on artisanal, small-batch producers rather than mass-market brands
- Market Differentiation – Emphasis on tequila and mezcal as cultural expressions, not just commodities
- Regional Expertise – Deep relationships with distilleries and wineries in Mexico, Argentina, and Spain
- Personalized Service – Custom sales support and brand education for beverage directors and sommeliers
The company actively cultivates brands that resonate with a younger, quality-conscious, and culturally aware consumer base.
Target Market
Navarro Brothers primarily serves:
- Upscale restaurants and cocktail bars
- Wine and spirits specialty retailers
- Resort and hospitality chains
- Craft liquor stores
- Cultural event organizers and beverage festivals
Its clients range from Michelin-starred dining establishments to boutique bottle shops seeking limited-edition releases and exclusive rights.
Market Presence and Sales Channels
Navarro Brothers operates through a direct distribution and wholesale model, with a focus on strategic channel partnerships:
- Direct sales to licensed accounts in Texas and expanding markets
- Online product catalog for account-managed orders
- Event sampling and brand activation at trade expos and food festivals
- Collaborations with mixologists and sommeliers to build market recognition
They do not operate as a public retailer but support on-premise and off-premise partners with brand materials and training.
Capabilities and Logistics
Navarro Brothers coordinates its operations from its San Antonio hub:
- Import logistics including customs clearance, bonded warehousing, and temperature-controlled storage
- Brand development support with marketing, packaging consultation, and educational tastings
- Salesforce CRM for client account tracking, volume analytics, and seasonal promotion planning
They emphasize efficient turnaround, compliance with TABC regulations, and consistent inventory flow for regular account orders.
Shipment Records and Import Activity
As a registered U.S. importer, Navarro Brothers regularly ships and receives international alcoholic beverages. Trade sources indicate:
- Frequent imports from Jalisco and Oaxaca, Mexico – Tequila and mezcal suppliers
- Wine shipments from Spain and Argentina – Suriterra and other boutique labels
- Domestic distribution focused in Texas, with growing presence in neighboring states like New Mexico and Louisiana
Product batches are carefully tracked and matched to limited distribution deals, maintaining exclusivity for select markets.
Certifications and Compliance
Navarro Brothers operates with full legal compliance for alcohol import and distribution:
- Federal Basic Permit under TTB (Alcohol and Tobacco Tax and Trade Bureau)
- TABC license for wholesale distribution in Texas
- Product-level COLA (Certificate of Label Approval) for all imported brands
- Strict lot and label management for traceability and batch identification
Their regulatory team ensures seamless customs documentation, tax filings, and labeling for U.S. retail standards.
Financial Overview
While private and not publicly reporting revenue, industry benchmarks suggest:
- Estimated annual revenue: USD $5 million to $10 million
- Average SKU count: Over 100 unique products across spirits and wines
- Top sellers: Premium tequila and mezcal represent 60–70% of total sales
- Customer retention rate: Estimated over 80% due to high-quality service and niche portfolio
Their boutique approach allows for higher margins and strategic growth rather than mass volume distribution.
Customer Testimonials
Navarro Brothers has earned praise from clients for quality, service, and exclusivity:
“Navarro's tequila lineup has been a game-changer for our craft cocktail program — our guests love the story behind each bottle.” – Bar Manager, Austin
“They bring in labels I can't find anywhere else. Their wines are always balanced, and their mezcal options are truly artisanal.” – Sommelier, Dallas
“Working with Navarro is like having a personal curator for our spirits shelf. Great support and dependable delivery.” – Specialty Retail Buyer, Houston
Major Achievements
- Exclusive U.S. importer for Aquimia Tequila and Suriterra Wines
- Featured in Texas Wine & Spirits Expo
- Recognized by regional F&B magazines for its boutique curation model
- Successfully introduced El Perrito Tequila to over 120 retail locations in Texas
- Supported craft mixology events and mezcal tastings across the Southwest
Navarro Bros. Trading & Import Co. continues to shape the future of premium beverage distribution by championing craft producers, honoring cultural origins, and delivering exceptional products to the U.S. market.