Ngosiok Marketing is a Cebu City-based food manufacturing company in the Philippines specializing in the production and distribution of high-quality noodles under the iconic Super Q brand. With deep roots in Filipino culinary tradition and over four decades of operational excellence, the company has become a household name in the noodle industry, both domestically and internationally.
Company Overview
Founded and operated by the Ngosiok family, the company has grown from a local distributor into a full-scale manufacturer and exporter of bihon, pancit canton, misua, and other noodle varieties. The company blends time-honored Filipino recipes with efficient manufacturing practices, delivering consistent product quality that meets both mass market and premium consumer expectations.
Product Portfolio
Ngosiok Marketing’s diverse noodle product range includes:
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Bihon (Rice Noodles):
- Super Q Golden Bihon
- Golden Q Bihon
- Yellow Q Bihon
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Palabok (Thick Rice Noodles):
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Noodles (Wheat and Egg-Based):
- Super Q Pansit Canton
- Long Life Pansit Canton
- Super Q Misua
- Q1 Misua
- First Choice Steamed Noodle
- First Choice Egg Noodle
- First Choice Fresh Miki
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Pasta and Imported Products:
- Distributes pasta brands like Ideal, Sunshine, Sunmac, and Australian Harvest through an exclusive arrangement with Ideal Macaroni & Spaghetti Factory, Inc. for the province of Cebu.
These products are staples in Filipino kitchens and are also gaining traction in overseas markets due to their quality and cultural authenticity.
Specialization & USP
Ngosiok Marketing’s unique advantages include:
- Proprietary recipes and formulations refined over generations.
- Strong brand equity in the Philippines, especially with the Super Q line.
- Versatile product packaging, suited for both retail and foodservice segments.
- A seamless supply chain that spans raw material procurement, manufacturing, and distribution.
Target Markets
Ngosiok Marketing targets:
- Retail consumers through supermarkets and sari-sari stores across the Philippines.
- Export markets, primarily serving overseas Filipino communities in the U.S., Canada, and the Middle East.
- Foodservice clients, including carinderias, restaurants, and caterers.
Its product line is especially popular among Filipino expatriate communities who seek authentic ingredients for traditional dishes.
Financials
While private and family-run, the scale of operations and brand dominance suggest:
- Annual revenue estimates in the hundreds of millions of PHP.
- High volume distribution across Visayas and Mindanao regions.
- Export growth fueled by increased overseas Filipino consumption.
Shipment & Distribution
- Distribution Hub: Headquartered in Cebu City, with regional distribution points.
- Export Destinations: United States, Canada, Saudi Arabia, UAE, and more.
- Logistics Network: Combines direct shipments, local distributors, and regional warehousing to ensure widespread availability.
Certifications & Compliance
- Products are registered with the Philippine FDA for food safety and compliance.
- Follows Halal certification for selected export SKUs.
- Adheres to packaging and labeling standards required for U.S. and GCC markets.
Capabilities
- In-house manufacturing facilities capable of high-volume production runs.
- Private labeling services for clients seeking customized noodle products.
- Distributorship network for international pasta brands in Cebu and nearby regions.
- Recipe development support for foodservice clients.
Customer Feedback & Brand Sentiment
Market research and anecdotal reviews indicate:
- High levels of consumer trust and brand recall for the Super Q product line.
- Frequent use of Super Q noodles in Filipino comfort foods such as pancit bihon, palabok, and misua soup.
- Appreciation for product consistency, flavor, and value.
Achievements
- Established Super Q as one of the top noodle brands in the Philippines.
- Expanded international footprint by catering to Filipino overseas markets.
- Secured exclusive distributorship for Ideal pasta brands in Cebu, strengthening its imported goods portfolio.
Ngosiok Marketing continues to lead the Filipino noodle industry with its commitment to quality, cultural authenticity, and scalable production, solidifying its position as a key player in Southeast Asia’s food manufacturing sector.
