Exhibiting at Thaifex - Anuga Asia 2025

Ngosiok Marketing, established in 1943 and based in Cebu City, Philippines, is one of the country’s most prominent and enduring food manufacturers, known for its flagship noodle brand Super Q. Over the decades, the company has evolved from a local business into a global exporter of cornstarch and wheat-based noodle products, catering to millions of consumers across multiple continents.

Core Business and Product Range

Ngosiok Marketing specializes in the manufacturing, packaging, and distribution of high-quality dry noodles. Its product portfolio is diverse and includes:

• Cornstarch Noodles:

  • Super Q Golden Bihon
  • Super Q Special Palabok

• Wheat Noodles:

  • Super Q Pansit Canton
  • Long Life Pansit Canton
  • Super Q Misua
  • Q1 Misua
  • 1st Choice Steamed Noodle
  • 1st Choice Egg Noodle
  • 1st Choice Fresh Miki

• Distributorship Products:

  • Ideal pasta
  • Sunshine oats
  • Sunmac products
  • Australian Harvest oats

These products are distributed under multiple in-house brands including Super Q, Long Life, First Choice, Golden Q, and Q1, each catering to distinct segments of the consumer market from everyday household cooking to commercial foodservice.

Unique Selling Proposition

The enduring legacy of Ngosiok Marketing is anchored in its consistent product quality, affordability, and deep-rooted brand recognition. The Super Q brand in particular is a household name in the Philippines and among overseas Filipino communities. Its bihon and canton noodles are celebrated for their firm texture and ability to hold flavor, making them ideal for traditional Filipino dishes like pancit bihon and palabok.

Manufacturing and Infrastructure

• Factory Location: Cansojong, Talisay City, Cebu
• Employees: 60 (as per D&B records)
• Annual Sales: USD 4.14 million (as per Dun & Bradstreet)

Ngosiok operates a manufacturing facility equipped for large-scale production and packaging, ensuring steady supply for both domestic and international demand.

Export Market and Shipment Data

Ngosiok Marketing has established a strong export footprint, with over 1,017 documented export shipments globally. Key markets include:

• North America: USA, Canada
• Middle East and Europe
• Asia and Australia

Top Export Clients:

• Uno Foods Inc
• T&T Supermarket Inc
• Apo Products Ltd

Recent Export Highlights (April 2025):

• 16,560 kg shipped to Uno Foods Inc (Canada)
• 18,480 kg shipped to TF International Corp (USA)

These consistent export volumes reflect a mature logistics and compliance system aligned with international food trade standards.

Social Media and Brand Engagement

• Instagram: @superq_bihon

Ngosiok actively promotes its products through brand storytelling and digital campaigns on social media, further enhancing consumer loyalty and market visibility.

Target Market

Ngosiok serves a wide demographic including:

• Local and overseas Filipino households
• Asian cuisine restaurants and caterers
• Supermarkets and international food wholesalers

Its products are especially popular among the Filipino diaspora for their authenticity and taste consistency.

Certifications and Compliance

• While specific certifications were not publicly listed, the company meets international export requirements and maintains product compliance as evidenced by continuous global shipments.

Major Achievements

• Over 80 years of continuous food manufacturing and brand growth
• Successfully exported over 1,000 shipments to 6 continents
• Built and sustained iconic Filipino noodle brand Super Q
• Maintained USD 4.14 million in annual revenue with consistent supply reliability

Ngosiok Marketing exemplifies how traditional food manufacturing can achieve global relevance through brand integrity, production efficiency, and deep understanding of its cultural culinary roots.