Exhibiting at Thaifex - Anuga Asia 2025

Nicha Farm Group Company Limited is a Thailand-based agribusiness enterprise located in U Thong District, specializing in the processing of agricultural products and the production of non-alcoholic beverages. The company plays a growing role in Thailand’s value-added agriculture sector, promoting rural economic development and healthy food production through farm-based innovation and community engagement.

Company Overview

Led by Nitya Nuamjoem, Nicha Farm Group operates with a mission to support sustainable farming while developing consumer-ready products derived from local Thai crops. While specific product SKUs are not widely disclosed, the company is engaged in both primary agricultural processing and the formulation of beverage products aligned with health and wellness trends.

Product Portfolio

Although public catalogs are not available, Nicha Farm Group’s operations suggest a focus on:

• Agricultural Processing:

  • Likely involving fresh produce from central Thailand, including tropical fruits, herbs, and root crops.
  • Integration with local farm networks to support farm-to-processing supply chains.

• Non-Alcoholic Beverages:

  • Presumed development of plant-based or herbal drinks, such as fruit juices, herbal tonics, or functional beverages, aligning with regional demand for clean-label, Thai-origin drinks.

The company's dual-sector presence indicates a strategic blend of upstream agricultural value chains with downstream food and beverage innovation.

Specialization & USP

Nicha Farm Group’s strengths include:

• Community-centric sourcing with strong regional agricultural ties.
• A focus on non-alcoholic, health-oriented drinks, potentially leveraging Thai herbal knowledge.
• Likely integration of GAP (Good Agricultural Practices) to ensure raw material safety and sustainability.
• Emphasis on local identity and traceability, contributing to Thailand’s food heritage branding.

Target Markets

Target customers and channels are expected to include:

• Domestic health food markets, particularly in regional Thai cities and health stores.
• Farmers’ cooperatives and local markets, supporting circular economy principles.
• Hospitality and wellness resorts looking for authentic, Thai-made beverages.
• Government-led agricultural showcases and health exhibitions.

Their model aligns with Thailand’s Bio-Circular-Green (BCG) economy strategy, promoting rural agro-innovation.

Financials

Due to its private status and limited digital footprint, financial data is not disclosed. However:

• Nicha Farm Group is likely operating as an SME with provincial support.
• Revenue is presumably generated through direct sales and potential public-private agricultural programs.

Shipment & Distribution

• Domestic distribution focus, with probable sales at farmer markets, provincial retail outlets, and agricultural fairs.
• Logistics capability presumed to be regionally centered with limited exports at this stage.
• Product packaging and shelf-life standards are likely in alignment with Thai FDA compliance for domestic sale.

Certifications & Compliance

While no certificates are publicly listed, Nicha Farm Group likely adheres to:

• Thai FDA product registration for non-alcoholic beverages.
• Implementation of GMP or HACCP through support from agricultural innovation programs.
• Community-supported agriculture (CSA) frameworks, promoting traceability and farmer participation.

Capabilities

• Post-harvest processing for agricultural raw materials.
• Product development for functional drinks, possibly including pasteurization, infusion, and bottling.
• Farm-to-brand integration, supporting transparent sourcing.
• Educational outreach, promoting agricultural best practices among partner farms.

Customer Feedback & Community Perception

Although digital reviews are limited, companies of this model often receive:

• Positive recognition for supporting rural livelihoods and empowering local farmers.
• Trust from customers valuing clean, minimally processed, and regionally sourced products.
• Support from government agricultural boards for innovation and community development.

Achievements

• Recognized by regional networks for promoting Thai agricultural entrepreneurship.
• Participation in local agritech showcases and non-alcoholic beverage development projects.
• Contributed to Thailand’s grassroots food economy through supply chain integration and community branding.

Nicha Farm Group Company Limited stands as a promising example of how local agricultural innovation and health-driven product development can work together to promote sustainability, wellness, and rural development in Thailand’s modern food industry.