Product Offerings
Products:
Confectionery: Ferrero Rocher, Haribo, Storck, Kinder Chocolate, Nutella
Alcoholic Beverages: Pernod Ricard products
Non-Alcoholic Beverages: NA
Washing and Hygiene Products: Unilever products
Nielsen International GmbH, headquartered in Flensburg, Germany, stands as a prominent European distributor in the food and beverage sector, specializing in global exports of branded fast-moving consumer goods (FMCG). As a key player in wholesale and distribution, Nielsen International GmbH leverages extensive international trade expertise to deliver premium European products to retail chains, supermarkets, and distributors across diverse global markets.
Company Overview
Founded as part of the Nielsen Group, Nielsen International GmbH operates with a strategic focus on wholesale exportation of confectionery, alcoholic beverages, and hygiene products. The company is known for its agility in international logistics, multilingual support capabilities, and commitment to regulatory compliance across diverse markets.
Core Business Activities
Nielsen International GmbH’s operations are centered on the export and distribution of major European FMCG brands. Their service portfolio includes:
- Product sourcing from leading European manufacturers.
- Consolidated shipments for efficient global delivery.
- Custom documentation for export compliance.
- Private label opportunities in selected markets.
Product & Brand Portfolio
Nielsen International GmbH represents some of the most recognizable global brands:
- Confectionery: Ferrero Rocher, Kinder, Haribo, Storck, Nutella
- Alcoholic Beverages: Pernod Ricard portfolio
- Hygiene & Household: Unilever brands including cleaning and personal care products
These products cater to international demand with a focus on regions such as the Middle East, Africa, Latin America, and Asia.
Specialization and Unique Selling Proposition (USP)
The company's core USP lies in:
- Multilingual and multicultural customer support, enabling efficient communication and negotiation across markets.
- Highly efficient export logistics, ensuring compliance and timely delivery.
- Flexible packaging and labeling solutions tailored to destination market regulations.
- Sourcing breadth, covering over 2,000 SKUs from Tier 1 European brands.
Financial Overview
While private financial records are not publicly disclosed, industry estimations and trade partner reports suggest Nielsen International GmbH operates with an annual turnover exceeding €50 million, placing it among the top-tier European FMCG exporters. The company's efficient B2B operations and wide international reach contribute to consistent revenue growth year over year.
International Shipments and Trade Insights
According to data from trade analytics platforms such as Volza and ImportYeti:
- Shipment Volume: Over 3,500 shipments annually
- Top Markets: United Arab Emirates, Nigeria, South Africa, Chile, Singapore, and Vietnam
- Average Container Load: 20ft and 40ft FCL, consolidated goods
- Freight Modes: Primarily sea freight with selective air freight for premium or time-sensitive goods
These figures underline the company’s strong export capabilities and operational scale.
Target Market
Nielsen International GmbH targets international importers, retailers, and wholesalers seeking access to European FMCG brands. The company’s tailored service offerings appeal particularly to:
- Retail Chains and Supermarkets
- Importers and Distributors in Emerging Markets
- Travel Retail and Duty-Free Outlets
Capabilities and Infrastructure
- Modern warehouse and distribution hub in Flensburg, Germany
- Integrated ERP systems for inventory and order tracking
- Customs and logistics management with global reach
- Multilingual team handling documentation and client services
Certifications and Compliance
Nielsen International GmbH adheres to all European Union trade regulations and certifications, including:
- ISO 9001:2015 (Quality Management Systems)
- IFS Broker Certification for food trading compliance
- Export compliance with international product labeling and safety standards
Customer Testimonials
While specific testimonials are not publicly cited, the company's long-standing trade partnerships with distributors in over 70 countries reflect a high degree of customer trust and satisfaction. Repeat business and long-term contracts with international clients are key indicators of their service excellence.
Major Achievements
- Expansion into over 70 countries with active exports
- Long-standing distribution partnerships with top global brands including Ferrero, Unilever, and Pernod Ricard
- Recognized as a top-tier export partner in multiple international trade forums and exhibitions
Nielsen International GmbH continues to expand its global footprint, offering a reliable and quality-driven gateway to European FMCG products worldwide.